- Benchmark ASINB0FWM95JLM
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordsurge protector wall outlet, usb outlet extender, multi outlet wall tap
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.21estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经偏向老品牌主导的高竞争区，新品牌可复制成功太少。 现有数据里，新品牌只有 On-Q 这一家，且它的成功样本只有 1 个；整体新发布产品里只有 14.29% 盈利，83.33% 不赚钱，说明不是可稳定复制的机会，而是少数差异化案例偶发跑出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合现在进入。 以当前样本看，利润并不差，但新品牌新上架成功率太低，且新入场几乎被老品牌和高强度竞争压住；对小商家来说，这不是可复制的机会，对大品牌来说也不是值得硬闯的市场。
证据很直接：可识别盈利产品占 61.54%，看起来不错，但新上架产品里只有 14.29% 盈利，而且新品牌新上架盈利率 100% 只来自 On-Q 这一条样本，样本太少，不能当成稳定机会。更关键的是，失败样本里 QINLIANF 的新上架 B0GWD6N7J9 和 B0GWCY3G11 都没跑出来，说明这个细分里“老品牌做新款”也不是稳赢；市场里真正赚钱的，是像 QINLIANF B08R6T1M9T（月销约 2000、月营收约 387.8万、毛利约 30.24%）和 B08Z9X2N7Y（月销约 2000、月营收约 301.8万、毛利约 23.79%）这种老牌强势单品，但它们都属于老品牌高资源打法，不是小商家可直接照搬的模板。唯一明确可复制的“新品牌成功样本”是 On-Q B0FWM95JLM，售价约 2868，月销约 100，月营收约 28.68万，毛利约 30.93%，但它是围绕机柜/墙内安装场景做的明显差异化，且依赖已有品牌场景，不是低成本普适打法。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?85.71%New listing success rate (old brands):0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 不带USB的普通防浪涌插线板/排插：如果用户只是要扩展AC插孔，标准排插通常更便宜、选择更多，也更容易在本地买到；USB充电可另配独立充电头。
- 带独立USB充电器的普通墙插扩展方案：用一个基础的插座扩展器或小型排插，再配一个手机充电器/多口充电头，往往比一体式USB墙面扩展更灵活，坏了也更容易单独替换。
- 可旋转插头/超薄插头的基础插座转换器：对于被大插头挡住、空间紧张的场景，纯机械型转换器通常比带浪涌保护和USB的高集成产品更便宜、更轻便。
- 可替换面板式USB墙充模块：如果目标是长期固定在某个位置，直接更换为带USB的墙面插座模块往往更整洁，不需要额外占位，且适合装修或局部改造场景。
- 桌面下/墙边的固定式小型PDU或机柜电源分配器：在家庭办公室、弱电箱或网络柜场景里，用户有时会改用更基础的电源分配组件，避免购买家用多功能墙面扩展器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：表面上有高利润样本，但新品牌成功率极低，而且老品牌正在持续用高利润新款收割流量，市场已经明显偏向价格与资源战。 对小商家来说，真正可复制的成功案例几乎没有；对大品牌来说，虽然有钱能打，但也只是去挤一个已经被老品牌占位的战场，不是好机会。
证据很清楚：整个样本里可判断盈利的产品中，盈利率是61.54%，但新上架产品的盈利率只有14.29%，这已经非常弱；更关键的是，新品牌新上架盈利率为100%，但样本里只有 On-Q 这一家新品牌，代表性太弱，不能说明小品牌普遍可复制。反而老品牌里 QINLIANF 表现很强，10个样本产品里有7个盈利，品牌盈利率77.78%，月收入约1262.19万日元/折合12,621,900（原始数据）和6600件/月；但它的新上架产品却是2个直接亏损，1个无法判断，说明老品牌靠的是存量品牌力，不是新手也能照搬的打法。最重要的负面信号是：QINLIANF 的两款新产品 B0GWD6N7J9、B0GWCY3G11 都在 26.49–26.83 美元价位，评分 4.7 但已经失败，单看“高评分+高售价”并不能保证新款成功，反而说明这个细分里竞争已经很硬。On-Q 的成功款 B0FWM95JLM 只有 19 个评论，月销 100、月收入 2868 美元、利润率 30.9%，早期投入 4202.76 美元，其中广告就占 1064.56 美元；它可以作为大品牌/资源型新进入案例，但不能当作小商家轻松复制的模板，因为它的新品牌身份下能跑出来，更多像是“低样本成功”。
如果要做对照，能学的是：大品牌可参考 On-Q 的 B0FWM95JLM，走 单一功能、白帽推广、30.9%利润率、4202.76美元早期投入 这种打法；小商家唯一能看的不是老品牌，而是这类真正低评论的新品，但当前样本里并没有足够多的 <300 评论、且稳定盈利的新品牌案例，说明小商家进入需要非常强的差异化、并且预算 500000 CNY 也未必能解决品牌和长期投放问题。结论很明确：不要进这个市场；对大品牌是高投入低确定性，对小商家更是高风险，当前不是可入场的好机会。
Most investment in new productsLeast investment in new productsNew products with Highest revenueOn-Q
Recent Monthly Revenue (USD):$2,868.00(100pcs/month)B0FWM95JLM (4.6/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsQINLIANF
Recent Monthly Revenue (USD):$38,780.00(2000pcs/month)B08R6T1M9T (4.7/5 (118541 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$30,180.00(2000pcs/month)B08Z9X2N7Y (4.7/5 (118541 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,230.00(1000pcs/month)B0F3XJ4Q3C (4.7/5 (116794 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅灰白机身，偏家装/机柜隐蔽安装风格
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- 长条内嵌式形态，和常见三面墙插差异大
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- 6插孔+USB-A/USB-C，且带旋转插孔，功能组合很少见
B0FWM95JLM (4.6/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色紧凑侧向旋转设计，外观和普通插排不同
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- 适合家具背后/狭窄空间，使用场景明确
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- 6口扩展带旋转插孔，形态辨识度高
B0DN9YTNNG (4.4/5 (41 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合现在进入。 这不是高利润机会，而是一个明显的低利润、强竞争、老品牌主导的市场；小商家想靠常规打法进去，胜率很低。市场里真正能跑出来的新品，基本都靠老品牌的品牌力或更强的差异化功能，不是靠低成本复制。
数据上看，市场已经接近价格战区。 全市场可识别利润样本里，盈利产品占 61.54%，但利润结构并不健康：10%~20% 只有 5 个、20%~30% 只有 6 个、30%~40% 只有 5 个，40%以上为 0；而新品里只有 14.29% 达到盈利，且只有 1 个新品 落在 30%~40% 区间，其余 85.71% 都只是未确认或暂不可判定。具体到非盈利新品，Unidapt 的 B0FWMDDRRB、QINLIANF 的 B0GWD6N7J9 / B0GWCY3G11、Lvetek 的 B0GX5BMC4R 都说明新品进入后并不容易赚钱。再看成功样本，唯一明显跑通的新品牌是 On-Q 的 B0FWM95JLM：售价约 28.68 美元，月销 100 件，月营收约 2868 美元，毛利约 30.93%；它成功的原因不是低价，而是“机柜/墙内整洁供电”这种细分场景差异化，带有明显的功能创新和老品重做属性。反过来，失败样本里像 B0D464D6QR（GE） 只有 2.84% 利润率，已经是典型低毛利挤压。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08R6T1M9TQINLIANF2020-12-23Yes$19.392000pcs$38780.030.24%$11727.08B0F3XJ4Q3CQINLIANF2025-04-07Yes$24.231000pcs$24230.032.42%$7855.37B08Z9X2N7YQINLIANF2021-03-17Yes$15.092000pcs$30180.023.79%$7179.83
B0F3XGK381QINLIANF2025-04-07Yes$24.2500pcs$12100.033.4%$4041.4
B0CZMWCRSDQINLIANF2024-04-02Yes$18.47500pcs$9235.026.75%$2470.37
B0D6R5Z921QINLIANF2024-06-11Yes$22.58300pcs$6774.029.84%$2021.37
B0DQD7GS2SLvetek2024-12-13Yes$23.09200pcs$4618.032.37%$1494.85
B0D6R7TZJLQINLIANF2024-06-11Yes$16.4300pcs$4920.026.45%$1301.34
B0DPGK6XQ6GE2024-12-02Yes$17.21300pcs$5163.018.86%$973.75B0FWM95JLMOn-Q2025-10-16Yes$28.68100pcs$2868.030.93%$887.08
B0CR375X2QLvetek2023-12-28Yes$12.92300pcs$3876.018.78%$727.92
B0CZN238NKLvetek2024-04-02Yes$14.15100pcs$1415.019.15%$270.98
B0D6TYZW9GLvetek2024-06-12Yes$12.92100pcs$1292.018.59%$240.19
B09PKLZQJ2Unidapt2022-01-02Yes$17.9950pcs$899.521.57%$194.03
B0BSXPKSTHKMC2023-01-24Yes$16.9950pcs$849.521.73%$184.6B0DN9YTNNGElecan2024-11-16Yes$14.3250pcs$716.015.42%$110.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWM95JLMOn-Q2025-10-16Yes$28.68100pcs$2868.030.93%$887.08#New Product Success Rates
Listing这个市场不适合进入，原因很明确：新品成功率只有14.29%，而新品里83.33%是不赚钱的；同时，真正赚钱的新品牌只有 On-Q 这一例，而且它是借助老体系做差异化，不是普通新手能复制的路径。 市场现在已经偏向老品牌主导、价格和功能都被压得很紧，普通大品牌和小品牌都不应该贸然进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
On-QNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
QINLIANFUnidaptLvetek#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向老品牌主导的新产品竞争，新品牌真正跑出来的只有 On-Q 这一家，且最近新增几乎都在失败。 近端时间里，新品牌/新产品的成功不是扩散式出现，而是高度集中在单个案例；与此同时，最新一批进入的老品牌新品更多是非盈利，市场节奏在变难，不是变容易。
证据很硬：2025年10月只有 On-Q 的 B0FWM95JLM 跑成了盈利新品，利润率 30.9%，月销 100，月营收 2,868 美元，早期投入 4,202.76 美元，其中广告就占 1,064.56 美元；但同月 Unidapt 的 B0FWMDDRRB 没跑通。 到 2026年4月，QINLIANF 和 Lvetek 一口气出现 3 个非盈利新品（B0GWD6N7J9、B0GWCY3G11、B0GX5BMC4R），2026年7月又多了 QINLIANF 的 B0HBWNPWRH 仍未确认成功。按时间看，2025年有 1 个盈利、2 个未盈利；2026年已看到 4 个失败/未证实成功，趋势是成功更少、失败更多。整体上，已识别产品中可判断盈利的只有 61.54% 为盈利，但新发布产品里盈利率只有 14.29%，已经接近高风险区；更关键的是，超过 200-300 条评论的“新品牌成功案例”并没有出现，当前真正能参考的只有低评论的 On-Q（19 条评论），说明还没到需要靠“刷评型”打法才能胜出的阶段，但已经能看到竞争在快速加剧。
结论：大品牌不该进，小业务也不该进。 大品牌若硬要试，至少要对标 On-Q 这种 4,202.76 美元级别的早期投入和 30%+ 利润率模型，但这只是一个孤例，不足以证明可复制；小业务更没有稳定成功样本可抄，且近期新入场结果持续转差。建议直接放弃这个类目，把资源转去更分散、不是由少数存活案例撑起来的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 2 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 1 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUSB Wall Charger, Surge Protector, QINLIANF 5 Outlet Extender with 4 USB Charging Ports(2U2C) 3-Sided 1680J Power Strip Multi Plug Outlets Wall Adapter Spaced for Home Travel Office, White
This listing is deemed profitablePrice (USD)$19.39Released TypeOld Release (2020-12-23)Brand is an old entry in this marketSize and Weight14.4 x 9.5 x 6.7 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色简洁款，偏通用家居/办公风格, 3面插孔结构，壁插式小型扩展器形态，带中间固定螺丝孔Key Buying Motive
2U2C配置，兼顾USB-A与USB-C充电Target Customers
适合需要把双孔墙插快速扩展成多插位，并同时给手机、平板、Kindle等USB设备充电的家庭、办公室和旅行用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$38,780.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.09% / 30.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.50% / 24.65%Peak / Non PeakSales & BSR Performance
KMC 6-Outlet Extender USB-C PD Surge Protector Wall Tap, Multi-Plug USB Wall Charger, 2 USB-A Ports & USB-C 20W Power Delivery, High-Speed Phone Charger, 980J Surge Protection, UL/ETL Certified, White
This listing is deemed profitablePrice (USD)$16.99Released TypeOld Release (2023-01-24)Brand is an old entry in this marketSize and Weight16.1 x 9.4 x 5.7 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色紧凑式墙插扩展器，外观与普通三面/立体款相比更偏简洁直插型Key Buying Motive
6个AC插口+2个USB-A+1个USB-C PD 20W，兼顾多设备供电与手机快充Target Customers
适合需要在卧室、办公室、旅行场景中同时给多个设备供电且希望直接墙插快充的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$849.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.21% / 21.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.31% / 14.83%Peak / Non PeakSales & BSR Performance
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