- Benchmark ASINB0FX4D2F2K
- MarketplaceUS
- Category ID490867011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥33.01estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显走向低利润价格战，对新品牌和小品牌都不友好。 新品牌成功率只有7.14%，远低于10%的高风险线；同时新上新产品利润几乎都挤在0%~10%甚至亏损区间，只有 Antner 的 B0FX4D2F2K 做到16.8%，属于极少数靠明显功能差异跑出来的例外。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已接近价格战区，且对新品牌不友好。 你的50万人民币预算可以覆盖单个新品的前期启动，但只能照搬到少数案例，不能支撑长期品牌战；真正能跑出来的样本很少，且大多数新品利润都偏低。
Early sourcing + logistics + marketing budget (USD)$24,034.52 - $24,034.52Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.85%New listing success rate (old brands):0.00%New listing success rate (new brands):12.50%Which new brands have these successful new listings?Alternatives- 竖立式文件栏/杂志架：更便宜、上手更快，适合把纸张按类别分开放在桌边；对“文件整理”需求很直接，且比翻页式参考系统更轻量。
- 简易桌面文件托盘（多层叠放）：价格通常更低，适合收集待处理文件、发票、打印件；不需要装配或维护索引页。
- 挂墙文件袋/壁挂文件收纳：如果桌面空间紧张，这是更省桌面面积的替代方案；安装后可长期固定收纳资料，适合频繁取用但不需要翻页展示的场景。
- A4活页夹/资料夹 + 分隔标签：成本低、可替换性强，适合需要经常更新内容但不强调桌面展示的用户；比专用桌面参考翻页器更通用。
- 桌面旋转文件架/可转动资料架：如果用户看重‘快速查找’，这类产品通常更便宜或更容易找到；主要替代点是检索效率，而不是展示能力。
- 可折叠文件盒/档案收纳盒：更适合把一批资料整体收起来，减少桌面杂乱；相比高价桌面参考系统，预算更友好，也更适合家庭办公。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近价格战区，且新品牌成功率只有12.50%，不构成高胜率机会。 数据里只有1个新品牌新款真正赚钱，其余7个新品牌新款都没跑通；整体可识别盈利产品占比也只有4.76%，说明大多数卖家都在低利润甚至亏损边缘。
New products with Highest revenueGugsey
Recent Monthly Revenue (USD):$2,720.00(100pcs/month)B0FY1PRYH6 (4.6/5 (701 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,748.00(100pcs/month)B0FY1PLLB8 (4.6/5 (701 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$5,486.00(200pcs/month)B0FY1M1FTY (4.6/5 (701 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsgianotter
Recent Monthly Revenue (USD):-(-)B0H2TSKSKN (4.6/5 (4794 Reviews))Brand is an old entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$11,332.00(400pcs/month)B0G8Z6J86B (4.6/5 (4832 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$13,455.00(500pcs/month)B0CJXTJKDY (4.6/5 (4835 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsCiWiVOKi
Recent Monthly Revenue (USD):-(-)B0GPW2K7FNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,820.00(100pcs/month)B0G64TNHFZ (4.8/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsAntner
Recent Monthly Revenue (USD):$2,750.50(50pcs/month)B0FX4D2F2K (4.7/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 360°旋转底座，外观和功能都最独特
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- 白色主体配五色边框，视觉冲击强，容易吸引点击
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- 翻页式展示结构很少见，适合高频更新资料场景
B0FX4D2F2K (4.7/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 6只成套的立式文件盒，和单个文件架区别大
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- 橄榄绿+金色标签口，桌面装饰感更强
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- 可折叠收纳，兼顾颜值和办公整理需求
B0DGW87Q3T (4.4/5 (2755 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新产品成功率只有7.14%，而且92.86%的新产品都不盈利，已经是明显的价格战/过度拥挤市场。 500000 CNY 的预算虽然高于新产品建议投入约24034.518 USD（约17万CNY）所需的基础门槛，但这不是问题核心；核心是市场里真正赚钱的新品几乎只有 Antner 的 B0FX4D2F2K，其他新品牌新品几乎都在亏钱，靠正常上新很难打赢。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FX4D2F2KAntner2025-12-01Yes$55.0150pcs$2750.516.8%$462.09B0DGW87Q3TBLU MONACO2024-09-12Yes$40.9950pcs$2049.521.48%$440.24B0DGLXM6XFBLU MONACO2025-03-04Yes$40.9950pcs$2049.521.41%$438.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX4D2F2KAntner2025-12-01Yes$55.0150pcs$2750.516.8%$462.09#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区，而且新品牌成功率只有7.14%，明显低于10%的高风险线。 从数据看，真正能盈利的新切入只剩极少数，且成功几乎都建立在“旧款改造+明显差异化”上；普通同质化新品基本会亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AntnerNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CiWiVOKiLEKETREEGugseygianotterOther#Success Rate by Entry Time
Listing结论：这个市场不值得进入，已经明显走向高风险价格战。 最近新增品牌和新产品仍在持续出现，但新品牌新上架的成功率只有12.5%，失败率高达87.5%；更关键的是，近期开出的新产品里，能拿到16.8%利润的只有 Antner 的 B0FX4D2F2K，而多数新上架产品利润落在10%以下甚至为负，说明这不是健康扩张，而是低利润内卷。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 3 2 1 0 0 0 4 2026 0 0 1 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 4 2025/11 0 1 2 0 0 0 0 0 2025/12 1 1 0 1 0 0 0 0 2026/1 0 0 1 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBLU MONACOB0DGLXM6XF (4.4/5 (2753 Reviews))BLU MONACO | Cardboard Magazine File Holder Set of 6 | Vertical Magazine File Holder with Label Slots | Beige Linen Foldable File Organizers for Desk Shelf Office
This listing is deemed profitablePrice (USD)$40.99Released TypeOld Release (2025-03-04)Brand is an old entry in this marketSize and Weight36.7 x 35.5 x 4.4 cm, 1814.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
米色亚麻布纹外观，比常见白色金属/塑料文件收纳更偏家居软装风格, 可折叠的竖直纸板文件盒，套装6个，适合做成统一桌面/书架陈列Key Buying Motive
带标签位的立式文件收纳，兼顾分类与快速取放Target Customers
偏好家居化、装饰性更强的桌面收纳用户，以及希望在书架/办公桌上做统一视觉整理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,049.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.69% / 21.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.91% / -0.20%Peak / Non PeakSales & BSR Performance
BLU MONACOB0DGW87Q3T (4.4/5 (2755 Reviews))BLU MONACO | Set of 6 Foldable Magazine File Holders in Earth Green | Heavy-Duty Vertical File Organizers with Label Holders | Desk Organizer Set for Paperwork, Documents & Office Storage
This listing is deemed profitablePrice (USD)$40.99Released TypeOld Release (2024-09-12)Brand is an old entry in this marketSize and Weight39.7 x 34.7 x 3.9 cm, 1814.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
橄榄/大地绿色搭配金色标签口，整体更偏装饰型办公风格。, 6个折叠式杂志文件盒成套出售，统一收纳系统感更强。Key Buying Motive
成套6只、可折叠收纳、带标签位，兼顾分类效率与桌面整洁。Target Customers
偏好统一配色与桌面颜值的家用/办公收纳用户，以及需要一次性批量整理文件的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,049.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.91% / 21.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.69% / -0.12%Peak / Non PeakSales & BSR Performance
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