- Benchmark ASINB0GXZ4L7RH
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordvideo smart lock, smart lock with camera
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥114.74estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，且已经接近价格战/过度拥挤状态。 新品牌新品盈利率只有8.33%，低于10%的高风险线；最近一年新上架的多数都没转正，说明不是“可试水”的早期市场，而是需要重投入、强营销才能挤进去的硬仗。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合进入的市场。 用户预算20万人民币虽然能覆盖少数单品的前期铺货与投放，但市场里新品盈利率只有8.33%，远低于可接受水平，而且可识别盈利产品仅23.08%，说明这里已经是高风险、强竞争、接近价格战的环境，不适合把单个ASIN当成稳妥机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?54.16%New listing success rate (old brands):7.69%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 传统机械门锁升级方案：高质量锁芯、加固锁体、门闩护板、门框加固套件；比带摄像头智能锁更便宜、维护更少，适合只想提升基础防盗的人。
- 独立无线门铃摄像头 + 现有门锁保留：如果核心需求是看门口来访者与包裹，可用低价电池门铃摄像头替代整套视频智能锁，安装门槛更低、兼容性更好。
- 室内联网摄像头对准入口：用可旋转的Wi‑Fi摄像头监看玄关/门厅，价格通常低于视频智能锁，且不需要更换门锁硬件。
- 智能门磁/开门传感器 + 手机提醒：只做“门有没有被打开”的监测，成本很低、设置简单，适合优先关注出入告警而非视频核验的用户。
- 一次性临时密码门禁方案：机械密码锁盒/挂锁式钥匙盒用于短租、保洁、维修放行，成本远低于视频智能锁，管理也更直观。
- 普通指纹锁（不带摄像头）：如果主要诉求是无钥匙开门与家人共享权限，可选择更成熟的指纹/密码智能锁，通常更便宜、续航和稳定性也更好。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：已经进入价格战/高投入门槛状态，小品牌不要做，大品牌也不值得硬冲。 你给我的样本里，新品盈利率只有8.33%，整体可盈利产品占比23.08%，而且新品牌新品非盈利率高达81.82%，说明绝大多数新进入者都在亏。市场里还出现了明显的老品牌主导新上架现象，旧品牌占新产品的比例达到54.16%，不是一个适合靠“普通上新”切入的环境。
能拿来当标杆的只有少数成功款，而且这些成功并不代表容易复制。 适合大品牌参考的是 Camcamp 的 B0GSDM9624，单品月销50台、月营收$5845，利润率40.4%，上线早期总投入约$15,612，其中广告约$3,511；另一个稳定款是 B0GYP7FTCX，月销100台、月营收$12,010，利润率38.38%。但要注意，Camcamp 整体4个产品里只有2个盈利，成功率50%，其余两个新品 B0FNN8HWS9 和 B0H69MJPND 都是亏的。真正适合小品牌学习的案例只有 B0GSDM9624：90条评价、4.0分、白帽上新、前3个月平均销量66台，属于“有真实销量但不是靠刷量”的少数样本；反过来，Anweller 的 B0FPCSJCPP 只有17条评价、3.0分、无销量、直接失败，不值得学。
New products with Highest revenuehornbill
Recent Monthly Revenue (USD):-(-)B0FS15VXHPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,562.00(50pcs/month)B0GXZ4L7RH (4.9/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCamcamp
Recent Monthly Revenue (USD):$12,010.00(100pcs/month)B0GYP7FTCX (4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,845.00(50pcs/month)B0GSDM9624 (3.9/5 (90 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsAnweller
Recent Monthly Revenue (USD):-(-)B0FPCSJCPP (3/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 门锁+摄像头+门铃+把手一体，形态最少见
- |
- 功能最全，适合想一机多用的前门用户
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- 黑色大面板，产品图更像高端视频门锁，容易吸引点击
B0F994PPC1 (4/5 (297 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 内置2K摄像头+门磁+10,000mAh电池，配置差异明显
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- 圆润的死锁造型区别于常见长条门锁
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- 展示图功能堆叠清晰，适合关注高配可视门锁的用户
B0FPCSJCPP (3/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，理由很直接：新产品里真正可见的高盈利样本太少，但新品牌几乎没有稳定成功面，市场已经明显被老品牌和强势品牌占住。 对小商家来说，想不靠激进投放和强营销直接起量，成功概率很低；对大品牌来说，即使有资金，也是在一个竞争很硬、差异化要求很高的赛道里硬打。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYP7FTCXCamcamp2025-02-25Yes$120.1100pcs$12010.038.38%$4609.44
B0DGXY4VL6YHV2024-10-23Yes$163.0450pcs$8152.044.33%$3613.79
B0F5B2XFZPYHV2025-04-17Yes$143.8550pcs$7192.543.42%$3122.99B0F994PPC1ARPHA2025-07-01Yes$123.5950pcs$6179.542.35%$2617.02B0GSDM9624Camcamp2026-03-13Yes$116.950pcs$5845.040.39%$2360.8
B0H2LL6K17syndesmos2026-05-22Yes$78.7750pcs$3938.534.69%$1366.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSDM9624Camcamp2026-03-13Yes$116.950pcs$5845.040.39%$2360.8B0H2LL6K17syndesmos2026-05-22Yes$78.7750pcs$3938.534.69%$1366.27#New Product Success Rates
Listing这个市场不适合进入。 近一年新品牌新产品的盈利率只有10.00%，整体新产品盈利率也只有12.50%，而未盈利新产品高达87.50%；同时，近样本里大多数新发布都集中在2025/9到2026/7，且2026年新发布里几乎全是“其他”未转正，说明竞争在加速、价格战明显，已经进入高风险区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CamcampsyndesmosNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CamcampDevoCalzibenoBlackviewhornbillOther#Success Rate by Entry Time
Listing这个市场不该进入。 新品牌新上架的成功率只有8.33%，低于10%的高风险线；最近一年几乎所有新上架都在亏损，2025年9到12月连续出现9个新品牌新产品，全部不盈利，2026年7月又有8个新产品但仍然全是“其他/未验证盈利”，说明竞争正在加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 9 2026 0 0 0 0 0 1 1 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 1 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 1 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYHV Keyless Entry Door Lock with Camera Fingerprint Smart Door Lock with App Remote Control, Wi-Fi Connected Electronic Keypad Code Deadbolt Auto Unlock for Front Door
This listing is deemed profitablePrice (USD)$163.04Released TypeOld Release (2024-10-23)Brand is an old entry in this marketSize and Weight23.1 x 18.1 x 9.5 cm, 1338.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
整体以黑色为主，偏典型智能门锁外观，颜色无明显差异化, 带摄像头与门铃的一体式前面板，外观更接近“视频门锁”而非普通指纹锁Key Buying Motive
支持摄像头+门铃+双向语音+远程视频查看，功能整合度较高Target Customers
适合需要远程看门口、接收访客提醒、兼顾家庭安防与临时访客管理的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,152.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight43.66% / 44.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.66% / 40.33%Peak / Non PeakSales & BSR Performance
YHV Smart Deadbolt with Camera, Fingerprint WiFi Lock for Front Door
This listing is deemed profitablePrice (USD)$143.85Released TypeOld Release (2025-04-17)Brand is an old entry in this marketSize and Weight23.1 x 18.4 x 9.3 cm, 1341.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色机身搭配门铃/摄像头模块，整体偏通用智能门锁风格，颜色本身不突出, 传统死锁形态叠加摄像头与门铃模块，外观更接近成熟公模方案而非独特造型Key Buying Motive
集成门铃+摄像头+指纹+App远程控制+临时密码，功能组合更完整Target Customers
适合希望用一把锁同时解决门口监控、临时访客授权和无钥匙进门的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,192.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight42.67% / 43.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.12% / 38.87%Peak / Non PeakSales & BSR Performance
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