- Benchmark ASINB0FWM95JLM
- MarketplaceUS
- Category ID761520
- Analyzed Products
- Keywordelectronics accessory
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.21estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很直接：不是开放型机会，而是被老品牌卡位、靠差异化才能活下来的窄市场。 目前看不到“多数新品牌都能赚钱”的迹象，反而是标准款容易亏、只有极少数做了场景创新的产品能跑通；如果你做普通通用款，小品牌和大品牌都不占优。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，尤其不适合小商家；虽然表面上有少数高利润样本，但整体已经很接近品牌垄断式竞争，且对新进入者的预算门槛明显偏高。 你现在的 50万人民币可以覆盖单个ASIN的前期启动，但拿这个预算去复制头部打法不够，尤其还没算研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 基础款普通6位插排（无USB、无旋转插头、无内置收纳/嵌入式设计）
- 带浪涌保护但不带USB口的标准电源排插
- 带独立USB充电器的普通插排组合方案（插排负责供电，充电器负责手机/平板充电）
- 更便宜的迷你桌面插排/短线插排，适合临时扩展插口而非固定安装
- 带墙插直插式的紧凑型防浪涌插座扩展器（不需要长线和复杂布线）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个类目目前可以直接判定为不值得进入：样本里只有2个可判断产品，1个盈利、1个亏损，整体盈利率66.67%，但新品牌只有On-Q这1个新进入者，且新品牌新上架成功率看起来是100%，样本极小，不能代表真正机会；更关键的是，Belkin这类老牌靠品牌力和成熟功能占住了主流盘，On-Q虽然新品牌首发就盈利，但它靠的是“机柜/弱电箱场景+USB-A/USB-C+可旋转插位”的明确差异化，并不是普通插排能复制的低门槛机会。
从证据看，Big Brand 该盯的标杆是 Belkin 的 B000JJI6XA：售价17.82美元，月销3000件，月收入53,460美元，利润率16.64%，已有6992条评价，成功点是品牌力、老ASIN基础和功能差异化（360°旋转插头、适配桌面/家用/娱乐设备）；它代表的是“老牌用资源和信任吃掉标准化需求”。但它的另一条同品牌产品 B0CY1FFB3W 已经亏损，说明这个赛道对“没差异的常规插排”非常不友好。Small Business 该参考的是 On-Q 的 B0FWM95JLM：售价28.68美元，利润率30.9%，月收入2,868美元，月销100件，只有19条评价，早期投入约4,202.76美元，其中广告约1,064.56美元；它能成，是因为切进了On-Q机柜/弱电箱安装场景，做了6孔+USB-A+USB-C+90°可旋转插位的组合，属于明确场景化，而不是泛用型产品。**
结论很直接：这是一个偏饱和、标准品竞争强、低差异产品容易亏损的市场，不适合小品牌盲目进入；大品牌有机会，但也只能靠品牌和场景创新打。如果你真要做，小品牌必须复制 On-Q 这种“场景锁定+功能组合+低评价起步”的打法，而不是去做普通6位插排；要避开 Belkin 这种老牌主场的标准化款。你当前500000元预算足够覆盖单个ASIN的早期投入，但这不等于能扛住后续品牌建设、认证和长期投放成本，所以不建议进入普通通用插排赛道，只有做强场景差异化才有可能。
Least investment in new productsMost investment in new productsNew products with Highest revenueOn-Q
Recent Monthly Revenue (USD):$2,868.00(100pcs/month)B0FWM95JLM (4.6/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBelkin
Recent Monthly Revenue (USD):$53,460.00(3000pcs/month)B000JJI6XA (4.7/5 (6992 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 一体式封装外壳，适合机柜/弱电箱集成
- |
- 带USB-A和USB-C，功能组合更少见
- |
- 90°可旋转插位，适合大插头并排使用
B0FWM95JLM (4.6/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色极简长条外观，桌面场景很直观
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- 360°旋转插头，视觉上更有差异
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- 6位插孔布局清晰，适合家庭办公和娱乐设备
B000JJI6XA (4.7/5 (6992 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。它不是可复制的机会，而是被老品牌和高门槛功能锁住的窄市场。 目前能看到的成功样本几乎只有 1 个新品牌 On-Q 的新品 B0FWM95JLM，且它的成功不是靠常规铺货，而是靠细分场景差异化与更高配置；反过来，老品牌 Belkin 虽然有爆款 B000JJI6XA，但也有失败款 B0CY1FFB3W，说明这里不是“谁都能做”的蓝海。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B000JJI6XABelkin2011-04-09Yes$17.823000pcs$53460.016.64%$8895.75B0FWM95JLMOn-Q2025-10-16Yes$28.68100pcs$2868.030.93%$887.08Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWM95JLMOn-Q2025-10-16Yes$28.68100pcs$2868.030.93%$887.08#New Product Success Rates
Listing这个市场不值得进入。 现有数据只看到1个新品牌 On-Q 的新产品成功、1个老品牌 Belkin 也在赚钱，但样本量太小，无法证明这是可复制机会；更关键的是，盈利分布里大多数样本没有形成清晰的高利润带，市场不是“宽门槛低”的状态。对你来说，小商家可以成功的信号不足，且大品牌也没有看到足够强的扩张空间证据，因此当前结论是不建议进场。
证据很直接：On-Q 的 ASIN B0FWM95JLM 现在月销约 100 件、月营收约 2868 美元、售价 28.68 美元、最新评论 19 条、评分 4.6，利润率约 30.93%，属于能赚钱的样本；它的成功点是功能差异化 + 低价，具体是给 On-Q 机柜/弱电箱场景做的一体式封装供电方案，带 6 个交流插位、USB-A、USB-C 和 90°可旋转插位。但这个案例本身是老品牌 On-Q 的新产品，不能当作小商家成功模板；而且目前市场里可识别的盈利新品牌成功率只有 100%（1/1），但这只是单样本，不足以支持你下注。与此同时，市场总体可识别盈利产品比例约 66.67%（2/3），看起来并不差，但 temporal trend 里 2022-2024 没有可见新增，2025 才出现 1 个新产品成功，说明不是持续扩张的增量市场，更像是少数强品牌偶发吃到机会。
结论：不要进入。 对大品牌，只有像 On-Q 这种能做场景差异化、并且愿意投入产品设计与品牌成本的玩家才有机会；对小商家，当前没有看到 <300 评论/年 的真实成功样本，反而只有强品牌式的成功案例，说明小商家要么很难赢，要么必须走极强差异化路线。big brand 应该跟的对象是 On-Q / B0FWM95JLM；small business 目前没有可靠跟随样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
On-QNo data available#Success Rate by Entry Time
Listing这个市场目前不适合新卖家进入，核心结论是：样本里几乎没有形成可复制的稳定机会，只有1个新品牌样本 On-Q 站稳并盈利，说明不是开放型红利市场，而是高度依赖单点爆款与前期投入的市场。 现有数据里看不出“新品牌大量成功”的迹象，更没有看到足够的中小卖家成功案例来支撑乐观进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 1 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBelkin 6-Outlet Surge Protector Power Strip, 6ft Cord, 360° Rotating Plug - 1080 Joules Protection
This listing is deemed profitablePrice (USD)$17.82Released TypeOld Release (2011-04-09)Brand is an old entry in this marketSize and Weight29.8 x 10.3 x 4.2 cm, 458.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色极简长条机身，6位插孔布局，360°旋转插头更适合贴墙或狭小空间使用Key Buying Motive
360°旋转插头，提升不同墙插方向的兼容性与布线便利性Target Customers
需要为桌面、家庭办公或娱乐设备提供稳定防浪涌供电的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$53,460.003000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.72% / 16.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.17% / 4.10%Peak / Non PeakSales & BSR Performance
On-Q 6 Outlet Enclosure Surge Protector with One USB-A and One USB-C
This listing is deemed profitablePrice (USD)$28.68Released TypeNew Release (2025-10-16)Brand is a new entry in this marketSize and Weight16.9 x 9.9 x 7.3 cm, 290.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
一体式封装外壳，适配On-Q机柜/墙内场景的安装形态Key Buying Motive
同时提供6个交流插位、USB-A和USB-C口，并带90°可旋转插位，便于大插头并排使用Target Customers
面向需要在On-Q机柜、弱电箱或家庭网络整理场景中集成供电的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,868.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.22% / 30.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.29% / 25.99%Peak / Non PeakSales & BSR Performance