- Benchmark ASINB08KHSYKDW
- MarketplaceUS
- Category ID490591011
- Analyzed Products
- Keyworddesk organizer, file organizer, office desk accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥38.90estimated
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论是明确的 NO。 数据已经很一致：新品牌只有 OrgEase 1 个，近 12 个月 3 个新发布全都没赚钱，整体新发布盈利率 0.00%，而且最近一年的新产品几乎没有任何可验证成功案例，说明这里不是可复制的增量市场，而是老品牌占位、低利润挤压的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合入场的市场，结论是NO。 关键信号非常一致：新品牌新发布的盈利率是0%，新品牌新发布的亏损率是100%，而市场里新产品整体盈利率也只有0.00%，典型就是低利润、强竞争、几乎没有新进入者能跑出来的局面。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通三层/五层桌面文件架：价格通常更低，适合放待处理文件、合同和常用纸张，安装和使用都更简单。
- A4 资料盒/文件收纳盒（立式或横式）：可把资料按项目或日期归档，成本低、占用空间小，适合不需要频繁翻阅展示的用户。
- 挂墙式文件夹/插袋展示架：如果用户主要是做公告、菜单、流程单展示，挂墙收纳比金属底座翻页式更省桌面空间，也往往更便宜。
- 桌面透明文件袋/抽拉式资料夹：用于临时分类和快速翻看少量常用文档，购买门槛低，且可按需逐个添加。
- 普通文件夹+标签贴纸/索引页：用最便宜的方式实现分类检索，适合预算敏感、文件更新频繁但不需要专业展示效果的场景。
- 活页夹/资料册（可替换内页）：比固定式翻页展示器更灵活，容量扩展更容易，单本成本通常更低。
- 可旋转桌面文件架/简易看板架：如果核心需求只是快速查看几页常用资料，简化版支架通常更便宜，且摆放更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 现有数据已经说明：新品牌入场几乎全军覆没，新品利润率为0%，而且 2026 年出现的 3 个新品牌新品全部不盈利，市场正在走向低利润竞争，不是可复制的机会。
Most investment in new productsLeast investment in new productsNew products with Highest revenueOrgEase
Recent Monthly Revenue (USD):-(-)B0GWRC9784 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWRP32FJ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWRBNY1GBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsUltimate Office
Recent Monthly Revenue (USD):$3,241.50(50pcs/month)B08KHSYKDW (4.7/5 (1026 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 加重底座+可扩展翻页结构，外观最像专业办公设备
- |
- 黑色深色系，更显稳重专业，适合办公室/工位场景
- |
- 功能差异最大：可从10页扩到60页，强实用属性
B08KHSYKDW (4.7/5 (1026 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 替换式面板，产品形态与完整展示架明显不同
- |
- 彩色边框一眼可见，视觉上更容易吸引点击
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- 面向老用户补充/更换使用，使用场景更特殊
B001GXLPM2 (4.1/5 (17 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有成功样本，且新产品已经进入低利润/无利润状态。 现有证据显示，3个新发布产品全部失败（0%盈利），市场里真正赚钱的只是老品牌 Ultimate Office 的单一老款产品，说明这里更像是老品牌主导、靠规模和品牌力吃市场的格局，而不是适合新进入者的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08KHSYKDWUltimate Office2020-10-02Yes$64.8350pcs$3241.522.64%$733.88Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GWRC9784OrgEase2026-05-22No$52.99-pcs$-2.64%$-B0GWRP32FJOrgEase2026-05-21No$52.99-pcs$-2.64%$-B0GWRBNY1GOrgEase2026-04-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，而且已经接近/进入了价格战和高竞争状态。核心结论很直接：新品牌近乎全军覆没，真正能赚钱的只有老牌强者，说明新人要么大投入硬扛，要么根本打不进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OrgEase#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显失去机会。 近一年几乎没有可验证的新增成功案例，反而只看到新品牌 OrgEase 在 2026 年连续推出 3 个新产品全部失败，说明现在不是“能不能做”的问题，而是“进场后大概率直接亏”的问题。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUltimate OfficeB08KHSYKDW (4.7/5 (1026 Reviews))Ultimate Office AdjustaView Expandable Desk Reference Display Organizer 10B
This listing is deemed profitablePrice (USD)$64.83Released TypeOld Release (2020-10-02)Brand is an old entry in this marketSize and Weight36.9 x 27.3 x 13.6 cm, 3529.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色/深色主体更偏专业办公风格, 10层可扩展翻页式桌面参考架，最多可扩展到60页，带加重底座和多角度调节Key Buying Motive
可通过加购模块从10页扩展到60页，且无需更换底座Target Customers
适合需要高频查阅流程、SOP、菜单、工位说明和参考资料的办公室、仓库、餐饮后厨、医疗与课堂场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,241.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.18% / 22.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.40% / -3.94%Peak / Non PeakSales & BSR Performance