
这个市场不值得进入,已经是明显的低利润竞争区,不适合大品牌或小商家。 只有2个新品牌、4个新上架样本,盈利率都是0%,而且最近进入的产品里没有任何可复制的成功案例;市场正在往更强的价格竞争走,现阶段不是“还有机会”,而是“进场就会被利润压薄”。
证据非常直接:ORDORA 只有1个能看见销量的产品,月销300、月营收约58.02万,但利润率只有2.91%;另一个产品B0G8G647S3直接没有可见销量。OLYCRAFT的2个新产品全部不盈利,其中B0GWJLQCYK利润率只有6.41%,另一个B0GWPLQZHV同样失败。 这说明当前市场里即使做出销量,也很难做到健康利润;新产品成功率是0/4 = 0%,样本量虽不大,但四个新样本全部失败,已经足够说明这是高风险市场。产品失败原因也很一致:缺乏差异化、市场规模小或竞争极强、利润本来就偏薄。从表现看,这类产品更像靠流量和硬拼,不是靠正常利润取胜。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经接近/进入价格战区,且对新卖家极不友好。 目前可见的新品牌只有ORDORA和OLYCRAFT两家,但4个新上架里没有任何一个达到盈利,整体盈利率0%,新上架盈利率0%;已出现的高销量样本虽然有ORDORA B0G8G3QS3R做到月销300、月营收580,200,但利润率只有2.91%,明显低于你要求的15%可接受线,说明这个类目更像靠流量和规模硬拼,不是靠正常利润吃饭。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,属于高风险、接近价格战区,且最新新品牌案例全部失败。 现有数据里,新品牌新上架产品盈利率为0%,市场整体可识别盈利产品比例也是0%,最近出现的4个新上架样本全部不盈利;同时,近期开卖的产品利润率只有2.9%和6.41%,都远低于你要求的15%可接受线。
这个市场不值得进入,结论非常明确:已经是低利润、强竞争的新品牌失败市场。 现有样本里,新产品盈利率是0%,新品牌新上架产品盈利率也是0%,而且4个新上架产品里有3个在2026年集中失败,说明竞争正在加剧而不是变好。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G8G3QS3R | ORDORA | 2026-04-20 | No | $19.34 | 300pcs | $5802.0 | 2.91% | $168.84 |
![]() | B0GWJLQCYK | OLYCRAFT | 2026-05-17 | No | $16.43 | -pcs | $- | 6.41% | $- |
![]() | B0G8G647S3 | ORDORA | 2025-12-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0GWPLQZHV | OLYCRAFT | 2026-04-08 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G8G3QS3R | ORDORA | 2026-04-20 | No | $19.34 | 300pcs | $5802.0 | 2.91% | $168.84 |
![]() | B0GWJLQCYK | OLYCRAFT | 2026-05-17 | No | $16.43 | -pcs | $- | 6.41% | $- |
![]() | B0G8G647S3 | ORDORA | 2025-12-18 | No | $- | -pcs | $- | -% | $- |
![]() | B0GWPLQZHV | OLYCRAFT | 2026-04-08 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:4个新发布里盈利率是0%,新品牌新发布盈利率也是0%,而且两家进入者 ORDORA、OLYCRAFT 都是 100% 亏损,说明这里不是可复制的机会,而是已经进入低利润/强竞争状态。对大品牌和小商家都不友好,当前数据不支持“高成功概率”。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险、接近失控的价格战环境。 过去一年的新品牌入场与新产品成功率几乎为零,最近新增里没有任何可复制的正向样本,说明不是“还有空间”,而是“基本被打穿了”。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |