- Benchmark ASINB0GWHSMSP7
- MarketplaceUS
- Category ID402045011
- Analyzed Products
- Keywordvideo game headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥119.99estimated
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且对小品牌更不友好。现有数据没有出现新品牌涌入，反而是老品牌 Qanba 通过旧链接新款拿下了唯一的盈利样本：B0GWHSMSP7 定价$199.99，月销50，月营收约$9,999.50，利润率44.76%；另一款旧款 B0GWM1PZ3M 直接不盈利、无销售。这说明市场不是“普遍赚钱”，而是被少数老品牌和旧链接升级吃掉利润，新品牌几乎没有可复制的成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 你有50万CNY，表面上足够覆盖一个单品的前期打样、备货、物流和首轮投放，但这个类目对“持续投入”的要求明显更高，而且目前竞争更偏向老品牌吃掉利润，新品牌想靠常规打法切入，胜率不高。
证据很直接：当前可识别样本里，整体可盈利比例只有50.00%，但这并不代表好做，因为真正带来利润的核心样本只有Qanba的 B0GWHSMSP7，单价约$199.99，月销50、月收入约$999,950，利润率44.76%，这是典型的老品牌靠品牌力+旧链接升级+差异化设计拿到的结果；相反，同品牌旧款 B0GWM1PZ3M 已经是不可盈利、无销量状态。也就是说，市场的“成功样本”不是普通新品牌能直接复制的，而是依赖成熟品牌资源、官方联名、功能差异和老链接基础。更关键的是，市场发布趋势几乎没有新的纯新品扩张迹象，2025到2026的新增主要只看到旧品牌在旧链接上做新释放，没有看到足够的新品牌成功扩张，这对小品牌非常不友好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Other major expensesR&DAlternatives- 使用现有手柄 + 游戏内按键自定义：对大多数格斗游戏来说，先用PS5/PC手柄并调整键位，几乎零额外成本，学习门槛也最低。
- 入门级有线手柄/第三方兼容手柄：比高端街机摇杆或无杆控制器便宜很多，插上即用，适合想先试试格斗游戏输入方式的用户。
- 键盘+防滑键帽/键盘改键方案：如果用户本来就有键盘，这通常是最便宜、最容易上手的替代方案之一，尤其适合PC玩家。
- 简单的外接宏键盘/迷你控制器：比专业格斗控制器更便宜，能提供更清晰的按键分区和更少的误触，适合轻度竞技玩家。
- 购买二手传统街机摇杆：如果用户想要接近街机手感但不想付高价，全套二手摇杆往往比新品无杆控制器更可负担。
- 使用标准USB游戏控制器映射软件：在PC端通过Steam输入或其他映射工具，把普通手柄做成更适合格斗游戏的输入方案，成本几乎为零。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场对小品牌和大品牌都不值得进入：当前样本里只看到 1 个旧品牌成功、1 个旧品牌失败，成功样本的利润率高达 44.76%，但失败款直接是滞销，说明市场不是“普遍赚钱”，而是被少数强势旧品牌吃掉，普通新玩家很难复制。 用户预算 50 万元人民币，按这个样本里单款投入看，Qanba 的成功款 B0GWHSMSP7 是 $199.99 定价、月销 50、月营收约 $999.95，表面看利润很好，但这类成功更像旧品牌资源+官方授权+成熟产品线的结果，不是小品牌可直接照搬的模板。
Old brand with the most profitable new productsqanba
Recent Monthly Revenue (USD):$9,999.50(50pcs/month)B0GWHSMSP7 (4.6/5 (87 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GWHSMSP7 (4.6/5 (87 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GWM1PZ3MBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。 目前看到的可盈利样本只有 1 个，而且还是老品牌 qanba 在旧链接上做的新款延伸，44.76% 的利润率来自品牌力、旧链接基础和功能/外观差异，不是新品牌可复制的低门槛机会。新品牌样本为 0，月度新增趋势也几乎没有真正的新品牌进入，说明不是新品牌红利市场，而是被老品牌主导的高门槛市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GWHSMSP7qanba2026-04-08Yes$199.9950pcs$9999.544.76%$4475.78Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWHSMSP7qanba2026-04-08Yes$199.9950pcs$9999.544.76%$4475.78#New Product Success Rates
Listing这不是一个适合进入的市场：目前呈现出高度同质化、强品牌壁垒，但还没到“真新品牌大量涌入”的失控程度。 现有可见样本里，市场整体可判定盈利的产品只有50%，但新上架产品的盈利率看起来是100%，这并不代表容易赚钱，而是成功几乎被少数强势老品牌锁定，真正能做成的只有极少数“站在旧链接上改造”的产品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
qanbaNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：不是新品牌机会，而是老品牌主导的高门槛市场。 眼下能看到的成功，几乎全部来自老品牌 qanba 的老链接新品，且真正可复制给小卖家的新品牌成功案例为零，说明市场对新进入者不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 1 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 1 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesQanba Sapphire S1 Street Fighter 6 Juri Edition Leverless Arcade Controller Joystick for PlayStation 5 and PlayStation 4 and PC (Fighting Stick) Officially Licensed Sony Product，Detachable Joystick，Tournament Grade for Fighting Games,18 Adjustable Buttons, Detachable Wrist Rest
This listing is deemed profitablePrice (USD)$199.99Released TypeNew Upgraded Version on Old ASIN (2026-04-08)Brand is an old entry in this marketSize and Weight41.6 x 30.1 x 8.4 cm, 1660.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
Juri联名主题配色与专属插画，辨识度明显高于普通黑色/透明壳手柄。, 采用无摇杆（leverless）布局，并配合可拆卸摇杆、可拆卸腕托与18键可调结构，整体形态偏专业竞赛向。Key Buying Motive
18个可调行程按键、可保存多组按键映射、兼容Cherry MX系列、带耳机孔和可拆卸配件，强调可玩性与赛事适配。Target Customers
面向格斗游戏进阶玩家、街霸6 Juri角色粉丝以及参加线下/线上比赛的高频使用者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,999.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight43.58% / 44.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.30% / 40.48%Peak / Non PeakSales & BSR Performance