- Benchmark ASINB0GCMFJXND
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordswitch 2 carrying case, switch 2 case, switch 2 travel case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.19estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论明确：已进入明显价格战，且新品牌几乎没有可复制的成功路径。 用户预算50万人民币表面上够覆盖少数单品起步成本，但真正能跑通的利润主要集中在老品牌和强品牌手里，小商家如果没有明显差异化、品牌背书或特殊渠道优势，基本会被压在低利润区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing市场不值得进入，且已明显偏向价格战。 你的预算 50万人民币只能覆盖少数入场样本里的一部分起步成本，但市场里大多数新品利润率都很薄，真正能赚钱的案例主要靠老品牌、强品牌力或明显差异化，不是小商家轻松复制的赛道。
从数据看，OIVO 作为新入场品牌，7个样本里 0 个盈利，1个样本的利润率只有 1.17%，另两个分别是 -5.71% 和 -2.32%，说明新品牌一进来就被压到几乎没空间；chfine 更差，单个新品利润率 1.17%，而且只有 2 个评论，根本不能当作稳定成功案例。反过来，Belkin 这种老品牌在 3 个可识别样本里 3 个盈利，利润率分别 29.03% / 26.18% / 30.4%，月收入合计 1311.05万，证明这个市场的赚钱能力集中在大品牌手里。唯一看起来像“小商家成功”的 Auarte 也有 875 评论，已经不属于你要求的真实小商家成功阈值；它的月收入只有 12.29万，说明即使做出差异化，也只是小体量试水，不是低成本稳胜。
结论很直接：不建议你进入。 如果你是大品牌，应该对标 Belkin，重点看 B0FBQBY7P7 / B0FBQ4XDV1 / B0FBQ68SSR 这类高利润、强品牌产品；如果你是小商家，市场里几乎没有真正合格的低评论成功样本可抄，chfine 这种 2 评论样本不能算成功，Auarte 又不符合“小商家”定义。当前最关键的信号不是机会，而是新品牌低盈利、旧品牌吃利润、市场已经在向高竞争和低空间演变。
Early sourcing + logistics + marketing budget (USD)$4,393.32 - $14,895.23Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.55%New listing success rate (old brands):55.88%New listing success rate (new brands):0.00%Which old brands have these successful new listings?...Alternatives- 通用硬壳收纳包（不带肩带/配件套装的基础款）：通常价格更低、重量更轻，适合只需要防刮和便携的用户。
- 旧款 Nintendo Switch / Switch OLED 原装或第三方收纳包：如果用户本来就有旧机型的包，先继续复用，成本最低、获取也最容易。
- 中性数码收纳包/电子产品整理包：用于放主机、充电线、卡带和小配件，价格往往比专门的 Switch 2 套装更便宜，也更通用。
- 便携硬壳眼镜盒/相机小包改用方案：尺寸合适时可临时收纳主机或配件，作为低成本过渡方案，购买门槛低。
- EVA 泡棉收纳盒或通用电子防震盒：通常比品牌联名款便宜，防震效果足够，适合预算敏感型用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区，且对新品牌极不友好。 目前可见的市场里，整体盈利产品占比只有48.91%，新发布产品盈利率只有42.22%；更关键的是，新品牌新发布产品的盈利率为0%，而新品牌新发布非盈利率达到100%，说明新品牌几乎没有跑通样板。
Most investment in new productsLeast investment in new productsNew products with Highest revenueOIVO
Recent Monthly Revenue (USD):-(-)B0FLY63WS1 (4.8/5 (7184 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLY68N72 (4.8/5 (7158 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLY4DNH5 (4.8/5 (7195 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBelkin
Recent Monthly Revenue (USD):$86,490.00(3000pcs/month)B0FBQBY7P7 (4.7/5 (692 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$29,700.00(1000pcs/month)B0FBQ4XDV1 (4.7/5 (692 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,915.00(500pcs/month)B0FBQ68SSR (4.7/5 (692 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productschfine
Recent Monthly Revenue (USD):-(-)B0GKFQW21Y (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 卡比吸入主题，粉色外观非常醒目
- |
- 强IP联名，辨识度高，容易吸引点击
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- 带内置支架，兼顾收纳和桌面模式
B0FR9ZM971 (4.7/5 (1153 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色外观，和常见深色收纳盒差异大
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- 支持收纳内直接充电，功能很突出
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- 还能放适配器和手柄，实用性强
B0FXKFZZW3 (4.6/5 (875 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进，核心原因是已经进入明显的价格战区，且新品牌成功率不足一半。 虽然不是那种30个以上新品牌同时涌入的极端过热状态，但新产品里真正赚钱的只有42.22%，且接近一半的新货已经亏损或几乎不赚钱；更关键的是，能稳定赚钱的几乎都不是小品牌，而是PowerA、daydayup、SUPCASE、tomtoc、Belkin这类老牌/强品牌。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FBQBY7P7Belkin2025-06-04Yes$28.833000pcs$86490.029.03%$25108.05
B0DT48LYLPtomtoc2025-01-15Yes$35.481000pcs$35480.033.55%$11903.54
B0F49DHSHJOrzly2025-04-29Yes$23.982000pcs$47960.024.73%$11860.51
B0DRX5SZQZdaydayup2025-01-10Yes$27.561000pcs$27560.028.28%$7793.97B0FBQ4XDV1Belkin2025-06-04Yes$29.71000pcs$29700.026.18%$7775.46
B0F69R7LLRPowerA2025-04-27Yes$18.022000pcs$36040.019.72%$7107.09
B0DRJQKFRXivoler2024-12-26Yes$17.512000pcs$35020.016.01%$5606.71B0FBQ68SSRBelkin2025-06-04Yes$29.83500pcs$14915.030.4%$4534.16
B0F1CPDLTXSUPCASE2025-03-13Yes$31.78300pcs$9534.036.41%$3471.33
B0GP65XK32PowerA2026-03-15Yes$24.99500pcs$12495.023.46%$2931.33
B0FNMSCDZKYounik2025-05-09Yes$26.9400pcs$10760.025.87%$2783.62
B0F5WHJBBPAuarte2025-05-19Yes$24.8500pcs$12400.019.5%$2418.0
B0DT47V9K7tomtoc2025-01-15Yes$35.49200pcs$7098.034.05%$2416.87
B0GGRKVPFMSUPCASE2026-01-14Yes$31.56200pcs$6312.037.22%$2349.33B0FR9ZM971PowerA2025-12-20Yes$24.99300pcs$7497.023.85%$1788.04
B0F1Y9TBF4tomtoc2025-03-19Yes$36.0100pcs$3600.034.25%$1233.01
B0F1YBGJRCtomtoc2025-03-19Yes$35.99100pcs$3599.034.08%$1226.54
B0F1Y5K56Vtomtoc2025-03-19Yes$36.0100pcs$3600.033.97%$1222.92
B0FR9MHY3PPowerA2026-01-15Yes$24.99200pcs$4998.019.32%$965.62
B0FN2Z514KinnoAura2025-08-20Yes$31.99100pcs$3199.029.7%$950.11Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GP65XK32PowerA2026-03-15Yes$24.99500pcs$12495.023.46%$2931.33B0GGRKVPFMSUPCASE2026-01-14Yes$31.56200pcs$6312.037.22%$2349.33B0FR9ZM971PowerA2025-12-20Yes$24.99300pcs$7497.023.85%$1788.04B0FR9MHY3PPowerA2026-01-15Yes$24.99200pcs$4998.019.32%$965.62B0FN2Z514KinnoAura2025-08-20Yes$31.99100pcs$3199.029.7%$950.11
B0FR9TNMCTPowerA2025-09-22Yes$19.97200pcs$3994.020.4%$814.78
B0FQTW9B8Ydaydayup2025-09-12Yes$38.9650pcs$1948.035.81%$697.58
B0FQTYJR77daydayup2025-11-11Yes$38.9950pcs$1949.534.05%$663.81
B0FNMTJ6WQYounik2025-09-24Yes$25.99100pcs$2599.025.1%$652.35
B0G4GX2BB5daydayup2025-11-29Yes$37.4850pcs$1874.034.76%$651.41
B0G248JXH3daydayup2025-11-13Yes$37.0850pcs$1854.033.08%$613.31
B0FN38C44QinnoAura2025-08-20Yes$31.9950pcs$1599.527.89%$446.11
B0FN2Z7L2ZinnoAura2025-08-20Yes$29.9950pcs$1499.527.16%$407.27
B0FNMTYXRZYounik2025-11-02Yes$26.5750pcs$1328.523.26%$309.01
B0GP6BRZSBPowerA2026-03-03Yes$24.9950pcs$1249.523.99%$299.76
B0FQN21ZZ2COOWPS2025-10-31Yes$37.1950pcs$1859.516.04%$298.27B0FXKFZZW3Auarte2025-10-28Yes$24.5850pcs$1229.018.99%$233.39
B0FQ5R8WTGYounik2025-11-11Yes$21.9950pcs$1099.520.6%$226.5
B0FQCLW4HBPowerA2025-09-22Yes$16.4850pcs$824.016.76%$138.11#New Product Success Rates
Listing这个市场不适合进入。 新品成功率只有40.00%，但新品牌新品成功率是0.00%（11个全失败），说明真正的新进入者几乎没有立足空间；同时，盈利产品几乎都来自老品牌，市场是由成熟品牌主导的高门槛竞争场，不是适合小品牌切入的机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PowerAYounikinnoAuradaydayupOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AuarteOIVOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向拥挤和价格战。 近一年新上架里，2025年有15个新单品赚钱、20个亏钱，2026年截至目前只有4个赚钱、6个亏钱；新品牌样本里 11 个新上架全部不赚钱，成功率是 0%，这不是可复制的新人机会，而是更高门槛的存量厮杀。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 3 8 4 0 18 2026 0 0 0 1 2 1 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 1 0 3 0 0 7 2025/9 0 0 0 1 2 1 0 2 2025/10 0 0 0 2 0 0 0 6 2025/11 0 0 0 0 2 3 0 1 2025/12 0 0 0 0 1 0 0 2 2026/1 0 0 0 1 0 1 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 2 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Orzly Case Compatible with Switch 2 – Protective Travel Carry Case with Screen Padding, Game Card & microSD Slots, Zipped & Open Pockets for Accessories – 7.9" Gift Boxed
This listing is deemed profitablePrice (USD)$29.16Released TypeOld Release (2025-06-22)Brand is an old entry in this marketSize and Weight30.4 x 15.9 x 6.8 cm, 358.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典黑色硬壳旅行收纳设计，偏通用型而非强视觉差异Key Buying Motive
依托 Orzly 既有高知名度与10万+评价资产，转化信任成本低；同时提供屏幕保护垫、卡槽与多口袋收纳，满足旅行收纳的基础刚需Target Customers
已有 Switch 2、注重品牌口碑和礼品感包装的轻度旅行玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,458.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.31% / 27.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.14% / 18.13%Peak / Non PeakSales & BSR Performance
Orzly Case Compatible with Nintendo Switch 2 – Protective Travel Carry Case with Screen Padding, Game Card & microSD Slots, Zipped & Open Pockets for Accessories – 7.9" Gift Boxed
This listing is deemed profitablePrice (USD)$34.25Released TypeOld Release (2025-06-22)Brand is an old entry in this marketSize and Weight31.9 x 20.7 x 7.1 cm, 350.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
Orzly自有配色体系更强，强调多颜色可选与礼品化外观, 7.9英寸Switch 2专用定制内胆，整体偏精致礼盒感的成熟款式Key Buying Motive
兼容Switch 2并提供屏幕缓冲、游戏卡与microSD收纳、拉链/开放式双口袋，功能完整且偏成熟品牌方案Target Customers
更偏向重视品牌背书、送礼体面和长期稳定做工的Switch 2主机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,712.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.46% / 26.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.32% / 15.75%Peak / Non PeakSales & BSR Performance
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