- Benchmark ASINB0FRF5M8P2
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordoutlet extender stick, power socket extender, behind sofa outlet extender
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.45estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入同质化和价格战压力区，新品牌基本没有可复制的成功路径。 现有数据里，新上架产品只有6个，真正盈利的只有1个，成功率16.67%；而新品牌B BRHUHG的3个新品全部亏损、盈利率0%，说明新玩家不是“差一点成功”，而是根本没跑通。再看利润结构，样本里大量新产品都卡在19.38%~25.5%这个区间，表面上不是低到离谱，但结合全部新品5个亏损、且新品成功几乎只来自老品牌PAEWOK，就能看出这里已经不是欢迎试错的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算500000元足够做单个ASIN的早期启动，但不足以让新品牌在这里稳定赢。 这里不是“能不能开”的问题，而是“开进去后能不能活下来”的问题：新品牌新上架成功率为0%，新品牌新上架未达标率是100%，而整体可盈利产品比例只有25%，新上架可盈利比例只有16.67%，已经是明显高风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):50.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 带超薄平插头的短延长线/短插排：比“伸出去的棒状延长器”更容易藏在沙发、床后面，安装更简单，通常价格也更低。
- 扁平插头墙插转接头：只解决“插头太厚/被家具挡住”的问题，体积更小、价格更便宜，适合只需要多一点伸出长度的用户。
- 带旋转插头的插座转换器：通过调整插头方向来避开家具遮挡，不需要额外走线，使用门槛低，适合空间极小但只需少量扩展的场景。
- 免打孔自粘式电源固定座 + 普通短延长线：如果目标是把电源引到沙发后/床边，这种组合更灵活，成本通常更低，也更便于后期更换。
- 桌边/床头夹式插座扩展器：对于靠墙家具场景，比“后置伸出棒”更容易安装和拆卸，且能把电源点固定在更顺手的位置。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品成功率低、旧品牌占优，而且新品牌几乎没有可复制的稳定成功样本。 现有数据里，市场可见的盈利产品只占25%，新品盈利率只有16.67%，但真正能代表小商家的成功案例只有1个，且全场没有新品牌形成持续盈利；更糟的是，新进品牌 B BRHUHG 的3个新品全部亏损，说明这里更像是被老品牌和价格竞争压着走的市场。\n\n大品牌的参考对象是 PAEWOK，尤其是 ASIN B0BRQMR1YD：售价约$16.07，利润率21.1%，月销1000、月营收$16,070，累计已有2616条评价，早期投放约$27,721.93，其中广告约$6,176.45。 它的成功点不是低价，而是把细长插座延长杆做成成熟、稳定、持续出单的老品；可复制的只有产品形态、功能组合和价格带，不能按“小预算快速跑通”来理解，因为这类打法明显依赖长期品牌势能和持续流量。另一个可关注的新上架成功样本是 PAEWOK 的 B0FYL313NQ：售价$19.99，利润率25.5%，月销100、月营收$1,999，只有37条评价，说明它更像是一个白帽测试成功的例子；但它仍是旧品牌体系下的新品，不是小商家可直接照搬的成功模板。\n\n小商家这边，真正像样的成功案例几乎没有。 你给到的唯一“看起来”符合小品牌成功特征的样本是 PAEWOK 的 B0FYL313NQ，但它属于老品牌新品，不应算作小商家案例；而新品牌 B BRHUHG 的三款新品全部是非盈利、非活跃销售，且每个新品利润率都只有19.38%上下、最新仅3条评价，根本没有形成有效市场验证。结论很直接：不要进入。 如果硬要对标，只能跟 PAEWOK 的 B0BRQMR1YD 和 B0FYL313NQ 学产品结构、定价和功能组合；对小商家来说，这个市场目前没有足够强的真实成功样本，反而有明显的旧品牌壁垒和新品牌失败信号。
New products with Highest revenueMost investment in new productsLeast investment in new productsB BRHUHG
Recent Monthly Revenue (USD):-(-)B0GJS1P3C2 (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GJRS9V12 (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GJS5M1KFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPAEWOK
Recent Monthly Revenue (USD):$16,070.00(1000pcs/month)B0BRQMR1YD (4.7/5 (2616 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,999.00(100pcs/month)B0FYL313NQ (4.8/5 (37 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 超短3英尺线长，适合沙发/床后窄空间
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- 超薄扁平插头，更容易贴墙隐藏
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- 可固定安装，场景针对性强，辨识度高
B0FYL313NQ (4.8/5 (37 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色极简外观，贴墙后更隐蔽
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- 扁平插头+4英尺扁平线，形态更有区别
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- 多设备供电+USB-C，实用性强，易吸引点击
B0BRQMR1YD (4.7/5 (2616 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 现有数据已经很明确：新品牌几乎没有真正跑通的案例，新增产品成功率只有16.67%，而新品牌新上架产品的盈利率为0%；同时，2026年新上架的4个新品里有3个直接亏损，市场正在快速走向同质化和低质量竞争。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRQMR1YDPAEWOK2023-01-05Yes$16.071000pcs$16070.021.07%$3385.95B0FYL313NQPAEWOK2025-10-31Yes$19.99100pcs$1999.025.5%$509.75Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYL313NQPAEWOK2025-10-31Yes$19.99100pcs$1999.025.5%$509.75#New Product Success Rates
Listing这个市场不适合进入，结论很直接：新品牌几乎没有真正的成功样本，整体已经接近价格战和高壁垒区。 现有数据里，整体可确认盈利率只有25%，新上架产品盈利率仅16.67%，而新品牌新产品的盈利率是0%，说明对真正的新玩家非常不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PAEWOKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PAEWOKB BRHUHGDYZYCLICAL#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的高风险/价格战状态。 近年的新增品牌里，真正的新品牌几乎全军覆没：新品牌新上架成功率是0%，而最近一批新品牌的4个新产品全部不盈利；同时，最近能跑出来的成功案例几乎都来自老品牌PAEWOK，不是小商家可直接复制的低门槛机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPAEWOK Flat Plug Power Strip, Outlet Extender Stick with USB C Ports
This listing is deemed profitablePrice (USD)$16.07Released TypeOld Release (2023-01-05)Brand is an old entry in this marketSize and Weight19.1 x 12.9 x 5.0 cm, 244.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色极简外观，适合靠墙和家具后方隐蔽安装, 超薄扁平插头加 4 英尺扁平线缆，主打可贴墙、可藏于沙发/床后方的延伸形态Key Buying Motive
一体式 7 合 1 供电，兼顾 4 个 AC 口与 USB-A/USB-C 快充，适合多设备同时使用Target Customers
需要把插座延伸到沙发、床后或墙角的家庭用户，以及希望减少插头占位的桌面/卧室场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,070.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.01% / 21.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.60% / 13.66%Peak / Non PeakSales & BSR Performance
Short Power Strip 3FT, Outlet Extender Stick, Flat Wall Extension Cord
This listing is deemed profitablePrice (USD)$19.99Released TypeNew Release (2025-10-31)Brand is an old entry in this marketSize and Weight15.5 x 13.1 x 5.1 cm, 259.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
超薄扁平插头，适合贴墙和隐藏在沙发/床后Key Buying Motive
3英尺短线+可安装固定，专门解决沙发后、墙后等难接电场景Target Customers
需要把插座延伸到沙发后、床边、家具背后的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.21% / 25.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.89% / 19.18%Peak / Non PeakSales & BSR Performance