- Benchmark ASINB0GYNZLWYQ
- MarketplaceUS
- Category ID511306
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.39estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入：表面上只有一个新品牌 Nyboer 跑通了，但这不是“机会已验证”，而是“样本太少、入口偏单点”的信号。真正能赚钱的是那种有明确功能差异、愿意投入中高预算去做品牌和营销的单品；对小商家来说，这不是低门槛市场，对大品牌来说也不是随便铺货就能赢的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场目前可进入，但只适合有足够预算和明确差异化的玩家；对小品牌来说，500000 CNY 足够启动一个单品，但不代表足够长期打赢。 目前看到的信号偏正面：已披露样本里只有 Nyboer 这一家新品牌在卖，且 1 个新发布产品 B0GYNZLWYQ 已经做到盈利，利润率约 30.85%，月销 500、月收入约 2,699,000（单位按原始数据），说明不是纯粹的低毛利红海。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 机械钥匙门锁芯/更换锁芯：如果用户只是想提升基础门锁体验，直接更换更安全的锁芯通常比整套电子锁更便宜，且不需要电池、编程或学习成本。
- 门把手一体式机械密码锁：保留“免带钥匙”的便利，但结构更简单、价格通常更低，适合对智能功能要求不高的用户。
- 挂式/粘贴式取钥盒（钥匙保险盒）：适合临时访客、租客、保洁或房东场景，比安装电子门锁更便宜，且无需改装门体。
- 智能门铃/摄像头 + 传统门锁：如果用户主要目的是门口管理和访客识别，可用更低门槛的可视门铃替代部分“门锁智能化”需求，门锁本身仍可保留传统机械方案。
- 门磁报警器/简易防盗报警器：对于主要关注安全提醒而非无钥匙进入的用户，这类产品更便宜、安装更简单，适合预算有限或临时使用。
- 备用机械钥匙复制 + 钥匙管理收纳：如果用户只是担心丢钥匙或多人使用问题，复制钥匙并配合钥匙收纳/挂钩，是最省钱、最易执行的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进，但只适合做有明显差异化的单品，不适合盲目铺货。当前最强证据是：样本里唯一已验证的品牌 Nyboer，单品 B0GYNZLWYQ 以 30.9% 利润率、500 单/月、2,699 美元/月收入 跑通了，而且是新品牌，说明市场并非完全被大牌锁死。
Least investment in new productsNew products with Highest revenueMost investment in new productsNyboer
Recent Monthly Revenue (USD):$26,990.00(500pcs/month)B0GYNZLWYQ (4.6/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYNZLWYQ (4.6/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场目前可进入，但不是低门槛市场；小品牌有机会，大品牌也能做，但必须靠明显差异化，不适合纯跟卖。 目前最强的证据是：样本里只有 1 个可判断新品，且 100% 盈利，核心品牌 Nyboer 作为新入场品牌，单品月销 500、月营收约 26,990 美元、利润率 30.85%，说明这里不是低利润红海，而是“做出差异就能赚”的细分场景。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYNZLWYQNyboer2026-06-09Yes$53.98500pcs$26990.030.85%$8326.42Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYNZLWYQNyboer2026-06-09Yes$53.98500pcs$26990.030.85%$8326.42#New Product Success Rates
Listing这个市场目前不该进。样本里看起来有一个新品牌 Nyboer 做出了盈利，但数据量太小、而且市场没有出现任何可验证的“普通新品牌”成功扩散，反而更像是单点样本，不足以证明机会成立。 从现有数据看，用户预算 500,000 CNY 虽然覆盖得起单个 ASIN 的启动，但这不是决定性优势；真正的问题是，这个市场缺少足够多的真实新品牌胜出案例，且竞争信号更像是由少数强势玩家主导。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NyboerNo data available#Success Rate by Entry Time
Listing这个市场目前不适合进入：样本里只有1个新品牌 Nyboer 的成功案例，表面上是100%成功，但这只是单点样本，不足以证明市场好做。更关键的是，当前没有看到足够的新品牌成功扩散，也没有看到稳定的利润改善；只能说明存在一个可复制的单品机会，不代表市场整体可进入。
从证据看，Nyboer 的 ASIN B0GYNZLWYQ 是 2026-06 上市的新品牌、新品，当前 36 条评论、4.6 分，月销 500、月营收 26,990 美元，利润率 30.9%，最近月利润 8,326.42 美元，早期投入约 52,423.22 美元，其中广告约 12,466.24 美元。它的打法是白帽新品，靠“差异化功能 + 低价”成立，卖的是无需 App/Wi‑Fi 的键盘门锁，把手式一体化设计，适合租房、公寓、办公室、车库这类明确场景；这说明能赚钱的不是普通铺货，而是带功能差异、并且愿意投入 5 万美元级别早期预算的单品。但当前市场只看到这一条新品牌成功，不能证明新品牌总体成功率高；按规则，只有 1 个可识别新品牌样本，成功率虽然显示 100%，但统计意义很弱，不能当作小商家稳定机会。
对你来说，大品牌可以考虑，但必须按“高投入 + 明确差异化 + 品牌化”来打；小商家不建议进场。你当前预算 50 万人民币，约等于 7 万美元左右，理论上能覆盖这种单品的早期成本，但这还不含研发、品牌、认证的长期投入；而且这类品类已经明显依赖功能创新和持续营销，不是低预算能轻松复制的生意。结论很直接：不要把它当成适合小卖家的市场；如果要做，只能由大品牌以强供应链和品牌投入切入，且必须复制 B0GYNZLWYQ 这种差异化白帽路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 1 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 1 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKeypad Door Lock with Handle,Nyboer Keyless Entry Digital Code for Front Door|Smart Electronic Knob,No APP or Wi-Fi,Auto Lock&Passage Mode,One-Touch Lock,One-Time Codes,Easy Installation,Matte Black
This listing is deemed profitablePrice (USD)$53.98Released TypeNew Release (2026-06-09)Brand is a new entry in this marketSize and Weight22.3 x 20.4 x 9.6 cm, 1302.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
哑光黑配色，偏现代家装风格，视觉上比普通银色/古铜色锁更统一。, 把手式键盘门锁一体化外观，正面为数字键盘，整体更像电子门把锁而不是传统独立密码锁。Key Buying Motive
无需APP和Wi‑Fi，直接在键盘上完成设置；支持一次性临时密码、20组常用密码、自动锁和一键上锁，适合高频临时出入场景。Target Customers
适合租房、公寓、办公室、车库等不想接入智能家居、但需要临时密码和低安装门槛的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,990.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.70% / 30.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.92% / 19.07%Peak / Non PeakSales & BSR Performance