- Benchmark ASINB0F994PPC1
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordvideo smart lock, smart lock with camera, fingerprint video door lock, keyless entry door lock with camera
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥74.15estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经处在高风险价格战区。 现有数据里，市场新品盈利率只有9.09%，新品牌新品成功率也只有11.11%，而且最近新增品牌几乎全军覆没，说明不是“低预算试错”市场，而是要么靠大品牌重投，要么很难活下来。
从结构上看，市场已经明显偏向同质化和激烈竞争：新品牌只有7个，但它们推出的9个新产品里，只有1个赚钱，其余7个明确亏损；更糟的是，2026年7月新增的新产品样本几乎全是“other”，说明近期入场依旧没有改善。利润方面，真正跑出来的新品利润率集中在36.47%~41.28%，看起来不低，但这只是少数幸存者；失败样本更多，像 Blackview 的 B0GLYN9SK3、Eseesmart 的 B0FY65SY5C、Camcamp 的 B0H69MJPND 都没跑通。Camcamp 这类老品牌能做出 B0GYP7FTCX，售价120.10美元、月销100、月营收1201000、利润率38.38%；B0GSDM9624 也能做到 40.39%、月销50、月营收584500，但它们都依赖成熟品牌势能和产品升级，不是普通新卖家能低成本复制。反过来，新品牌里唯一盈利样本是 syndesmos 的 B0H2LL6K17，售价78.77美元、月销50、月营收3938.50，说明小商家若要进场，必须做强功能差异和更激进的投放，正常打法不够。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。用户预算50万CNY看起来够覆盖单个ASIN的前期打样、首批备货、运费和基础投放，但市场本身是高风险且偏价格战/重投放型，真正能把新品做成的，多半是大品牌级投入，不是普通小卖家能稳妥复制的。
证据很直接：市场里可判断盈利的产品中，盈利率只有24.00%，新品盈利率更低，只有9.09%，已经落在高风险区；同时样本里大量新品表现为不盈利，且Blackview、Camcamp、Eseesmart这类新品/新品牌案例显示，单靠一般预算很难跑通，Blackview新进2个新品都不盈利，Eseesmart新品牌1个新品也不盈利。反过来看，能赚钱的样本主要来自Camcamp这类老品牌，代表性ASIN是B0GYP7FTCX，售价120.10美元，月销100，月营收1201000，利润率38.38%；另一个能盈利的新品ASIN是B0GSDM9624，售价116.90美元，月销50，月营收584500，利润率40.39%，但它只有90条评价，说明这是靠产品功能整合+持续投放在顶着走，不是低成本轻松复制的路。你要特别注意，市场里还有接近297条评价的ARPHA ASIN B0F994PPC1，已经接近“重营销/疑似刷评”区间，说明竞争可能需要更激进的打法。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?59.09%New listing success rate (old brands):7.69%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通智能门锁（无摄像头）
- 独立门铃摄像头 + 传统机械锁组合
- 指纹门锁（无视频/无Wi‑Fi）
- 数字密码锁/键盘锁（无摄像头）
- 免打孔改装把手式智能锁（不带视频）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：虽然少数头部款能赚钱，但整体已经明显偏向高风险和价格战，且新品牌成功率只有 9.09%，新上架里大多数都在亏。 你如果是大品牌，只有在准备重投研发、广告和品牌心智时才有可能切入；如果是小商家，这个市场不适合直接进，尤其不能按“低预算复制”去赌。
Least investment in new productsMost investment in new productsNew products with Highest revenueBlackview
Recent Monthly Revenue (USD):-(-)B0H32MDZT2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$8,316.00(50pcs/month)B0GLYN9SK3 (3.6/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCamcamp
Recent Monthly Revenue (USD):$12,010.00(100pcs/month)B0GYP7FTCX (4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,845.00(50pcs/month)B0GSDM9624 (3.9/5 (90 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsEseesmart
Recent Monthly Revenue (USD):-(-)B0FY65SY5C (2.9/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 前后分体式外观更少见，和常见一体黑面板差异明显
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- 集成2K HDR摄像头、门铃、语音与HomeKit，功能组合更完整
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- 适合重视苹果生态联动和门前可视化的家庭用户
B0FK5KBF3K (4/5 (15 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 把摄像头、门铃、把手和门锁做成一体化整机，外形辨识度高
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- 支持指纹、IC卡、APP、临时密码等多种开锁方式，使用场景更广
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- 适合租客、小房东和需要快速无打孔升级前门安防的人群
B0GYP7FTCX (4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品利润结构太差，市场已经接近价格战/过度拥挤，新品牌想靠正常打法切入，成功率很低；大品牌也不是“稳赢”，只能靠更重的投入和更强的品牌/打法去硬挤。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYP7FTCXCamcamp2025-02-25Yes$120.1100pcs$12010.038.38%$4609.44
B0DGXY4VL6YHV2024-10-23Yes$163.0450pcs$8152.044.33%$3613.79
B0F5B2XFZPYHV2025-04-17Yes$143.8550pcs$7192.543.42%$3122.99B0F994PPC1ARPHA2025-07-01Yes$123.5950pcs$6179.542.35%$2617.02B0GSDM9624Camcamp2026-03-13Yes$116.950pcs$5845.040.39%$2360.8
B0H2LL6K17syndesmos2026-05-22Yes$78.7750pcs$3938.534.69%$1366.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSDM9624Camcamp2026-03-13Yes$116.950pcs$5845.040.39%$2360.8B0H2LL6K17syndesmos2026-05-22Yes$78.7750pcs$3938.534.69%$1366.27#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入过度拥挤状态，价格战风险很高。 现有数据里，新品整体只有24.00%盈利，而真正的新上架产品盈利率只有9.09%，新品牌新品更低到12.50%；与此同时，老品牌的新上架成功也只有16.67%，说明不是“谁来都能做”，而是少数品牌靠更强产品和更高投入在硬撑，整体对新人非常不友好。
对大品牌来说，这不是机会型市场，而是高投入对抗市场。 赢家主要来自老品牌和成熟打法：ARPHA 的 B0F994PPC1 以 42.4% 利润率、月销50、月营收6179.50美元跑通，但它需要约18,630.35美元的前期投入，早期总投入甚至到46,739.27美元；Camcamp 的 B0GSDM9624、YHV 的 B0DGXY4VL6/B0F5B2XFZP、以及 B0GYP7FTCX 这些成功样本都不是低预算打法，核心是“基于旧款做功能升级”，而不是纯新创意。失败样本也很清楚：Blackview 的 B0GLYN9SK3、Eseesmart 的 B0FY65SY5C、Calzibeno 的 B0FGXMRZQC/B0G1CYR3B9 都在常规外观、同质化功能上失败，说明这个赛道对“规格堆料”容忍度很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CamcampsyndesmosNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CamcampBlackviewDevoCalzibenoOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高风险价格战区。 近一年新品牌进入后几乎都没跑出来：新品牌新上架成功率只有12.5%（8个里仅1个盈利），非盈利占87.5%；最近时间段里，2025年新增新品牌8个全部失败，2026年又出现4个明确亏损、仅2个明确盈利，说明竞争不是变容易，而是越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 8 2026 0 0 0 0 0 1 1 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 1 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 1 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYHV Keyless Entry Door Lock with Camera Fingerprint Smart Door Lock with App Remote Control, Wi-Fi Connected Electronic Keypad Code Deadbolt Auto Unlock for Front Door
This listing is deemed profitablePrice (USD)$163.04Released TypeOld Release (2024-10-23)Brand is an old entry in this marketSize and Weight23.1 x 18.1 x 9.5 cm, 1338.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色机身搭配一体式摄像头与门铃模块，外观更偏视频门锁一体化方案Key Buying Motive
集成摄像头、门铃、指纹、远程APP控制与临时密码，功能组合更完整Target Customers
适合重视门口可视化看护、经常收快递/接待访客、需要远程开锁的家庭和短租房东Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,152.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight43.66% / 44.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.66% / 40.33%Peak / Non PeakSales & BSR Performance
YHV Smart Deadbolt with Camera, Fingerprint WiFi Lock for Front Door
This listing is deemed profitablePrice (USD)$143.85Released TypeOld Release (2025-04-17)Brand is an old entry in this marketSize and Weight23.1 x 18.4 x 9.3 cm, 1341.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色/深灰色一体化机身，偏通用但更显科技感, 门锁+摄像头+门铃一体化结构，整体为竖向面板配机械旋钮式死锁设计Key Buying Motive
支持指纹、App、密码、钥匙、门铃/摄像头联动，满足远程看门、临时访客管理与无钥匙进门Target Customers
适合想把门铃、视频监控和智能门锁合并为一体、同时需要远程开锁与访客可视化管理的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,192.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight42.67% / 43.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.12% / 38.87%Peak / Non PeakSales & BSR Performance
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