
结论很明确:这个市场不值得进入,属于低利润、低成功率的价格战区。 现有数据里没有任何真实的新品牌成功样本,新品牌盈利率为0%,新上架产品盈利率也为0%,而且最近入场的产品直接失败,说明不是“还有机会没抓到”,而是市场本身已经把利润压没了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:用户预算够做单个ASIN的首发,但这个市场不值得进。 现在看到的不是“低成本机会”,而是旧品牌主导、没有盈利样本、且新上架也直接失败的冷启动市场;用 50万人民币只能覆盖前几个月的进货、头程、平台和基础投放,根本不够长期的品牌、研发和认证战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经是低利润、低活跃的价格战区,而且当前样本里可见的产品几乎没有盈利空间。 对小卖家和大品牌都不友好;大品牌也只能靠更强品牌和更高投入硬挤,小卖家更不应进场。
这个市场不值得进入:新上架里可识别的盈利率是0%,总体也是0%,而且样本里两条产品都已经亏损,说明这不是机会市场,而是低利润、强竞争、几乎没有可复制成功案例的市场。 现有数据里没有看到任何<10%以外的稳定高利润带,反而是两个样本都落在失败区间;再加上新品牌可识别为0、老品牌只有YOKRWO一家,市场不是靠新品牌扩张,而是由老品牌在低价值、低差异化产品里硬撑。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FC64X1VV | YOKRWO | 2025-06-03 | No | $6.99 | -pcs | $- | 6.85% | $- |
![]() | B0GY7YDZGP | YOKRWO | 2026-04-10 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GY7YDZGP | YOKRWO | 2026-04-10 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经明显走向低利润、强竞争的价格战区。 现有样本里可识别的盈利率是0%,新产品盈利率也是0%,而且核心样本两个ASIN都不赚钱,说明不是“少数没抓到机会”,而是市场本身对新进入者非常不友好。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,当前是低利润、低成功率、明显偏饱和的价格战市场。 现有数据里,新品整体盈利率只有0.00%,最近能看到的唯一新上架产品 B0GY7YDZGP 直接失败,说明不是“还有机会”,而是“连基本盈利都很难成立”。
证据非常直白:市场里没有任何可复制的新人成功样本。 当前样本里只有 1 个新发布产品,盈利率 0.00%;品牌 YOKRWO 不是新入场品牌,2 个产品全是亏损,成功率 0.00%,其中 B0FC64X1VV(6.99 USD)和 B0GY7YDZGP 都是低差异、强竞争、低毛利失败样本。产品失败原因高度一致:缺乏独特性、市场太小或竞争极端、毛利本来就低。时间趋势也没有改善信号:近几年新增发布几乎为零,2026 年只看到 1 个新发布且失败,说明不是增长机会,而是市场已冷却、且竞争把利润压没了。按你的规则,这种环境下既不适合大品牌也不适合小商家;没有任何证据表明需要投入大量研发、品牌或认证就能稳定做成。
结论:不要推进。 大品牌:没有看到可作为标杆的成功新品,也没有利润空间支撑重投入;小商家:没有“真实小商家成功案例”,更没有 <300 reviews/year 的可复制胜利样本。建议直接放弃这个类目,转去找利润率明显高于15%、且近期有真实新品牌成功的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |