- Benchmark ASINB0GGC7SZXL
- MarketplaceUS
- Category ID1069478
- Analyzed Products
- Keyworddesk drawer organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.79estimated
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得小商家重仓进入，大品牌也不应把它当成稳妥赛道。 目前只看到 1 个新品牌 XIMDY 的 1 个新品跑通，样本太小，不能证明市场可复制；更关键的是，已跑通的利润率只有 12.68%，属于偏薄利润，后面一旦跟进品牌增多，极容易滑向价格战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：用户可以入场，但这个市场并不值得小团队重仓，更不适合按“低预算试水”理解。 目前样本里只有 XIMDY 这一类新品牌成功案例，且核心 ASIN B0GGC7SZXL 只能看到 1 个品牌、1 个产品成功，说明当前数据不足以证明这是一个已被大量验证的宽机会市场；它更像是一个靠差异化和轻体量切入的窄机会点。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 免费/低成本数字清单工具：手机备忘录、Google Keep、Apple Reminders、Todoist 免费版，用来替代纸质清单本完成每日/每周/每月家务规划。
- 可打印的家务清单模板：从 Etsy、Canva、Pinterest 或免费博客下载并自行打印，成本更低、可按家庭习惯快速改版。
- 白板或磁性计划板：冰箱白板、可擦写日程板、磁贴清单，适合在家中公共区域共享查看，使用门槛低。
- 通用笔记本/子弹笔记：普通螺旋本、活页本、子弹日记模板，自行手写安排家务，比专用清单本更便宜且更灵活。
- 家庭共享日历应用：Google Calendar、Cozi、Apple Calendar 等，用日历事件与重复提醒替代纸本计划，适合多人协同。
- 厨房/洗衣区便签式管理：便利贴、索引卡、夹板纸张，做成临时清单墙或任务板，成本极低，补充性强。
- 现成的家务管理应用订阅或免费版：比如 Tody、Sweepy 这类更自动化的家务分配工具，若用户想要提醒和分工，可能比纸本更省事。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进，但不是蓝海：当前样本里只有 1 个新品牌 XIMDY 和 1 个新上架 ASIN B0GGC7SZXL，且该 ASIN 已经做到 12.7% 利润率、月销 400、月营收 4528 美元，说明不是“没需求”，但也没有出现大规模品牌蜂拥入场的证据，所以现在更像是小样本验证通过、但竞争还未被充分证明的阶段。
对大品牌来说，参考对象是 XIMDY 的 B0GGC7SZXL：单品早期投入约 6792 美元，当前售价 11.32 美元，利润率 12.7%，前 3 个月平均卖 200 单，后续拉到 400 单，说明这个品类能跑量，但利润并不厚，靠的是白帽新上架、同款型切入、低客单价稳定出单。可复制的点是“简单明确的功能定位 + 轻量化包装/尺寸 + 早期广告投放换销量”；但必须注意，用户预算 50 万元人民币远高于单个 ASIN 早期投入，资金不是问题，真正的问题是这类产品本身利润率不高，若后续出现更多新品牌涌入，就会迅速变成价格战市场。对小商家来说，XIMDY 这种新品牌成功案例本身就是可借鉴的真案例：它不是老牌资源碾压，而是新品牌、真实新上架、87 条评论、评分 4.6 还能盈利，说明小商家有机会复制，但前提是要压住成本、做差异化，不要走高评论作弊和重营销路线。
关键结论是：目前看不到 30~100+ 新品牌涌入的超饱和警报，也没有价格战到大多数利润率低于 10% 的证据；但样本太小，不能把它当成低风险市场。 你如果要做，优先抄 XIMDY 的价格带、体积控制和基础功能定位；不要做高成本 R&D、大包装、重品牌投入的版本，因为这类打法在 12.7% 的利润结构下很容易被吃掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsXIMDY
Recent Monthly Revenue (USD):$4,528.00(400pcs/month)B0GGC7SZXL (4.6/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GGC7SZXL (4.6/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场。 当前样本里可见的可盈利新产品只有 1 个，而且利润率只有 12.68%，落在偏低区间；这意味着市场已经接近低利润竞争，靠低价和投放硬拼，容错很小。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GGC7SZXLXIMDY2026-01-31Yes$11.32400pcs$4528.012.68%$574.16Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GGC7SZXLXIMDY2026-01-31Yes$11.32400pcs$4528.012.68%$574.16#New Product Success Rates
Listing结论很明确：这个市场目前不适合进入，原因不是机会少，而是样本显示已被少数成功新品和老品牌/强势品牌占住，且新品牌成功几乎没有扩散开来。对大品牌来说是“能进但要砸钱”，对小商家来说，按当前数据看不成立。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
XIMDYNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：它目前不是红海，反而是“超低样本下的极窄机会”，但没有形成可复制的买卖模型。 现有数据里只看到 1 个新品牌 XIMDY、1 个新上架 ASIN B0GGC7SZXL，而且这唯一的成功案例利润率只有 12.7%，刚过门槛，不足以证明市场对新玩家友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHome Cleaning Planner & Checklist Book for Women Adults – Daily, Weekly & Monthly Cleaning Schedule and Checklist, Housekeeping Organizer with Cleaning Lists, Spiral Bound Cleaning Book Planner
This listing is deemed profitablePrice (USD)$11.32Released TypeNew Release (2026-01-31)Brand is a new entry in this marketSize and Weight28.4 x 21.0 x 1.4 cm, 300.00gProfitable Factors
Low pricing strategyUnique appearance designDistinct functions and featuresDesign & Appearance
粉色封面搭配金色螺旋装订，视觉上更偏女性化和礼品感, A5左右的小型螺旋装订清单本形态，封面为花卉/手账风格，不是普通办公文件夹外观Key Buying Motive
将每日、每周、每月清洁计划整合为一体，适合固定家务流程管理Target Customers
面向希望用纸质清单把家务流程标准化的忙碌女性、家庭主理人和新搬家用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,528.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.56% / 12.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.38% / -0.26%Peak / Non PeakSales & BSR Performance