- Benchmark ASINB0GYNZLWYQ
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordkeyless door lock, electronic door lock, keypad deadbolt
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.39estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经进入过度拥挤和明显价格战区间。 新品牌只有5个，却有34个老品牌在场；新上架产品47个里，只有25.53%跑出盈利，且69.23%新产品不赚钱，说明不是“新手容易做”，而是大多数新链接都被挤压掉了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，用户预算足够入场，但市场本身已经偏成熟且有明显价格战压力。 你的500,000 CNY远远覆盖单个新品的入场预算，但这只是前几个月的铺货、物流和投放成本，不包含研发、品牌和认证；真正的问题不是钱不够，而是进入后很难打赢。
Early sourcing + logistics + marketing budget (USD)$4,668.66 - $14,687.96Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.72%New listing success rate (old brands):18.92%New listing success rate (new brands):50.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 现有机械钥匙锁芯/普通单缸插芯死锁：保留原门锁结构，只更换更好的锁芯或钥匙管理方式，成本最低，适合不想接受电池、故障和安装复杂度的用户。
- 门挡/门链/门栓类辅助安全件：作为低价补充而非主锁替换，能以很低门槛提升防入侵感知，适合租房、临时居住或预算敏感用户。
- 机械密码锁挂锁/柜锁式方案：如果用户核心诉求只是“无需带钥匙”，简单机械密码方案比电子门锁更便宜，也更少维护，适合储物间、后门、院门等低频使用场景。
- 带钥匙的普通把手锁+钥匙管控工具：例如加一个钥匙盒、备用钥匙隐藏盒或授权钥匙管理流程，能在不更换电子门锁的情况下解决“忘带钥匙/多人共享”的问题，实施更快。
- 基础型可编程钥匙箱/门外钥匙保险盒：对访客、保洁、短租场景，比安装电子门锁更简单，用户只需要共享取钥方式，不必承担电池和电子故障风险。
- 有线/无线门铃摄像头联动的访客管理方案：如果用户购买电子门锁主要是为了访客和包裹管理，这类方案通常比换智能锁更便宜，且安装与学习成本更低。
- 普通锁体升级但不做电子化：例如更换更高安全等级的机械死锁、加长锁舌或加强门板五金，适合真正想提升安全但不需要开锁方式变化的用户。
- 一次性或临时改造型门禁方案（如房东/短租用的外置密码盒、临时锁具附件）：适合短期过渡，不必长期投资电子门锁，灵活性更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热。 新品牌新上架产品盈利率只有25.53%，但新品牌整体新上架成功率只有50%，老品牌新上架成功率却只有18.92%，说明现在不是“新手容易出单”的阶段，而是老牌和强投放品牌在收割，普通新品牌被压得很厉害。从时间趋势看，2026年新上架非盈利产品明显多于盈利产品，尤其3月到6月持续偏弱，市场正在走向更激烈的竞争和价格挤压。
Least investment in new productsMost investment in new productsNew products with Highest revenueNyboer
Recent Monthly Revenue (USD):$26,990.00(500pcs/month)B0GYNZLWYQ (4.6/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsVeise
Recent Monthly Revenue (USD):$58,550.00(1000pcs/month)B0FFMMPPKF (4.4/5 (670 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$58,280.00(1000pcs/month)B0BL7YKW29 (4.6/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$55,540.00(1000pcs/month)B0C4NQHX2G (4.6/5 (1963 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsCANGUUD
Recent Monthly Revenue (USD):-(-)B0FM465R7W (3.4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GL8NW8P9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观更完整，双执手+键盘门锁形态更醒目
- |
- 磨砂黑双色设计，高端感更强
- |
- 适合民宿/家庭频繁发码，购买动机更明确
B0BMQ273Z2 (4.5/5 (2902 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 金色外观在同类黑色锁中更少见
- |
- 门把手一体式指纹锁，视觉差异大
- |
- 适合想升级普通门把手的用户，辨识度高
B0G63PM6KY (4/5 (1872 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：已经明显偏向价格战和过度拥挤，新品牌成功空间很小。 现有新产品里，约74.47%落在“暂未判定/未跑通”区间，但在已知利润样本中，新产品只有34.04%处在20%~30%利润、17.02%处在30%~40%利润，0%低于20%，说明能赚钱的并不多，而且多数新入场并没有形成稳定盈利。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09P56Z4JCTEEHO2022-02-23Yes$36.226000pcs$217320.034.29%$74519.03
B09P54CLDQTEEHO2022-02-23Yes$36.265000pcs$181300.030.11%$54589.43B0D73J4DZ5Yamiry2024-07-11Yes$50.543000pcs$151620.032.41%$49140.05B0F375TD2PEvanshow2025-04-01Yes$29.326000pcs$175920.026.39%$46425.29B09P53JX4RTEEHO2022-02-23Yes$36.133000pcs$108390.031.15%$33763.49B0C7LPRYJBKwikset2023-07-28Yes$65.771000pcs$65770.037.76%$24834.76
B0F3W69L46Evanshow2025-04-06Yes$36.222000pcs$72440.031.2%$22601.28B0FFMMPPKFVeise2025-08-28Yes$58.551000pcs$58550.038.13%$22325.12
B0D1BR28N8KLLOQUE2024-04-09Yes$36.022000pcs$72040.030.26%$21799.31B0BL7YKW29Veise2023-07-05Yes$58.281000pcs$58280.033.6%$19582.09B0DS2KZFHRVeise2025-04-21Yes$53.951000pcs$53950.034.84%$18796.18B0C4NQHX2GVeise2023-07-27Yes$55.541000pcs$55540.032.72%$18172.69
B0BBZ55SM2Zowill2022-08-25Yes$60.221000pcs$60220.029.6%$17825.12B0D6B4JZCTUlecoce2024-06-06Yes$56.771000pcs$56770.030.93%$17558.97
B0BZ3MF28LVeise2023-05-13Yes$54.321000pcs$54320.031.24%$16969.57
B0DCJYTLFXVeise2024-10-17Yes$49.991000pcs$49990.033.55%$16771.65B0CZHTL86HKUCACCI2024-03-30Yes$50.21000pcs$50200.032.13%$16129.26
B0F3HNBYNHVeise2025-06-24Yes$48.91000pcs$48900.031.92%$15608.88
B0D8XZBR5Reufy Security2024-07-06Yes$75.55500pcs$37775.040.02%$15117.56
B0BMQ3B3SCVeise2023-02-10Yes$40.521000pcs$40520.031.93%$12938.04Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FFMMPPKFVeise2025-08-28Yes$58.551000pcs$58550.038.13%$22325.12
B0FMY3JLDRYamiry2025-09-23Yes$55.55500pcs$27775.034.84%$9676.81B0GYNZLWYQNyboer2026-06-09Yes$53.98500pcs$26990.030.85%$8326.42
B0H4HD9S4NUlecoce2026-04-14Yes$57.93300pcs$17379.031.07%$5399.66
B0GSW2PRDLVeise2026-05-15Yes$33.87500pcs$16935.027.51%$4658.82
B0GSVRVQK5Veise2026-05-15Yes$33.88300pcs$10164.027.6%$2805.27
B0GSVNMNW9Veise2026-05-15Yes$33.8300pcs$10140.027.53%$2791.55B0G63PM6KYEvanshow2025-12-09Yes$37.58200pcs$7516.031.85%$2393.85
B0FX37K7ZXAIMNAPS2025-10-19Yes$30.44200pcs$6088.024.62%$1498.87
B0GFWVTPQ5Bizzoelife2026-01-09Yes$42.57100pcs$4257.024.65%$1049.36
B0H261T7Z3LNDU2026-05-18Yes$32.62100pcs$3262.020.8%$678.5
B0FX377D5PAIMNAPS2026-02-13Yes$36.1450pcs$1807.028.72%$518.98#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有25.53%，但新上架产品里69.23%都不赚钱，整体已经接近价格战和高淘汰状态；更关键的是，能真正跑出来的“新品牌成功”并不多，且不少是老品牌借新链接做放量，新玩家要想活下来，必须接受很高的投放和运营成本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VeiseAIMNAPSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KwiksetKLLOQUEbiquoleHIDALIFEOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入高竞争/价格战状态。 2025-2026 的新品里，最近一年新品牌新发布盈利率只有 50%，但样本里真正能跑通的多集中在老品牌；同时近月新品发布量在放大，2026 年 7 月出现 8 个新产品但全部都落在“无法确认盈利/非盈利”一侧，说明后进者越来越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 3 0 10 2026 0 0 0 0 6 2 0 25 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 0 1 2025/9 0 0 0 0 0 1 0 1 2025/10 0 0 0 0 1 0 0 4 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 1 0 1 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 1 0 0 1 2026/3 0 0 0 0 0 0 0 7 2026/4 0 0 0 0 0 1 0 4 2026/5 0 0 0 0 4 0 0 4 2026/6 0 0 0 0 0 1 0 1 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
BOTHSTARB0BHS5QHKM (4/5 (116 Reviews))BOTHSTAR Keypad Door Knob with Key,Keyless Entry Door Lock, Code Locks Door Knob, Auto Lock,50 User Code,Easy to Install,for Home,Office,Bedroom,Garage,No Deadbolt
This listing is deemed profitablePrice (USD)$43.99Released TypeOld Release (2022-11-10)Brand is an old entry in this marketSize and Weight24.5 x 14.8 x 11.3 cm, 1220.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
圆柱形门把手一体式设计，不是常见方形死栓面板Key Buying Motive
支持1-15位密码、50个用户码、访客模式、静音模式、自动锁和Type-C应急供电Target Customers
适合卧室、办公室、车库等不想更换死栓、只想快速升级为无钥匙门把手的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,199.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.91% / 27.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.37% / 13.88%Peak / Non PeakSales & BSR Performance
Veise RZ-C Keyless Entry Door Lock with 2 Lever Handles, Matte Black
This listing is deemed profitablePrice (USD)$54.34Released TypeOld Release (2022-11-17)Brand is an old entry in this marketSize and Weight28.6 x 18.3 x 9.0 cm, 1660.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
磨砂黑双色把手一体式外观，更偏高端家居门锁风格, 键盘死锁+双执手套装的整体门锁形态，比单独门铃式键盘锁更完整Key Buying Motive
支持20个永久PIN码、一次性访客码、反窥密码、静音模式/度假模式/通行模式Target Customers
适合需要频繁给家人、房客、访客和送货人员分配临时密码的家庭与民宿房东Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,302.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight27.31% / 29.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.40% / 14.88%Peak / Non PeakSales & BSR Performance
Loading samples... 13%