- Benchmark ASINB0F277Z7LF
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keyworddesk organizer tray, desktop pen holder tray, office desktop organizer tray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.79estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入。 近 12 个月新品牌成功率是 0%，17 个新发布里没有任何一个跑出可验证盈利；同时新品利润区间整体落在 -9.34% 到 -7.53%，已经是典型价格战区，继续投入只会放大亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不该进入。 新品牌与老品牌的新发布几乎全军覆没，利润率也明显落在价格战区间；你 50 万人民币的预算能做出单个 ASIN 的前期上市，但不足以把这个类目做成可持续生意，更不值得为了进场去硬扛。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.17%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 自行分隔抽屉：用现有抽屉+小纸盒/药盒/糖果盒做分区，成本更低，且不占桌面空间，适合只想收纳少量笔、回形针、便签的人。
- 便签盒/名片盒替代：选择廉价便签盒、名片架或文件收纳槽来放笔和小物，比专门的桌面托盘更容易买到，也更容易融入办公环境。
- 可重复使用的食品级收纳盒：如小号外卖盒、果蔬保鲜盒、点心盒，用来装文具或杂物，获取门槛低，价格通常更便宜。
- DIY硬纸板分格：用鞋盒、快递盒或厚纸板裁切成隔间，自定义尺寸即可满足临时收纳需求，几乎零成本。
- 磁吸/挂式收纳：如果桌面空间紧张，可用磁吸笔筒、挂钩、夹式收纳替代托盘，把物品转移到侧边或柜体上，更省桌面面积。
- 文具收纳袋/拉链袋：把常用小件集中装在一个透明拉链袋或笔袋里，便于携带和收纳，价格通常低于成品桌面收纳托盘。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战和饱和状态。 新品牌大量涌入，但几乎没有盈利新产品；对小卖家不友好，对大品牌也不是好机会，因为靠砸钱进场也很难把利润做出来。
New products with Highest revenueITAYVAN
Recent Monthly Revenue (USD):-(-)B0GY9ZCFJKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,044.00(200pcs/month)B0GY9JZ7JP (4.6/5 (147 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):$8,580.00(1000pcs/month)B07RZ1GWC3 (4.5/5 (2618 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$30,520.00(2000pcs/month)B07VZNMNH9 (4.8/5 (2530 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsTeling
Recent Monthly Revenue (USD):-(-)B0GTPMF63B (4.7/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTQ3DX6F (4.7/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZYNLK1M (4.7/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 木质复古方块外观，与常见塑料/金属收纳差异明显
- |
- 小巧桌面摆件感强，适合喜欢桌搭装饰的人
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- 4个圆孔只收少量笔具，功能很聚焦，图片更容易吸引眼球
B0DNYWZZ88 (3.5/5 (23 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 粉色长方形浅托盘，颜色醒目，点击感比普通黑白款更强
- |
- 双只装且可叠放，桌面/抽屉收纳用途直观
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- 适合粉色桌搭、文具和小物分类，受众明确
B0GTPMF63B (4.7/5 (90 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显过热且接近价格战。 新品利润表现几乎全线偏弱：新产品里有35.29%落在-10%到0%，没有任何新品进入10%以上利润区间；更关键的是，2026年新品发布集中爆发，15个新品几乎全部亏损，说明现在不是“少数失败”，而是结构性不好做。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07VZNMNH9Amazon Basics2019-10-31No$15.262000pcs$30520.0-18.65%$-5691.98B07RZ1GWC3Amazon Basics2019-09-25No$8.581000pcs$8580.0-22.53%$-1933.07
B0GF7T2XJVMarbrasse2026-01-06No$12.9800pcs$10320.0-7.87%$-812.18
B0F8B9C4GFMarbrasse2025-05-12No$12.12300pcs$3636.0-9.91%$-360.32B0GY9JZ7JPITAYVAN2026-04-23No$10.22200pcs$2044.0-8.93%$-182.52
B0DQ3X91R7shenee2024-12-11No$9.33700pcs$6531.0-2.59%$-169.15
B08JZGDF7WBostitch2020-09-28No$9.3650pcs$468.0-30.8%$-144.14
B0GQR83GHHMarbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0
B0GQRHKMV8Marbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0
B08JZDBZ5LBostitch2020-09-24No$4.8750pcs$243.5-48.28%$-117.56
B0GF7WF5RJMarbrasse2026-01-06No$12.94100pcs$1294.0-7.64%$-98.86
B0GQRNNLQ6Marbrasse2026-03-02No$14.9950pcs$749.5-9.22%$-69.1
B0F8B91QBYMarbrasse2025-05-12No$12.1150pcs$605.5-10.51%$-63.63
B0GF8449Z5Marbrasse2026-01-06No$12.9950pcs$649.5-8.26%$-53.64
B0CYSWN5DJVyGrow2024-03-22No$14.9950pcs$749.5-6.4%$-47.96
B08JXV3VZKBostitch2020-09-24No$6.6450pcs$332.0-7.83%$-25.99
B0D3WW9F89Kciplab2024-05-11No$12.6350pcs$631.56.89%$43.52
B09G9GY3DPdeli2021-09-15No$14.04200pcs$2808.02.25%$63.18
B0CGMNJTZBAnnova2023-08-25No$15.9950pcs$799.513.99%$111.86
B07SQQYKSZaufodara2019-09-12No$15.9950pcs$799.526.25%$209.87Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GF7T2XJVMarbrasse2026-01-06No$12.9800pcs$10320.0-7.87%$-812.18B0GY9JZ7JPITAYVAN2026-04-23No$10.22200pcs$2044.0-8.93%$-182.52B0GQR83GHHMarbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0B0GQRHKMV8Marbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0B0GF7WF5RJMarbrasse2026-01-06No$12.94100pcs$1294.0-7.64%$-98.86B0GQRNNLQ6Marbrasse2026-03-02No$14.9950pcs$749.5-9.22%$-69.1B0GF8449Z5Marbrasse2026-01-06No$12.9950pcs$649.5-8.26%$-53.64B0GTPMF63BTeling2026-03-24No$9.47-pcs$--12.87%$-B0GTQ3DX6FTeling2026-03-24No$9.91-pcs$--9.21%$-
B0H1HH7988Fuloffiz2026-06-01No$14.99-pcs$-12.25%$-B0GZYNLK1MTeling2026-05-08No$10.48-pcs$--6.46%$-
B0FRRZDP38U-KIME2025-09-19No$9.26-pcs$--32.11%$-
B0GHK71PR2Aofast2026-01-18No$--pcs$--%$-
B0GQRXRS57Marbrasse2026-03-02No$--pcs$--%$-B0GY9ZCFJKITAYVAN2026-04-23No$--pcs$--%$-
B0GYDFFYLZTeling2026-04-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率为0%，新上架产品全部失败，已经是高风险甚至接近失效市场。 价格战和同质化非常明显，既不适合小品牌，也不适合大品牌盲目扩张。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TelingITAYVANMarbrasseOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的饱和+价格战区。 近两年新进入品牌集中爆发，但新品牌成功率为0%，市场里几乎没有真正可复制的中小品牌成功案例；如果现在入场，无论大品牌还是小商家，胜率都很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 6 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 2 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 3 0 0 0 0 0 3 2026/4 0 1 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases