- Benchmark ASINB0GH62R7L4
- MarketplaceUS
- Category ID1069478
- Analyzed Products
- Keywordoffice organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.51estimated
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合新品牌进入，尤其不适合小商家。 现在看到的是“老牌靠差异化还能赚，新品牌直接亏损”的结构，而且新品牌成功率是0%，已经不是普通竞争，而是明显偏向同质化和低价内卷的市场。
证据上，市场里可识别的新品牌只有 nakashare，2 个新品 B0GKD4BHMF、B0GKYDS4P4 全部亏损，成功率 0%；而唯一盈利的新样本来自老牌 AUROPLANNER 的 B0GH62R7L4，售价 24.19 美元，月销 50，月营收 1209.50 美元，利润率 19.37%。 这说明真正能跑出来的，不是普通新品牌，而是有老链接底盘、能做功能和外观差异化的老牌。相反，nakashare 两个新品分别只有 2.33% 利润率或直接无销售，售价 10.76 美元，已经落在价格战区间。市场里盈利产品占比只有 25%，新上架产品盈利率 33.33%，但这 33.33% 里全是老牌延伸款，不是新品牌机会；同时近几个月新增样本里没有出现向更高利润扩张的趋势，反而是新品牌新品全部失败，属于没有真实新品牌突破口的状态。
对两类卖家都要分开看：大品牌可以考虑，但前提是要有明显功能升级、外观升级和品牌承接；小商家不建议进，除非愿意走高投入差异化，否则会被压到10%以下利润。 你当前预算 500000 CNY，足够覆盖单个 ASIN 的前期启动，但不足以改变这个类目需要的品牌、研发和长期推广门槛；拿 AUROPLANNER 的 B0GH62R7L4 作为大品牌参考可以，拿 nakashare 作为小商家参考只会得到失败模板。短结论：不要进入。 若一定要做，只能按老牌式高差异化路线投入，普通小品牌不具备胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入。你的50万人民币预算能覆盖单个ASIN的前期启动，但这个市场不是机会型市场，而是被老牌强势款主导、靠差异化才能活下来的高门槛市场。
证据上，市场可盈利产品只占25%，新上架产品可盈利率只有33.33%，这已经不是宽松赛道；但更关键的是，能打出利润的样本几乎都来自老牌的延伸款。AUROPLANNER 的 B0GH62R7L4 才是真正的标杆：售价 24.19 美元，月销 50，月营收 120,950，利润率 19.37%，而它依赖的是老ASIN基础、功能差异化和外观差异化。反过来，nakashare 的两个新品 B0GKD4BHMF、B0GKYDS4P4 都是新品牌新品，0 利润、0 可见收入，其中 B0GKD4BHMF 只有 2.33% 利润率，价格 10.76 美元，直接落入价格战区间。
**对你这类预算，能学的只有 AUROPLANNER 这条路，不该学 nakashare。小商家如果硬进，至少要复制“高客单+明确差异化+老款带新”的打法，而不是普通A6周计划本；否则很容易被压到10%以下利润，甚至被迫打低价。这里没有可作为“小商家成功案例”的真成功新品牌，nakashare 不是成功样本而是失败样本。最终判断：这个市场对大品牌“可以做但要重投”，对小商家“不值得进”。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 数字待办事项应用（如Google Keep、Microsoft To Do）——几乎零成本，可跨设备同步，适合只需要任务清单、提醒和简单分组的人，替代纸质办公整理本。
- 可打印的免费日程/计划模板——用户只需下载后按需打印，成本通常低于整本规划本，适合预算敏感、希望灵活更换版式的人。
- 便签墙/便利贴管理方案——用现有便签、白板或公告板就能搭建轻量工作流，使用门槛低，适合临时任务、会议记录和优先级调整。
- 电子表格式个人工作台（Excel / Google Sheets）——几乎人人可用，适合习惯电脑办公的人做周计划、项目清单、时间块安排，且比专用规划本更便于复制和批量修改。
- 邮件/日历双工具组合（Outlook / Google Calendar）——把提醒、会议和截止日期直接放入日历与收件箱标记中，省去手写整理，适合以会议驱动的职场用户。
- 廉价活页夹 + 分隔页方案——用普通活页夹、索引页和空白纸自建办公组织系统，成本更低、可随时增删页面，适合不想被固定版式限制的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且新进入者100%失败，属于高风险、明显不友好的市场。 当前仅看到1个新品牌 nakashare，2个新上架ASIN B0GKD4BHMF、B0GKYDS4P4 全部不盈利；而旧品牌 AUROPLANNER 的新上架 ASIN B0GH62R7L4 是唯一成功样本，利润率19.4%，月销50、月营收1209.50美元，但它靠的是老品牌底盘，不是小卖家可直接复制的起点。
New products with Highest revenueMost investment in new productsLeast investment in new productsnakashare
Recent Monthly Revenue (USD):-(-)B0GKD4BHMF (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GKYDS4P4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAUROPLANNER
Recent Monthly Revenue (USD):$1,209.50(50pcs/month)B0GH62R7L4 (4.5/5 (165 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 酒红色封面更醒目，办公感强，图片更容易被点开
- |
- 8.5×11大开本，和A6口袋本差异很大，适合重度日程管理
- |
- 日计划+30分钟时间段+习惯追踪，功能更完整，适合高效率人群
B0GH62R7L4 (4.5/5 (165 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- A6小尺寸+透明保护套，便携外观和大开本产品差异明显
- |
- 蓝色封面更清爽，和黑/酒红商务款形成鲜明区分
- |
- 周/月规划搭配网格页，适合通勤随手记录，吸引偏轻便用户
B0GKD4BHMF (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：整体已经偏向低利润和同质化竞争，新品牌几乎没有干净的成功样本。 现有数据里，新品牌 nakashare 两个新上架 ASIN（B0GKD4BHMF、B0GKYDS4P4）全部亏损，成功率 0%；市场可识别的盈利产品占比只有 25%，新上架产品盈利率也只有 33.33%，远没达到你要求的健康阈值。\n\n证据很直接：高利润只出现在 AUROPLANNER 这类老品牌的差异化老带新款上，且不是小品牌可复制的路径。 AUROPLANNER 的盈利款 B0GH62R7L4 售价 24.19 美元，月收入约 1209.50 美元，利润率 19.37%，靠的是“老链接承接 + 功能差异 + 外观差异”；而它的旧款 B0F5GMQFQW 依然不赚钱，说明这个类目不是“做个普通本子就能卖”的市场。新品牌 nakashare 的两款产品售价分别约 10.76 美元和未知，利润率只有 2.33% 或直接无销售，功能与外观都太普通，属于明显的低价内卷，不是可持续的小生意机会。\n\n结论：大品牌可以做，但要靠老链接、强品牌和差异化投入；小企业不应该进。 你当前预算 500000 CNY 只够覆盖单个 ASIN 的前期上架与推广，但这类市场真正能赢的产品已经体现出更高的品牌和差异化成本，普通新品牌若想跟进，很容易被价格战和同质化吞掉。建议跟随的只有 AUROPLANNER 的 B0GH62R7L4；不建议跟随 nakashare 的 B0GKD4BHMF、B0GKYDS4P4，也不建议按“普通小品牌”逻辑入场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GH62R7L4AUROPLANNER2026-05-10Yes$24.1950pcs$1209.519.37%$234.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH62R7L4AUROPLANNER2026-05-10Yes$24.1950pcs$1209.519.37%$234.29#New Product Success Rates
Listing这个市场不适合现在进入，原因很直接：新品牌几乎没有真实成功空间，市场已经偏向老品牌主导的高竞争状态。 现有数据里，整体可识别盈利率只有25.00%，新上架产品的盈利率也只有33.33%，但新品牌样本里盈利率是0.00%；同时新品牌的两个新产品全部亏损，说明真正靠新品切入的机会非常弱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AUROPLANNERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
nakashare#Success Rate by Entry Time
Listing这个市场不适合现在进入，整体已经接近价格战区，且新品牌几乎没有真正跑通的样本。 近一年可见的新品牌进入里，样本品牌 nakashare 2 个新品全部亏损，成功率 0%；市场里唯一明确盈利的新样本是老品牌 AUROPLANNER 的老链接新上架款 B0GH62R7L4，利润率 19.4%，这说明赢家主要来自既有品牌和老链接，不是新品牌机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAUROPLANNERB0GH62R7L4 (4.5/5 (165 Reviews))AuroPlanner Undated Daily Planner Notebook 8.5x11 Hourly Schedule Red
This listing is deemed profitablePrice (USD)$24.19Released TypeNew Upgraded Version on Old ASIN (2026-05-10)Brand is an old entry in this marketSize and Weight28.6 x 23.8 x 3.2 cm, 789.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
酒红色封面在办公记事本里更显稳重、偏商务感，能区别于常见黑色/蓝色款, 8.5×11英寸大开本，螺旋装订，硬壳哑光封面，整体更偏桌面高效规划场景Key Buying Motive
非日期式日计划本，支持随时开始使用，并带30分钟时间段、年度/月度/每日规划、习惯追踪和待办区Target Customers
需要大版面日程管理的学生、办公室白领、项目型工作者，以及重视时间分段安排的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,209.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.50% / 19.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.58% / 3.45%Peak / Non PeakSales & BSR Performance