- Benchmark ASINB0FZKMK43V
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordunder sink organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥58.82estimated
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很明确：只有1个新品牌SMIRLY出现，却已经同时打出1个盈利款和1个亏损款，成功率只有50%，但样本太小，而且时间上集中在2026年6月，说明这不是稳定机会，更像是少数产品靠高投入和差异化勉强成立。整体信号偏向门槛高、竞争紧、普通小卖家很难复制。
证据上，SMIRLY 的成功款是 B0FZKMK43V，售价约 98.04 美元，月销 100、月营收约 9,804 美元，利润率 21.12%，但早期投入已经到约 22,059 美元，广告约 5,386.81 美元；失败款 B0H45BR3BX 直接没有有效销量和收入。这个市场里目前可见的新品牌只有 SMIRLY 这一家，没有其他新品牌接力，说明新品牌进入规模极低，不是 30+ 新品牌蜂拥而入的那种明显过热，但也绝不是可轻松切入的蓝海。更关键的是，利润结构并不宽松：能赚钱的只是少数，而且成功款靠的是“玻璃饭盒+专属收纳架”的套装化和审美化，不是低成本同质化产品。按你给的标准，利润率虽然超过 15%，但样本只有 1 个，不能当成广泛机会；失败款的存在也说明只做类似功能、没有更强套装价值，基本站不住。
对大品牌来说，这个市场只能算“勉强可做”，但要按品牌战和高预算打法进入；对小商家来说，没有看到真正低于 300 评价/年的稳定成功案例，SMIRLY 本身也更像资源型打法，不是普通小团队可以照抄的模型。结论很直接：不要进入。如果硬要参考，只能跟 B0FZKMK43V 这种高客单、强套装感、需要持续投放的产品思路；B0H45BR3BX 这种只做相似功能但没有形成差异化的做法，应该避免。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场对小品牌和大品牌都不友好。 目前样本里只有1个新品牌SMIRLY，结果是1个赚钱、1个不赚钱，表面上是50%盈利，但样本太小，不能代表真实机会；更关键的是，最新进入的产品里已经出现了明显分化，且不赚钱款直接死掉，说明不是稳态机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 普通透明/磨砂塑料收纳盒（无玻璃、无专用整理架）——更便宜、更轻，适合先解决台下杂物收纳而不追求高颜值
- 可调节层架式橱柜分层置物架——把竖向空间直接做成双层/多层，比专门的台下收纳盒套装更通用，也更容易复用到其他柜体
- 可拉伸抽屉式台下收纳篮——无需复杂安装，抽拉拿取洗洁精、抹布、海绵更方便，适合快速提升可达性
- 免打孔挂钩/挂篮组合——利用柜门内侧和下方空间，把常用清洁小物挂起来，成本更低且对柜内尺寸要求小
- 可折叠收纳箱/布艺收纳篮——在不确定尺寸或租房场景下更灵活，价格通常低于成套的专用台下整理系统
- 分装小瓶+标签方案——把大瓶清洁剂、洗手液、洗碗液倒入统一小瓶并贴标，减少占位，比购买复杂收纳器更省空间
- 简单防滑托盘/集水盘——将瓶罐集中放在托盘上，便于整体移动和清洁，适合不想装置式整理、但想保持台下整洁的用户
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。目前看到的是两条新产品路径：一个新品牌 SMIRLY 的成功款 B0FZKMK43V，利润率 21.1%，月销 100、月营收约 9,804 美元，但同品牌另一款 B0H45BR3BX 直接失败；新品牌新上架盈利率只有 50%，说明新进入者的成活并不稳定，而且这不是一个可以轻松复制的低门槛市场。
证据很明确：SMIRLY 这条成功款卖的是 5 件装玻璃保鲜盒+专属收纳架，走的是“收纳整齐度+套装感”的差异化，售价约 98.04 美元，早期投入约 22,059 美元，其中广告约 5,386.81 美元，说明要做成并不便宜；而失败款 B0H45BR3BX 是同类收纳架思路，但销量起不来、无有效收入。市场时间趋势里，近几年新上架几乎没有稳定放量，2026 年只看到这 2 个新产品样本，没有出现大量健康新品牌扩张的信号；同时，新品牌盈利率仅 50%，远不到你设定的“可接受/稳定”水平，更不是高胜率市场。对小商家来说，真正能学的只有 SMIRLY 这种“套装化、审美化、强收纳价值”的打法，但它需要较高的前期投入和持续投放，不适合低预算硬闯。对大品牌来说，这也不是好市场，因为没有显示出足够的增量空间，反而更像靠细分设计和品牌资源硬抢的局面。
结论很直接：不要进入。如果一定要找参考，唯一该跟的是 SMIRLY 的 B0FZKMK43V；要避免的是 B0H45BR3BX 这种只做“类似功能”但没有形成更强套装价值、也没有销量支撑的产品。
Most investment in new productsLeast investment in new productsNew products with Highest revenueSMIRLY
Recent Monthly Revenue (USD):$9,804.00(100pcs/month)B0FZKMK43V (4.5/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FZKMK43V (4.5/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H45BR3BXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场现在不值得进，原因很直接：新产品盈利率只有50%，而且眼前能看到的两款新入场产品里，一款刚刚赚钱，另一款已经亏损，说明这里不是稳定赚钱市场。更关键的是，现有可见样本太少，但信号已经很明确：要么靠强品牌/高投入撑住，要么就会很快被利润压薄。
从数据看，SMIRLY 是当前唯一可见的入场者：B0FZKMK43V 以约 $98.04 的均价做到 21.1% 利润率，最近月销 100 件、月利润 $2070.61，早期投入约 $22059，其中广告约 $5386.81；另一款同品牌新产品 B0H45BR3BX 则直接亏损。也就是说，同一个品牌、同一市场里，能赚钱的新品并不多，且赚钱那款并不便宜，明显不是低预算小卖家轻松复制的模型。再看利润结构，已知利润产品里只有 21%~30% 这一档，没有 15% 以下的低利润样本，但新产品整体只有 50% 盈利，说明这个市场还谈不上健康扩张，更像是少数产品勉强成立、其余产品失手的筛选场。**
对大品牌来说，这个市场“可以做”，但必须按高投入打法进入，至少要能承受单个 ASIN 约 $22k 级别的早期投入，并且还要预留品牌、研发、认证的额外成本；对小卖家来说，没有看到低于 300 评价/年的真实成功小商家案例，只有 SMIRLY 这种明显更像品牌型打法的入场者，B0FZKMK43V 也只有 29 条评价却已经吃掉了不小的投放和资金，说明这里更依赖推广和资源，不适合普通小团队硬冲。结论很明确：不建议进入。如果一定要做，只能把自己按大品牌预算和品牌战来准备；小卖家不应把这个市场当成可低成本切入的机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FZKMK43VSMIRLY2026-06-06Yes$98.04100pcs$9804.021.12%$2070.61Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZKMK43VSMIRLY2026-06-06Yes$98.04100pcs$9804.021.12%$2070.61#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经偏向价格竞争和高门槛混战。 目前可见的新品牌样本里，SMIRLY 只有 1 个盈利款、1 个亏损款，成功率 50%，但样本极小，不能代表可复制机会；更关键的是，亏损款与盈利款都不是靠“纯新创意”打出来的，而是明显依赖旧款延伸/既有模型基础，说明新进入者要么得砸更多预算，要么很难做出可持续优势。
证据上，市场里已出现新品牌 SMIRLY 同时拿到盈利和亏损样本：盈利 ASIN B0FZKMK43V，售价约 98.04 美元，月销 100，月营收约 9804 美元，月利润约 2070.61 美元，利润率 21.1%，但进入早期总投入约 22059 美元，其中广告约 5386.81 美元；而同品牌亏损 ASIN B0H45BR3BX 是非盈利、无有效销量。按规则看，利润率 >15% 算可接受，这个盈利款确实达标，但它的成功驱动是“BASED_ON_OLD_ASIN”，不是低成本白手起家。市场整体盈利产品占比 50%，新上架产品盈利占比也只有 50%；同时利润率分布里只有 1 个样本落在 20%~30%，另一半落入“other”，说明可参考的高质量成功样本非常少，远谈不上广泛机会。时间趋势上，2022-2025 几乎没有可见新发布样本，2026 才突然集中出现 2 个新产品，其中 1 个盈利、1 个亏损，说明这是一个刚冒头但竞争已经很快拉开的细分，不是轻松切入的蓝海。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SMIRLYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SMIRLY#Success Rate by Entry Time
Listing这个市场不值得进入：整体已经接近/进入饱和，而且新入场的盈利率只有50%，不是可复制的广泛机会。 目前看到的不是“很多新品牌一起赚钱”的健康信号，而是只有单一新品牌SMIRLY撑出一单盈利，另一单同品牌新产品直接失败，说明门槛高、波动大，后续很容易陷入更激烈的价格和投放竞争。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 1 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSMIRLY Glass Food Storage Containers with Lids & Organizer, 5-Pack, Cream
This listing is deemed profitablePrice (USD)$98.04Released TypeNew Release (2026-06-06)Brand is a new entry in this marketSize and Weight41.5 x 29.7 x 20.8 cm, 5461.00gProfitable Factors
Based on old ASINDesign & Appearance
奶油色外观，走更柔和的厨房收纳审美路线, 带定制收纳架的套装组合，整体陈列感比普通单个玻璃盒更强Key Buying Motive
玻璃饭盒+专属收纳架的组合，兼顾餐盒收纳与厨房整齐度Target Customers
适合重视厨房台面整洁、愿意为统一收纳套装付费的中高客单用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,804.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.06% / 21.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.14% / -6.08%Peak / Non PeakSales & BSR Performance