- Benchmark ASINB0GYNZLWYQ
- MarketplaceUS
- Category ID511306
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.39estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入。 眼下只有 1 个新品牌 Nyboer 跑出结果，不能证明这是一个宽松、可复制的机会；它更像是靠单品功能差异和较高投入跑出来的点状成功，不是适合低成本试错的赛道。
证据很明确：唯一可见的新品牌 Nyboer 的 B0GYNZLWYQ，售价 53.98 美元，月销 500，月收入 26,990 美元，利润率 30.85%，早期就要约 52,423 美元投入；这说明不是低毛利价格战市场，但也说明想赢必须上强功能差异和足够资金。 这个产品靠的是“无需 APP/Wi‑Fi、一次性临时密码、20 组密码、自动上锁、一键锁门、易安装”这类明确卖点，属于功能拉开差距的打法，而不是靠低价硬冲。市场里没有旧品牌可当小卖家模板，也没有看到 200-300+ 评论的“假评论型”压制样本，暂时不需要你去跟这种 predatory competitor 正面硬碰；但由于样本只有 1 个，成功率 100% 没有统计意义，不能据此判断市场宽松。用户 50 万人民币预算可以覆盖单个类似 ASIN 的启动成本，但只够做一条较重打法，不够证明能长期复制盈利。
- 大品牌可以做，但前提是重投入、做功能升级或渠道优势；可参考品牌 Nyboer 和 ASIN B0GYNZLWYQ。
- 小卖家目前没有真实成功样本可抄，暂时不适合低预算进入。
- 市场没有明显价格战信号，但样本太少，不能把它当成安全机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是适合进入的市场。 目前看到的是一个高度依赖单品功能差异化、但仍未能证明有足够广泛新手空间的盘子；就现有数据，用户 50万 CNY 只能覆盖一部分入场成本，不能把它当成稳妥的长期生意来做。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 免打孔门禁方案：带密码键盘的门把手锁/拉手锁，但选择更低价的基础款，通常能以更低门槛实现无钥匙开门，适合租房或临时使用场景。
- 独立式密码门锁贴片/改装把手：在不更换整套锁体的前提下，用更简单的密码输入装置替代，安装和维护更省事，价格也往往更低。
- 机械密码锁扣/密码挂锁式门闩：如果只是想解决短期或低频的门禁控制，可以用机械密码类替代品，免电池、免APP、故障点更少。
- 传统钥匙锁芯升级而非整锁替换：只更换高安全锁芯或配钥匙管理方案，成本通常低于整套电子门锁，且更容易购买和安装。
- 智能家居入门级蓝牙门锁：若用户真正需要的是临时授权/记录开门，而不是高频使用的完整智能系统，可选更便宜的蓝牙基础款作为折中替代。
- 门闩 + 门挡/门链组合：对预算极敏感、只需简单物理防护的用户，这类方案最容易获取、安装最简单，能替代部分‘安全感’需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论：这个市场目前不适合进入，至少不是“低成本小卖家”能舒服切入的市场。 现有证据显示，能跑出来的样本只有 1 个新品牌 Nyboer，且其单品 B0GYNZLWYQ 早期投入约 5.24 万美元、月销 500、月利润约 8326 美元、利润率 30.9%，说明要想做出结果，必须有较强的资金和执行力；但当前我们只看到这一条成功样本，不能证明这是容易复制的机会。
大品牌入口：可以做，但要按“重投入+强执行”来算，不是轻资产机会。 Nyboer 这条成功 ASIN B0GYNZLWYQ 定价 53.98 美元，评分 4.6，36 条评论，月销 500，前 3 个月均销 400；它的利润率 30.9%，且早期投入 5.24 万美元，其中广告就占 1.25 万美元，说明这个赛道对产品、投放和转化要求都很高。你 50 万人民币预算大约能覆盖这种级别单品的启动成本，但只够“试一个较重的打法”，并不意味着能轻松复制；复制对象应优先参考 Nyboer 的同类方案：高客单、键盘门锁/智能门锁、简化安装、无 App/Wi‑Fi、自动锁、一次性密码这类明确卖点。
小卖家入口：目前没有看到真正适合小卖家的成功样本。 这次样本里没有 12 个月内评论 <300 的“真实小品牌成功案例”，所以不能拿旧品牌当小卖家模板；同时，当前唯一可见的新品牌成功样本评论数 36，虽然不高，但它的投入和销售规模已经显示出明显的资金驱动特征，而不是低预算自然起量。换句话说，这个市场现在更像是“需要较高投入去换结果”的赛道，不是靠小预算、低投放就能稳定赢的市场；如果后续你要进，应该直接盯 Nyboer 这种成功型号，而不是期待低成本捡漏。
Most investment in new productsNew products with Highest revenueLeast investment in new productsNyboer
Recent Monthly Revenue (USD):$26,990.00(500pcs/month)B0GYNZLWYQ (4.6/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYNZLWYQ (4.6/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，原因很直接：目前只看到1个可识别样本，但它已经出现了30.9%的利润率，说明不是低利润死卷市场；真正的问题在于样本太少，无法证明有稳定、可复制的机会，反而更像是被单一产品短期跑出来的结果。对你来说，500,000 CNY 预算足够做单个ASIN的早期入场，但不足以证明能在这个类目里长期打赢。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYNZLWYQNyboer2026-06-09Yes$53.98500pcs$26990.030.85%$8326.42Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYNZLWYQNyboer2026-06-09Yes$53.98500pcs$26990.030.85%$8326.42#New Product Success Rates
Listing这个市场目前不值得进入：样本里只有 1 个可识别的新产品就已把盈利全包走，但这只是单点样本，不能证明市场宽松，反而说明真正能赚到钱的机会非常集中。 用户预算 50万CNY 对单个SKU来说，足以覆盖像 B0GYNZLWYQ 这种级别的早期投入（约 52,423.22 美元），但这类成功更像是靠功能差异和较强前期投入换来的，不是低成本小卖家的轻松机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NyboerNo data available#Success Rate by Entry Time
Listing这个市场可以进入，但不是低门槛市场；当前更像是“靠功能差异化获胜”的细分机会，不是靠低价硬冲的价格战市场。对大品牌来说可做，对小品牌也可做，但前提是必须做出明确功能差异；如果只做同质化产品，就会被快速挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 1 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 1 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKeypad Door Lock with Handle,Nyboer Keyless Entry Digital Code for Front Door|Smart Electronic Knob,No APP or Wi-Fi,Auto Lock&Passage Mode,One-Touch Lock,One-Time Codes,Easy Installation,Matte Black
This listing is deemed profitablePrice (USD)$53.98Released TypeNew Release (2026-06-09)Brand is a new entry in this marketSize and Weight22.3 x 20.4 x 9.6 cm, 1302.00gProfitable Factors
Distinct functions and featuresDesign & Appearance
磨砂黑外观，整体偏简洁商务风, 带把手的一体式数字门锁造型，面板与把手融合度高Key Buying Motive
无需APP和Wi‑Fi，直接在键盘上完成全部设置；支持一次性临时密码、20组密码、自动上锁和一键锁门Target Customers
适合租房、公寓、办公室、车库和需要临时访客权限管理的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,990.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.70% / 30.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.92% / 19.07%Peak / Non PeakSales & BSR Performance