- Benchmark ASINB08PBXJYVM
- MarketplaceUS
- Category ID1069546
- Analyzed Products
- Keyworddesk organizer, file organizer, pen holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.01estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的价格战高风险区，而且对大品牌和小商家都不友好。 新品牌新发产品成功率是0%，13个新发布样本里没有一个跑出可接受利润；新品牌只有2个，老品牌7个，但市场里没有形成可复制的盈利样板，反而是大量同质化、低利润甚至亏损样本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：当前已是价格战高风险、且明显过度拥挤的市场。 用户预算 500000 CNY 只够覆盖单个 ASIN 的前期打样、头程、仓储和投放，但在这个类目里，连新品牌都没有跑出任何盈利样本，继续加钱也不等于能换来回报。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.53%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 把现有桌面文具直接改用低成本的塑料抽屉收纳盒或桌面文件盘，通常比购买专门的桌面/文件/笔筒一体收纳更便宜，也更容易在超市、文具店、杂货平台买到。
- 使用墙面自粘文件袋或门背挂袋来替代桌面文件整理器：安装更简单，且常常不需要打孔，适合租房、共享办公室或临时工位。
- 用可重复使用的牛皮纸/塑料档案袋 + 标签贴进行轻量文件分类：成本低、拿取直接，比购买成套桌面文件架更灵活。
- 选择二手或翻新办公收纳件（如二手文件架、二手笔筒、二手桌面隔层盒）：价格通常明显低于新品，且对功能要求不高时完全够用。
- 用可叠放的廉价杂志架/报刊架替代部分文件收纳需求：在处理少量待办文件、宣传册和纸张时，往往比专用文件组织器更直观。
- 使用简单的桌面收纳托盘/钥匙托盘/小零件盒来替代笔筒和小物件分区：无需组装，适合只想快速清空桌面的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，已经是价格战区，且对新品牌是明显超饱和。 现有数据里，新品牌新品盈利率为0%，市场整体可盈利产品占比0%，新品利润区间还落在-32.66%到-0.36%，说明不是“能不能做”的问题，而是“进去就很难赚到钱”。
证据很清楚：新品牌SUPEASY和Marbrasse都没有做出任何盈利新品，反而都是亏损样本。 SUPEASY的新品B0FR45D1S8虽然有100单/月、1561美元月营收、348条评论、4.6分，但早期投入高达5432.28美元，当前利润率-2.8%；它的另一个新品B0GWDMPVHC利润率-4.56%，348条评论，仍然没跑通。Marbrasse更差，B0GFCZC4WB利润率仅2.48%且未形成稳定销量，B0G6KYTRGM更是连销量都没站稳。老品牌EasyPAG也没给出可抄的盈利模板：B08RN2DJXZ有221条评论却是-29.17%，B08PBVDTYS有357条评论也仍是-14.8%，这类“高评论+低利润”更像是靠强推和压价维持，不是小商家可复制的成功路径。与此同时，市场里新品牌和老品牌新品的盈利/非盈利表现都很差，说明这个类目不是单靠差异化就能轻松切进去。
New products with Highest revenueMost investment in new productsLeast investment in new productsSUPEASY
Recent Monthly Revenue (USD):-(-)B0GWDMPVHC (4.6/5 (348 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTQCV2JMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,561.00(100pcs/month)B0FR45D1S8 (4.6/5 (348 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsEasyPAG
Recent Monthly Revenue (USD):-(-)B089GRZ6ZCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$973.50(50pcs/month)B08RN2DJXZ (4.6/5 (221 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$975.00(50pcs/month)B08PBVDTYS (4.8/5 (357 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMarbrasse
Recent Monthly Revenue (USD):-(-)B0GFCZC4WB (4.6/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G6KYTRGMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观最醒目，视觉冲击强，最容易吸引点击
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- 与常见黑/银办公收纳差异大，更适合想要个性化桌面的人群
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- 三层网格结构功能明确，兼顾收纳与装饰感
B08RN2DJXZ (4.6/5 (221 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 六层结构与常见三层壁挂文件架差异明显，容量更大
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- 层数更多、外形更高，适合纸张很多的重度收纳用户
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- 黑色金属感强，办公场景辨识度高，产品图更有存在感
B0CNT2QS9R (4.7/5 (310 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 现有可判定产品里，利润为负的占绝大多数；新产品端更糟，13个新产品里没有任何一个达到可接受的正利润，整体是0%成功率，完全不符合新卖家入场标准。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B08PBXJYVMEasyPAG2024-01-01No$21.68100pcs$2168.0-25.79%$-559.12
B0FXZW4PNCMINDEPOT2025-10-28No$18.88100pcs$1888.0-21.64%$-408.56B076GVNKY9EasyPAG2017-10-15No$19.8100pcs$1980.0-16.29%$-322.54B0CNT2QS9RKuntine.B2023-11-22No$26.65100pcs$2665.0-11.58%$-308.6B08RN2DJXZEasyPAG2020-12-30No$19.4750pcs$973.5-29.17%$-283.96
B08T6HR8MBEasyPAG2021-01-15No$19.5950pcs$979.5-28.61%$-280.23
B076GWYMZKEasyPAG2017-10-15No$19.5350pcs$976.5-25.46%$-248.61
B0FXZT8QG8MINDEPOT2025-10-28No$18.2650pcs$913.0-22.62%$-206.52B08PBVDTYSEasyPAG2020-11-30No$19.550pcs$975.0-14.8%$-144.3
B0GR464JJJJMHUD2026-03-04No$18.2750pcs$913.5-5.63%$-51.43B0FR45D1S8SUPEASY2025-09-15No$15.61100pcs$1561.0-2.82%$-44.02
B0CNJV13BFhomyfort2023-11-17No$13.9950pcs$699.5-4.51%$-31.54
B077462JLSZKOO2017-11-02No$15.9650pcs$798.09.83%$78.45
B0GSCR1DSYMINDEPOT2026-03-13No$13.38-pcs$--50.3%$-B0GWDMPVHCSUPEASY2026-04-07No$17.86-pcs$--4.56%$-B0GFCZC4WBMarbrasse2026-02-15No$19.43-pcs$-2.48%$-
B0GSCS9Y42MINDEPOT2026-03-13No$13.04-pcs$--52.4%$-
B0H3KL2R2ZMINDEPOT2026-06-01No$--pcs$--%$-
B0GR4S6PWJJMHUD2026-03-04No$19.09-pcs$--9.68%$-
B0C64L4QPCSTOBOK2023-05-24No$14.62-pcs$--0.11%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FXZW4PNCMINDEPOT2025-10-28No$18.88100pcs$1888.0-21.64%$-408.56B0FXZT8QG8MINDEPOT2025-10-28No$18.2650pcs$913.0-22.62%$-206.52B0GR464JJJJMHUD2026-03-04No$18.2750pcs$913.5-5.63%$-51.43B0FR45D1S8SUPEASY2025-09-15No$15.61100pcs$1561.0-2.82%$-44.02B0GSCR1DSYMINDEPOT2026-03-13No$13.38-pcs$--50.3%$-B0GWDMPVHCSUPEASY2026-04-07No$17.86-pcs$--4.56%$-B0GFCZC4WBMarbrasse2026-02-15No$19.43-pcs$-2.48%$-B0GSCS9Y42MINDEPOT2026-03-13No$13.04-pcs$--52.4%$-B0H3KL2R2ZMINDEPOT2026-06-01No$--pcs$--%$-B0GR4S6PWJJMHUD2026-03-04No$19.09-pcs$--9.68%$-B0G6KYTRGMMarbrasse2025-12-12No$--pcs$--%$-
B0GBW3KRYNKuntine.B2025-12-22No$--pcs$--%$-B0GTQCV2JMSUPEASY2026-03-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经接近/处于价格战型饱和，且新品牌几乎没有真正成功案例。 现有数据里，新发布产品成功率为0%，所有可识别的新发布样本都是失败；新品牌与老品牌的新发布成功率同样都是0%，说明不是“新品牌能不能做”的问题，而是这个细分里连成熟玩家都在亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MINDEPOTSUPEASYJMHUDMarbrasseOther#Success Rate by Entry Time
Listing这个市场不该进入：近期开新品牌几乎全军覆没，已经是明显的过度拥挤和价格战市场。新品牌要么亏损，要么靠老链接硬接盘，真正靠全新产品跑通的案例为零。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases