- Benchmark ASINB0F277Z7LF
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.79estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战和饱和区。 21个新发布样本里，新产品盈利率是0%，新品牌新发布盈利率也是0%，而且最近一批新品牌连续全军覆没，说明现在不是“靠一点优化就能赢”的市场，而是“进去先被低价和流量成本拖死”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 你当前预算500,000 CNY足够覆盖少数入场样本的前期货源、头程和平台费用，但市场本身已经进入高竞争、低利润状态，且新品牌几乎没有成功样本，继续投入只会放大亏损风险。
Early sourcing + logistics + marketing budget (USD)$1,088.68 - $1,088.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?57.14%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 利用现有抽屉内部分隔：用纸板、鞋盒隔板、旧包装盒剪裁成分格，比购买整套桌面收纳更便宜，也更容易按抽屉尺寸临时调整。
- 使用文件收纳盒/杂志盒替代桌面小件收纳：适合竖放文件、笔记本、信件和说明书，通常比多件式桌面收纳更容易买到且单价更低。
- 选择带托盘的文件篮或叠放式收纳盘：如果主要需求是纸张、回形针、便签和在办文件，这类产品比专用办公桌收纳盒更直接，使用门槛更低。
- 改用挂墙式收纳袋/网格板小挂件：当桌面空间紧张时，壁挂方案能把杂物移出桌面，通常比桌面组织器更省空间且扩展性更好。
- 使用桌面小抽屉柜或塑料叠抽：如果需要存放更多零碎办公用品，这类产品容量更大、分类更明确，往往比浅层网格托盘更实用。
- 用多功能笔筒 + 小收纳盒组合替代：只保留最常用的笔、剪刀、便利贴，其余物品放进小盒，成本通常低于购买整套桌面收纳系统。
- 采用无工具式标签/便签分类法：通过给现有盒子、抽屉和文件夹贴标签来提升查找效率，几乎零成本，适合轻度整理需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里新品牌已经有 8 个，而新入场品牌的盈利率是 0%，市场整体盈利率也是 0%，说明不是可做的增量市场，而是已经被低价竞争和低利润挤满了。更关键的是，连旧品牌和新品牌的成功样本都没有出现真正可复制的盈利闭环，用户应直接放弃。
New products with Highest revenueVEXTHYX
Recent Monthly Revenue (USD):$2,064.00(200pcs/month)B0F9Y7GFSQ (4.7/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):$30,520.00(2000pcs/month)B07VZNMNH9 (4.8/5 (2530 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsHBlife
Recent Monthly Revenue (USD):-(-)B0FPMDCZGHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,615.00(100pcs/month)B0FPMBVKPZ (4.5/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsOSteed
Recent Monthly Revenue (USD):-(-)B0FVSHBQDK (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 象牙白配色更柔和，视觉上更容易吸引点击
- |
- 塑料材质+双抽屉+6分区，和网格款差异更明显
- |
- 更偏家居化/化妆台收纳，目标场景更直观
B0DY69R84F (4.5/5 (1206 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 白色网格+9分区+抽屉，和塑料盒彩妆款风格差异大
- |
- 桌面笔筒形态更高、更立体，图片识别度强
- |
- 功能更偏学生/办公笔具收纳，和其他款式区分明显
B017I67M6S (4.7/5 (5291 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不能进，已经是明显的过热竞争区。 关键不是“有没有需求”，而是新品牌几乎没有验证成功：新发布产品里可确认的盈利率是0%，整体可确认盈利率也是0%，而且最近新上架产品几乎全部都在亏损，说明这里不是机会市场，而是价格战市场。
证据非常直接：新产品推荐入场预算约1088.68美元（约合7780元人民币），而你的预算是500000元人民币，钱看起来够，但这不是问题核心；核心是回报环境太差。全市场里低于10%利润的产品占35.71%，加上-10%到0%的产品占35.71%，合计71.42%的可识别产品处在低利润或亏损区间。新产品更差，-10%到0%的占38.10%，0%到10%的只有9.52%，10%以上为0%。这意味着即使投钱，也大概率只能买到“进场资格”，买不到利润。再看时间趋势，2025年只有少量新产品，2026年却集中冒出大量新品牌新产品，且全部非盈利，说明竞争在加速而不是变好。Marbrasse 这个老品牌有16个产品，0个盈利，16个亏损；它不是小商家成功案例，而是典型的老品牌也被拖进了低利润泥潭。你提到的 ASIN B0F277Z7LF 也很差：非盈利、利润率22.9%但销量是 inactive，价格17.98美元，说明“看起来毛利不低”并不等于能卖动。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07VZNMNH9Amazon Basics2019-10-31No$15.262000pcs$30520.0-18.65%$-5691.98
B0D39XXSH3COMFYROOM2024-05-04No$13.5700pcs$9450.0-7.81%$-738.04
B0C61NVPSYZUFECY2023-05-23No$5.99400pcs$2396.0-19.44%$-465.78
B0F8B9C4GFMarbrasse2025-05-12No$12.12300pcs$3636.0-9.91%$-360.32
B0C2ZB9CC7COMFYROOM2023-04-19No$13.38200pcs$2676.0-9.93%$-265.72
B0DDKRWMK6COMFYROOM2024-08-19No$13.02200pcs$2604.0-9.8%$-255.19B0F9Y7GFSQVEXTHYX2025-10-10No$10.32200pcs$2064.0-11.93%$-246.23B0DY69R84FCOMFYROOM2025-02-23No$13.26200pcs$2652.0-9.06%$-240.27
B0DDKRBS6DCOMFYROOM2024-08-19No$12.04100pcs$1204.0-16.82%$-202.51
B0DQ3X91R7shenee2024-12-11No$9.33700pcs$6531.0-2.59%$-169.15
B0GQRQGRVWMarbrasse2026-03-02No$14.99100pcs$1499.0-9.56%$-143.3
B0GQRHKMV8Marbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0
B0GF7WF5RJMarbrasse2026-01-06No$12.94100pcs$1294.0-7.64%$-98.86
B0CMX4VRFDNewkita2023-11-08No$9.7150pcs$485.5-19.86%$-96.42
B0F8B91QBYMarbrasse2025-05-12No$12.1150pcs$605.5-10.51%$-63.63
B0CPCG2Q76GGIANTGO2023-12-31No$15.9950pcs$799.5-7.49%$-59.88
B0GF8449Z5Marbrasse2026-01-06No$12.9950pcs$649.5-8.26%$-53.64
B0GF82QTFBMarbrasse2026-01-06No$12.9450pcs$647.0-8.09%$-52.34
B0GF7W85Y2Marbrasse2026-01-06No$12.9350pcs$646.5-8.06%$-52.1
B0CYSWN5DJVyGrow2024-03-22No$14.9950pcs$749.5-6.4%$-47.96Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0F9Y7GFSQVEXTHYX2025-10-10No$10.32200pcs$2064.0-11.93%$-246.23B0GQRQGRVWMarbrasse2026-03-02No$14.99100pcs$1499.0-9.56%$-143.3B0GQRHKMV8Marbrasse2026-03-02No$14.99100pcs$1499.0-9.34%$-140.0B0GF7WF5RJMarbrasse2026-01-06No$12.94100pcs$1294.0-7.64%$-98.86B0GF8449Z5Marbrasse2026-01-06No$12.9950pcs$649.5-8.26%$-53.64B0GF82QTFBMarbrasse2026-01-06No$12.9450pcs$647.0-8.09%$-52.34B0GF7W85Y2Marbrasse2026-01-06No$12.9350pcs$646.5-8.06%$-52.1
B0GF7ZQ6W7Marbrasse2026-01-06No$12.9250pcs$646.0-6.85%$-44.25B0FPMBVKPZHBlife2025-12-11No$16.15100pcs$1615.08.47%$136.8
B0G4V63JGGshenee2025-12-03No$16.99100pcs$1699.09.51%$161.58B0FVSHBQDKOSteed2025-10-09No$14.58-pcs$--9.94%$-
B0GQR8756GMarbrasse2026-03-02No$14.99-pcs$--13.89%$-
B0GBX9MY1SCanfanni2025-12-22No$--pcs$--%$-B0FPMDCZGHHBlife2025-09-03No$--pcs$--%$-
B0GTYZG6RDOkylvve2026-03-26No$--pcs$--%$-
B0GBWJ4R1NPIPITREE2025-12-22No$--pcs$--%$-
B0GYRTNWBSRavinte Decor2026-04-28No$--pcs$--%$-
B0FLDM7LSNKutesna2025-08-06No$--pcs$--%$-
B0FVFHCFWWEasyPAG2025-10-09No$--pcs$--%$-B0GQRXRS57Marbrasse2026-03-02No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经是明显的高竞争/价格战区。 核心证据很直接：新产品整体盈利率为0%，新品牌新发产品盈利率也是0%，而且样本里的新品牌并没有出现任何真实可复制的成功案例，说明不是“还能靠差异化切进去”的阶段，而是“进去就先烧钱”的阶段。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MarbrasseOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战/饱和区。 近期开新品牌的结果是 100% 失败，没有看到任何真正的新品牌成功样本；再加上整体可识别利润为 0%，新产品里 10% 以内利润占绝对多数，说明现在不是“有机会抢位”的市场，而是“进去就被卷”的市场。
证据非常一致：新品牌失败率 100%（9/9），近几个月新品牌持续在出货但全部不赚钱。 2025 年新品牌新开产品里，只有 9 个可识别样本，全部非盈利；到 2026 年，1 月和 3 月仍然连续出现失败，涉及 Marbrasse、Okylvve、Ravinte Decor 等品牌，具体 ASIN 包括 B0GF82QTFB、B0GF7WF5RJ、B0GQRHKMV8、B0GQRQGRVW、B0GQR8756G、B0GTYZG6RD、B0GYRTNWBS。市场利润分布也很差：整体样本里亏损或接近不赚钱的产品占大头，利润高于 10% 的几乎没有；新产品利润分布里，低于 10% 的占 7/21，可见不是少数失败，而是系统性低利润。
对大品牌和小品牌都不友好。 你给的预算是 500000 CNY，表面上足够覆盖单个 ASIN 的前期投入，但这个市场的新品建议预算仅约 1088.68 USD，说明竞争压价非常重；同时样本里像 EasyPAG、Marbrasse 这类老品牌产品也都因“同质化、低利润、竞争极强”而失败，代表大品牌也只能靠更强的渠道和更大投放硬撑。小品牌这边没有看到 <300 评价/年的真实成功案例，反而是 9 个新品牌样本全灭，所以不要进入；如果硬要做，必须走创新、差异化、认证和品牌重投入路线，但这也不构成“高胜率”，只是把失败变成更慢。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 2 0 0 0 0 7 2026 0 4 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 1 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 2 0 0 0 0 2 2026/1 0 2 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 2 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases