- Benchmark ASINB0DF7PZVJT
- MarketplaceUS
- Category ID12900081
- Analyzed Products
- Keywordfood storage container
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥18.27estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心原因不是预算不够，而是老品牌主导、近一年新发布全部失败、利润正在被挤压成价格竞争。你有50万人民币，能买得起入场门票，但买不到足够高的胜率；对大品牌和小品牌来说，这都不是一个健康赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：你这 50 万人民币预算能进场，但这个市场不值得进。 现在的核心问题不是钱不够，而是市场已经明显被老品牌和高投入打法锁死，新品牌几乎没有可复制的盈利样本，属于高风险、低回报的价格竞争区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 一次性外带餐盒/打包盒：成本更低、随手可得，适合短期通勤、临时午餐或不想清洗容器的用户；虽然不如玻璃耐用，但作为放弃购买高价玻璃饭盒时的替代方案更容易接受。
- 可重复使用的塑料密封保鲜盒：通常比玻璃款更便宜、更轻便，也更不容易摔坏，适合办公室、学生和需要频繁携带的人群；在“先降低采购成本”场景下是更现实的替代选择。
- 二手/闲置餐具平台上的密封饭盒：通过本地二手、社区转让或家庭闲置品获取，几乎可以以更低价格解决收纳需求；对预算敏感、只是临时试用的用户尤其有吸引力。
- 带盖料理碗/搅拌碗临时代替：如果用户主要是存放剩饭或备餐，家里现有的带盖碗、汤碗、微波碗可直接承担一部分功能，避免额外购买专用饭盒。
- 可折叠硅胶保鲜盒：占用空间更小，收纳更方便，便于通勤包或小厨房使用；虽然密封和耐用性未必完全匹配，但在需要更轻便、更易收纳的替代方案中很有竞争力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入。 现在看到的是明显的旧品牌主导、近期开新失败占满、而且新发布产品盈利率为0%的局面；这不是机会市场，而是被强势品牌和价格竞争锁死的市场。
Old brand with the most profitable new productsAimsnk
Recent Monthly Revenue (USD):$15,225.00(500pcs/month)B0DF7PZVJT (4.6/5 (306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 儿童午餐套装，功能组合和普通饭盒差异最大
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- 紫色整套配色，视觉醒目，容易吸引家长点击
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- 含保温袋、汤杯、餐具等，信息量强，适合学校午餐场景
B0DF7PZVJT (4.6/5 (306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 浅棕哑光配色，和常见黑色/透明玻璃碗差异明显
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- 圆润杯状外形，更像餐碗，图片辨识度高
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- 24oz大容量，兼顾正餐和备餐，购买吸引力强
B0D2KWCV9C (4.6/5 (621 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品利润集中在21.85%~29.60%，看起来并不差，但真正能跑出来的几乎全是老品牌在做新品，且新发布产品整体成功率只有0%。这不是新品牌红海，这是老品牌主导、低门槛被挤压的市场，小品牌想靠常规打法切入，胜算很低。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DF7PZVJTAimsnk2024-09-27Yes$30.45500pcs$15225.018.41%$2802.93
B0BRNYN85CAli+Oli2023-01-06Yes$24.99100pcs$2499.027.91%$697.48
B0DHV44NF1Umigy2024-11-20Yes$46.9950pcs$2349.523.55%$553.31
B0F6VVZQN4Cafezi2025-04-29Yes$20.75100pcs$2075.020.65%$428.49
B0F6TPBYMHCafezi2025-04-29Yes$20.73100pcs$2073.020.52%$425.38
B0F6TP9ZLVCafezi2025-04-29Yes$20.59100pcs$2059.020.19%$415.72
B0DHP6CGK6BEFOY2024-09-21Yes$31.150pcs$1555.021.86%$339.93
B0DFVZSZJ3Tronco2024-09-02Yes$35.4750pcs$1773.519.0%$336.97
B0F6VJ847QCafezi2025-04-29Yes$34.9850pcs$1749.018.56%$324.62
B0DT5PPNNWTronco2025-01-16Yes$19.4150pcs$970.521.96%$213.13
B0DT5S97SXTronco2025-01-16Yes$19.1550pcs$957.521.59%$206.73B0D2KWCV9CTronco2024-04-24Yes$20.2150pcs$1010.519.77%$199.78
B0DT5RDWYSTronco2025-01-16Yes$19.3950pcs$969.519.92%$193.13
B0CS2WSSH5Tronco2024-01-11Yes$20.7650pcs$1038.018.27%$189.65
B0F6VJB4QQCafezi2025-04-29Yes$20.650pcs$1030.017.9%$184.37Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FPRJ9CKLCafezi2025-09-04No$19.6350pcs$981.521.1%$207.1
B0FPRKPZM8Cafezi2025-09-04No$33.9150pcs$1695.529.45%$499.33
B0FPRJD56YCafezi2025-09-04No$34.2950pcs$1714.529.2%$500.64
B0FPRJS3YMCafezi2025-09-04No$33.98-pcs$-26.97%$-
B0GVK2BG23Tronco2026-03-31No$26.93-pcs$-28.39%$-
B0GVJQ3ZC4Tronco2026-03-31No$27.0-pcs$-28.45%$-
B0GWDYPQJ2Cafezi2026-04-07No$21.92-pcs$-18.97%$-
B0GVJMN2NWTronco2026-03-31No$26.99-pcs$-28.44%$-
B0GWDKPZJFCafezi2026-04-07No$22.17-pcs$-19.33%$-
B0GVJRY87HTronco2026-03-31No$46.44-pcs$-29.6%$-
B0FR97KQZ8Aimsnk2025-09-16No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险且接近价格战环境。 你要求关注的新品牌成功案例里，当前样本里新发布产品成功率是0%，而整体可识别利润产品占比也只有41.67%，说明“能卖”不等于“能赚”，新入场基本没有真实胜算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TroncoCafeziOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入价格战和过度拥挤阶段。 近一年新进入的品牌几乎没有任何成功样本，最新一批新品成功率为0%，而且近几个月持续只有失败案例，说明竞争不是在变容易，而是在快速变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 5 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTronco 24 oz Glass Food Storage & Lunch Bowl Containers with Airtight Lids
This listing is deemed profitablePrice (USD)$20.21Released TypeOld Release (2024-04-24)Brand is an old entry in this marketSize and Weight13.9 x 13.5 x 13.2 cm, 458.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
浅棕色哑光外观，比常见黑色/透明款更柔和，偏家居感, 圆润杯状玻璃碗体，搭配同色系密封盖，整体更像餐食碗而非普通收纳盒Key Buying Motive
24oz大容量，兼顾正餐便当、燕麦、汤品与沙拉；主打耐热玻璃+密封防漏，适合通勤和备餐Target Customers
注重颜值、希望把午餐/备餐容器直接当餐碗使用的上班族与轻食人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,010.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.18% / 19.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.12% / 8.71%Peak / Non PeakSales & BSR Performance
Aimsnk Lunch Box Kids with Thermo Insulated Lunch Bag for School, Purple
This listing is deemed profitablePrice (USD)$30.45Released TypeOld Release (2024-09-27)Brand is an old entry in this marketSize and Weight25.3 x 23.5 x 10.9 cm, 1120.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色整套配色，区别于竞品常见的黑色、粉色、米色、蓝色系, 不是单一饭盒，而是儿童午餐套装：饭盒+保温袋+8oz保温汤杯+酱料盒+分隔件+餐具，整体组合明显更丰富Key Buying Motive
带保温袋和独立汤杯，适合学校午餐与热汤/冷食一体化携带Target Customers
面向需要给孩子准备可分装、可保温、且便于儿童自行打开的学校午餐家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,225.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.41% / 18.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.55% / 0.45%Peak / Non PeakSales & BSR Performance
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