- Benchmark ASINB0GXZ4L7RH
- MarketplaceUS
- Category ID511306
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥114.74estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已明显走向过度拥挤和价格/投入对冲区：新品牌样本里盈利率是0%，新上架产品盈利率也是0%，没有任何可验证的健康新品牌成功案例。对大品牌和小商家都不是好窗口；如果硬进，小商家还会被迫依赖激进投放或高压营销。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算500,000 CNY看似够启动单个ASIN，但当前样本里新品牌新发产品盈利率是0%，市场整体可盈利产品比例也是0%，而且已出现明显的“新品牌新品全部不赚钱”信号，说明这里不是正常竞争，而是高风险的价格/投入对冲区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 独立式机械密码锁/电子密码锁（不带摄像头）
- 普通无摄像头智能死锁（仅蓝牙或本地开锁）
- 可视门铃 + 现有门锁组合方案（分开购买，按需升级）
- 门磁/人体传感器 + 室内摄像头的低成本安防组合
- 钥匙管家/密码钥匙盒（适合临时访客共享，不用换门锁）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架盈利率是0%，已知样本里两个新品牌上新都没跑通，而且唯一能拿来做参考的 Hornbill 也没有可复制的成功样本，说明当前不是“低门槛可赚钱”的市场，而是高投入、低回报的硬仗。
Least investment in new productsMost investment in new productsNew products with Highest revenuehornbill
Recent Monthly Revenue (USD):-(-)B0FS15VXHPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,562.00(50pcs/month)B0GXZ4L7RH (4.9/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GXZ4L7RH (4.9/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FS15VXHPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：当前样本里新品牌 100% 都失败，且利润已经被价格战和同质化压到只剩少数例外。 hornbill 作为新进入品牌，两个新上市产品 B0GXZ4L7RH 和 B0FS15VXHP 全部不盈利；其中 B0GXZ4L7RH 虽然有 4.9 分、41 条评论、月销约 50 台、月收入约 9,562 美元，但 44.62% 的表面利润仍被判定为不赚钱，说明高客单价并没有带来可复制的安全利润，B0FS15VXHP 更是几乎没有可验证销售。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GXZ4L7RHhornbill2026-04-20No$191.2450pcs$9562.044.62%$4266.57B0FS15VXHPhornbill2025-09-22No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GXZ4L7RHhornbill2026-04-20No$191.2450pcs$9562.044.62%$4266.57B0FS15VXHPhornbill2025-09-22No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新产品整体盈利率是0%，新品牌新上架产品也全部是0%盈利，说明这里不是“可试错”的市场，而是典型的高竞争、低容错市场。更关键的是，代表性新品牌 hornbill 的两款新品全部亏损，连一个可验证的健康新品牌样本都没有。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
hornbill#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于高风险且明显走弱的市场。 近期新增品牌几乎没有形成有效盈利，反而全部新进入样本都落在亏损里；对新品牌和小商家来说，这不是机会窗口，而是价格竞争和推广成本一起压上来的危险区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases