- Benchmark ASINB0GS96CWX6
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.33estimated
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是红海价格战，而且对大品牌和小商家都不友好。 近端新品牌只有2个，全部失败，成功率0%；可见的新品牌里没有任何真正赚钱的案例，反而是“能卖一点但不赚钱”的样本，说明这里不是机会市场，而是利润被压穿的市场。
证据非常直接：新品牌 Chambom 的 B0GS96CWX6，售价8.88美元，月销100件、月收入888美元，但利润率只有-8.49%，首月/早期投入就要1998美元，广告费就吃掉574.43美元；Bloomost 的 B0GQ9XBFSX 也是新上架即亏损。按时间看，2026年出现的2个新品牌新品，一个落在-10%到0%区间，一个连基本盈利都没有，说明最近的入场者不是在赚钱，而是在被价格和投放成本拖死。再看市场结构，2个新品牌对应5个老品牌，老品牌里 Thboxes 也没有形成可复制的盈利案例，小商家不能拿它当参照；样本产品普遍问题是“同质化、缺少差异、目标人群过宽”，这正是低利润和高竞争的根因。这个类目里没有看到任何>15%的健康利润样本，也没有看到30个以上新品牌涌入，但仅凭现在这批数据，已经足够判断为低回报、强挤压、强竞争的市场。
对两类玩家都一样：大品牌如果硬进，必须准备明显更高的品牌/研发/渠道投入，否则也会被拉进低毛利泥潭；小商家没有可复制的真成功案例，且当前竞争已经很像必须靠重投放、重促销才能换销量的状态，不建议进入。用户预算500000 CNY表面上够做单个ASIN，但这只是前几个月的供货、物流和推广，不包含研发、品牌和认证；以当前数据看，预算不是问题，问题是这个市场本身不值得花这笔钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：用户预算可以进场，但这个市场不值得进场。 目前可识别样本里，盈利率是0%，新上架产品盈利率也是0%，而且两款新品牌新品全部亏损，说明这不是可复制的机会，而是明显的价格战/低毛利风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 电子记事本/平板手写笔记应用：用手机、平板或电脑直接做待办、课表和会议记录，几乎零额外成本，且可随时复制、搜索和修改，比纸质桌面整理用品更灵活。
- 可打印的免费模板（周计划/文件清单/教师计划表）：从网上下载后自行打印，成本低、可按需更换，也适合只需要临时整理而不想长期购买的人。
- 便签纸 + 文件夹/回形针的组合：用最常见、最便宜的办公耗材临时分隔文件和任务，比专门的桌面收纳器更容易买到，也更适合预算敏感用户。
- 白板/磁性白板计划表：适合桌面前方快速看全天计划或文件优先级，能反复擦写，长期使用摊薄成本，通常比高规格桌面收纳产品更实用。
- 数字待办工具（如免费版任务管理App）：如果用户主要需求是记录任务而不是摆放文件，可用免费应用替代，免去桌面占位和实体收纳的整理成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌入场后几乎全军覆没，利润直接掉进价格战区，连样本里唯一能跑量的新品牌也在亏损。 以当前数据看，不管是大品牌还是小商家，都不应该把它当成可进场市场；小商家如果硬进，必须准备极强的差异化和极重的投放，但这仍然不是好机会。
证据很直接：当前样本里可判断盈亏的产品中，盈利率是 0%，新上架产品盈利率也是0%；市场里两个可见的新品牌案例都是失败样本，Chambom 的 B0GS96CWX6 卖到每月100单、月收入888美元，但利润率只有-8.5%，首月/早期投入高达1998美元，广告就占了574.43美元，说明“能卖”并不等于“能赚”。Bloomost 的 B0GQ9XBFSX 也是新上架即亏损。时间趋势上，2026年只看到2个新品牌新货，但全部是非盈利，说明这不是增长红利，而是新品牌一进来就被利润压垮的市场。更关键的是，当前公开样本里没有任何“<300评论且真正赚钱”的小商家成功案例；你能看到的所谓成功样本是旧品牌 Thboxes，但它在本次样本里0%盈利、0收入，不能拿来当小商家参照。按你给的规则，这已经是价格战高风险市场，而且没有足够证据支持“低成本新手能跑通”。
能抄的只有失败教训，不是成功模板：对大品牌来说，Chambom 这种打法暴露出问题——8.88美元定价下，运费+FBA+平台费+采购后利润仍是负的，说明这个价位下想靠常规铺货很难活；如果还要进场，必须有更强的产品差异、品牌力和更高的承受预算。对小商家来说，不要学 Bloomost 和 Chambom 的同质化单品，也不要把旧品牌 Thboxes 当作小商家样本；真正的结论是：这个类目目前不适合进入。
Most investment in new productsNew products with Highest revenueLeast investment in new productsChambom
Recent Monthly Revenue (USD):$888.00(100pcs/month)B0GS96CWX6 (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsThboxes
Recent Monthly Revenue (USD):-(-)B0DKJ9RQFTBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DKJ946K5Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsBloomost
Recent Monthly Revenue (USD):-(-)B0GQ9XBFSXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色封面+彩色侧边标签，视觉对比强，货架和缩略图更容易被点开
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- 教师学年规划本定位明确，适合有强需求的教师群体
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- 大开本+双线圈装订，外观像专业办公用品，购买感更强
B0GS96CWX6 (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 蓝绿色几何边框风格更有识别度，和常见纯白/黑色周计划本拉开差异
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- 版面分区清晰，缩略图上能直接看出周计划+待办用途
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- 桌面撕页式设计直观实用，适合追求快速整理的人群
Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌已经在亏损开局，且同类产品高度同质化，属于低利润、低差异的红海。 目前可见的新品牌新上架产品里，盈利率是0%，亏损率是100%；再看利润分布，已知利润率的样本里只有1个落在-8.5%，没有任何新样本达到15%以上，说明这里不是“可接受的正常竞争”，而是明显的价格战/挤压区。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GS96CWX6Chambom2026-03-12No$8.88100pcs$888.0-8.49%$-75.39B0DKJ9RQFTThboxes2024-10-22No$--pcs$--%$-B0DKJ946K5Thboxes2024-10-22No$--pcs$--%$-
B0CY1Y7F4GKamoy2024-05-14No$--pcs$--%$-B0CKXK3V9V-2023-10-12No$--pcs$--%$-
B0D366VH75Carousel Greetings2024-05-02No$--pcs$--%$-
B0FK52PC7QROZZBY2025-07-28No$--pcs$--%$-
B0DRWDTC2VCarousel Greetings2024-12-30No$--pcs$--%$-
B0D3C2FLTDTREES2024-04-22No$--pcs$--%$-B0GQ9XBFSXBloomost2026-02-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GS96CWX6Chambom2026-03-12No$8.88100pcs$888.0-8.49%$-75.39B0GQ9XBFSXBloomost2026-02-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌和老品牌都在亏，且新产品成功率为0%，已经是高竞争、低回报的市场。 用户预算虽有500000 CNY，但当前样本里并没有出现可复制的合法小品牌成功案例，反而只有两个新品牌样本Bloomost和Chambom，都是0利润、0成功率，说明连新入场者最基本的正向回报都没跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ChambomBloomost#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 近端数据只有2个新品牌进入，且两个新品牌的新品全部亏损；同时最能代表新品现实的样本里，B0GS96CWX6（Chambom）利润率为-8.5%，B0GQ9XBFSX（Bloomost）也未盈利，没有任何一个新品牌跑出可复制的正向案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 1 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases