- Benchmark ASINB0GYF5GYC6
- MarketplaceUS
- Category ID10111036011
- Analyzed Products
- Keywordgame controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥22.79estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前只有1个新品牌 CozyNius 进入且成功，但样本太小，不能当成普遍机会；真正的竞争结构是老品牌 MOVONE 依靠低价和成熟公模稳住销量，而同质化新款直接失败，说明这是一个靠差异化才能活、靠复制很难赢的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得现在进入。 500000 CNY 只能覆盖少数单品的前期铺货与投放，但市场里赚钱的样本极少，而且新品牌想进来基本要靠更高投入和差异化功能，不是小预算能稳稳吃下的盘子。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/翻新的官方原装PS4手柄：通常比新款第三方手柄更稳，兼容性和上手门槛更低，且二手市场价格往往接近或低于这类新品牌手柄。
- 有线基础款PC/PS4兼容手柄：省去无线配对、充电和兼容性调试，价格一般更低，适合只想稳定玩游戏的用户。
- 官方DualShock 4二手/翻新替代：虽然不是新品，但用户最容易接受，触控板、体感、震动等功能成熟，购买决策风险更小。
- 入门级第三方有线手柄：取消RGB、背键、陀螺仪等溢价功能后，价格更低，也更容易在亚马逊或本地渠道买到。
- 手机/平板云游戏+蓝牙基础手柄组合：如果用户只是偶尔玩主机/PC同类游戏，这种方案往往比专门买一只高功能手柄更灵活，整体成本也可能更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：现在是高竞争、低容错的市场，但还没有达到你给出的“30~100+新品牌”那种典型超饱和；不过已出现明显价格压缩和“靠差异化功能才能赚钱”的信号，小品牌如果没有独特功能和足够预算，很难跑通。
证据很直接：当前样本里可识别利润的产品中，盈利率是66.67%，但新上架产品的盈利率是100%，这不是普遍机会，而是因为样本里只看到一个新品牌案例；真正能复制的路径并不便宜。新品牌 CozyNius 的成功 ASIN B0GYF5GYC6，售价37.99美元，月销100，月营收3799美元，利润率30.6%，但早期投入高达6527.92美元，其中广告就要1689.42美元；它能赢，靠的是霍尔摇杆、可编程背键、Turbo、六轴陀螺仪、RGB灯效、USB-C这一整套明显差异化，而不是普通公模。相反，老品牌 MOVONE 的成功款 B09772FZTX 虽然也赚钱，利润率26.68%，月销2000，月营收3936000，但它依赖的是低价+老链接/老款基础款；同品牌另一款 B0DR929MDT 因为“功能重叠、缺乏独特性”直接失败，这说明市场对同质化产品非常不友好。时间趋势上，2022到2026只有零散新品，近月几乎没有持续扩张，说明不是增长型红海爆发，而是成熟存量市场里的局部赢面。
给你的两个标杆很清楚：大品牌该学 MOVONE 的 B09772FZTX，复制点是低价、通用兼容、成熟公模、稳定走量，但它需要老品牌资源和价格能力；小品牌唯一能学的是 CozyNius 的 B0GYF5GYC6，复制点是高辨识度外观+明确功能增量，但这条路需要至少接近它的单品启动投入，且还要额外预留你当前预算之外的研发、品牌和认证成本。如果你是小商家，只有在能做出明显差异化并接受高投放门槛时才可能进场；如果只能做普通PS4兼容手柄，这个市场不要进。
Most investment in new productsNew products with Highest revenueLeast investment in new productsCozyNius
Recent Monthly Revenue (USD):$3,799.00(100pcs/month)B0GYF5GYC6 (3.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMOVONE
Recent Monthly Revenue (USD):$39,360.00(2000pcs/month)B09772FZTX (4.2/5 (4008 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑白双配色加RGB灯环/灯翼，外观辨识度高
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- 背键、连发、霍尔摇杆等功能更丰富，和常规手柄差异大
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- 更适合追求高功能和灯效氛围的玩家，图像更容易吸引点击
B0GYF5GYC6 (3.8/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 经典PS4手柄造型，属于主流通用外观
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- 黑色单色款，和其他产品相比更稳重也更容易被认出
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- 低价入门定位，适合预算型玩家，商品图更容易促进购买
B09772FZTX (4.2/5 (4008 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里可见的新品牌只有 1 个，且它靠的是明显差异化功能与设计，而不是低成本复制；同时旧品牌 MOVONE 仍占住高销量位置，说明竞争壁垒并不低。 更重要的是，当前可见样本里 66.67% 产品可判定为盈利，但新品牌只有 1 个且 100% 盈利，这种“表面好看、样本太小”的结构，不足以证明这是一个适合小品牌广泛切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09772FZTXMOVONE2021-06-15Yes$19.682000pcs$39360.026.68%$10501.25B0GYF5GYC6CozyNius2026-04-01Yes$37.99100pcs$3799.030.57%$1161.36Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYF5GYC6CozyNius2026-04-01Yes$37.99100pcs$3799.030.57%$1161.36#New Product Success Rates
Listing这不是一个适合进入的市场：表面上有盈利样本，但实际是高门槛、强差异化、对新手不友好的品类。 目前只看到2个可判定样本，盈利率66.67%，新发布产品盈利率100%，但样本太小，不能据此判断为低风险；相反，成功几乎被少数老品牌和少数新品牌样本主导，说明进入后很容易被强势产品挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CozyNiusNo data available#Success Rate by Entry Time
Listing结论很明确：这个市场目前可进入，但只适合有明确差异化能力的品牌，不适合硬拼低价。 现在没有出现你定义的“新品牌大规模涌入”信号，反而是最近几乎只有 CozyNius 这一家新品牌拿到可验证的成功，说明市场不是开放型红海，但也不是轻松市场；真正能跑出来的是做出功能和外观差异的产品，而不是普通同质款。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 1 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 1 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMOVONE Wireless Controller Dual Vibration Game Joystick Controller for Ps4 Controller/Slim/Pro,Compatible with PS4 Console (black)
This listing is deemed profitablePrice (USD)$19.68Released TypeOld Release (2021-06-15)Brand is an old entry in this marketSize and Weight16.3 x 11.3 x 6.7 cm, 249.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑白经典配色，外观偏通用款，没有明显差异化配色, 整体为PS4手柄通用外形，属于成熟公模设计Key Buying Motive
兼容PS4/PS4 Pro/Slim，并支持USB有线连接PC，入门价位覆盖多平台需求Target Customers
面向预算有限、希望以更低价格购买PS4兼容手柄的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$39,360.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.18% / 26.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.00% / 20.50%Peak / Non PeakSales & BSR Performance
CozyNiusB0GYF5GYC6 (3.8/5 (13 Reviews))CozyNius 2 Pack Light-up Wireless Controller for Ps4/Slim/Pro/PC,Remote Control with Programmable and Turbo,RGB Light,Hall Effect Joystick,Vibration,6-Axis Gyro,1000mAh Battery,USB-C Port- Black+Whitek
This listing is deemed profitablePrice (USD)$37.99Released TypeNew Release (2026-04-01)Brand is a new entry in this marketSize and Weight16.8 x 11.4 x 11.3 cm, 540.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
黑白双配色，带RGB灯环与灯翼，视觉识别度高, 带背键、RGB灯效和灯翼装饰的手柄外观，明显区别于传统PS4手柄Key Buying Motive
霍尔摇杆、可编程背键、Turbo、六轴陀螺仪、RGB灯效、USB-C充电等功能组合Target Customers
更偏向追求高功能性和灯效氛围感的PS4/PC玩家，尤其是想要背键和连发功能的动作/射击用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,799.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.80% / 30.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.86% / 23.63%Peak / Non PeakSales & BSR Performance