- Benchmark ASINB08KHSYKDW
- MarketplaceUS
- Category ID490591011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥38.90estimated
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对大品牌和小品牌都不是好机会：新品牌成功率是0%，最近3个新品全亏损，利润率集中在2.64%到22.64%，明显是低利润、强竞争的市场。真正能跑出来的只是老品牌 Ultimate Office 的成熟款，说明这里不是给新卖家试错的地方，而是靠品牌势能和产品升级硬扛的存量战场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，结论很明确：你的50万人民币预算也不够形成有把握的单品入场，且市场已经进入低利润、低成功率的价格战状态。 现有数据里，新品牌新品盈利率是0%，市场整体可判定盈利的产品只有14.29%，而新品牌推出的3个新品全部亏损；同时，OrgEase 3个新品全是非盈利，单品利润率只有2.64%，属于明显的低毛利陷阱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 活页夹/三孔文件夹：比桌面翻页式参考架更便宜，适合把常用文件按主题归类后放在抽屉或书架上。
- 文件盒/档案盒：可直接存放纸质资料，价格通常更低，且更容易在普通办公用品店或电商平台买到。
- 悬挂式文件夹+文件框：用简单的框架和标签就能做分类整理，适合需要快速增减文件的人，成本和学习门槛都较低。
- 桌面分类托盘/多层文件盘：如果用户只是想解决桌面杂乱，多层文件盘通常更便宜，也更直观，不需要翻页操作。
- 可贴标签的文件袋/拉链文件袋：适合少量、经常移动的资料管理，单价低、便携性强，比固定式展示架更灵活。
- 数字化替代方案：手机扫描App配合云端文件夹命名规则，可替代一部分纸质参考资料整理需求，初始成本低且无需占用桌面空间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌新上架成功率为0%，而且市场已经是明显的价格战/低利润区。 现有数据里，新品牌 OrgEase 的3个新品全部不盈利，成功率0%；市场整体可识别样本里只有14.29%产品盈利，而新上架产品盈利率也是0%，这不是可复制的机会，而是高风险消耗战。
证据也很直接： 头部老品牌 Ultimate Office 的成功款 B08KHSYKDW 价格 64.83 美元，利润率 22.6%，月收入 3241.50 美元，前3个月平均卖116件，证明这类产品只有“老品牌+成熟渠道+功能升级”才跑得动；但它的进入成本很高，单个ASIN早期投入约 22560.84 美元。相反，两个新品牌样本 OrgEase 的 B0GWRC9784 和 B0GWRP32FJ 都是 52.99 美元、利润率只有 2.64%、只有2条评论、且销售为 INACTIVE_SALES，根本撑不起正常投放；另一个新ASIN B0GWRBNY1G 甚至没有可用销售与价格数据。再看失败原因，重复出现的是“缺乏差异化”“市场太小或竞争极强”“低利润”；产品形态几乎就是通用翻页展示架、桌面/壁挂双用、五色边框区分，设计上没有形成护城河。新品牌新上架盈利率0%，新品牌失败率100%，这已经足够说明：市场不是留给小品牌试错的。
可借鉴的只有一个老品牌案例：Ultimate Office 的 B08KHSYKDW；小品牌没有真正可抄的成功样本。 大品牌要跟随它的方向，做高容量、可扩展、面向流程化办公/仓储/餐饮/医疗场景的升级款，并准备至少约2.26万美元/ASIN的前期投入；小品牌不该进场，如果硬要做，也只能避开这类标准化参考展示架赛道，改做强差异化的细分功能，否则就是在2.64%利润率和0%新品牌成功率的市场里硬扛。
Least investment in new productsMost investment in new productsNew products with Highest revenueOrgEase
Recent Monthly Revenue (USD):-(-)B0GWRC9784 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWRP32FJ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWRBNY1GBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsUltimate Office
Recent Monthly Revenue (USD):$3,241.50(50pcs/month)B08KHSYKDW (4.7/5 (1026 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 可扩展到60页，容量与普通10页款明显不同
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- 适合SOP/菜单/工单高频查阅，功能需求强
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- 结构更厚实，工作台展示感更强，容易吸引点击
B08KHSYKDW (4.7/5 (1026 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 替换面板配件属性很特殊，和整机类产品差异大
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- 仅适配SHERPA/VARIO系统，目标用户非常明确
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- 彩色边框用于分类，外观识别度高，便于快速选购
B001GXLPM2 (4.1/5 (17 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品牌新发产品盈利率为0%，新发产品整体盈利率也为0%，当前就是高风险价格战环境。从结果看，能赚钱的只有 1 个产品 B08KHSYKDW（Ultimate Office），但它是老品牌、老产品，不是新品牌可复制的低门槛案例；真正的新品牌 OrgEase 3 个新发产品 B0GWRP32FJ、B0GWRC9784、B0GWRBNY1G 全部亏损，说明新进入者基本没有成功窗口。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08KHSYKDWUltimate Office2020-10-02Yes$64.8350pcs$3241.522.64%$733.88Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GWRC9784OrgEase2026-05-22No$52.99-pcs$-2.64%$-B0GWRP32FJOrgEase2026-05-21No$52.99-pcs$-2.64%$-B0GWRBNY1GOrgEase2026-04-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论是明确的：新品牌几乎没有合法成功空间，且已进入明显的价格战/饱和风险区。 数据里新品牌 OrgEase 3 个新上架产品全部失败，成功率 0%；全市场可识别盈利产品只有 14.29%，而新上架产品盈利率直接是 0.00%，这不是可复制的增长市场，而是高竞争、高试错成本市场。
证据很硬：新品牌 OrgEase 在 2026-04 到 2026-05 期间连续推了 B0GWRC9784、B0GWRP32FJ、B0GWRBNY1G 三个新品，全部非盈利，单品售价都在 52.99 美元附近，但利润只有 2.64%，明显低于可接受的 15% 门槛，连基础投放和物流后都撑不住；反过来看，老品牌 Ultimate Office 的 B08KHSYKDW 之所以能盈利，是靠 22.64% 利润率、64.83 美元定价、1026 条评论和 2020 年已建立的品牌势能，并且产品不是纯同质化，而是“可扩展到 60 个口袋”的功能升级。也就是说，真正能赚钱的不是普通新品，而是老品牌基于旧链接和功能升级做出来的成熟款；这对新卖家是高门槛，不是机会。这个市场还没有给小卖家留下真实窗口：你能看到的“新品牌案例”OrgEase 不是成功样本，反而是失败样本；而老品牌产品评论量都已经过千，明显不是小商家可比的进入条件。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OrgEase#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，已经接近“零成功样本”的状态。 目前能看到的新品牌只有 OrgEase，3 个新上架产品全部不赚钱；而且市场最新一批释放出来的结果也全部落在“other/未形成有效盈利”的区间，说明不是稳定赚钱，而是还没跑通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUltimate OfficeB08KHSYKDW (4.7/5 (1026 Reviews))Ultimate Office AdjustaView Expandable Desk Reference Display Organizer 10B
This listing is deemed profitablePrice (USD)$64.83Released TypeOld Release (2020-10-02)Brand is an old entry in this marketSize and Weight36.9 x 27.3 x 13.6 cm, 3529.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
可扩展到60个口袋，属于高容量、可增配的层架式参考展示结构Key Buying Motive
10个口袋起步，可通过加购模块扩展到60个口袋，扩展性明显强于普通固定容量款Target Customers
需要长期高频查阅流程、SOP、菜单、工单或培训资料的办公/仓储/餐饮/医疗场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,241.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.18% / 22.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.40% / -3.94%Peak / Non PeakSales & BSR Performance