
这个市场不值得进入:已经进入明显的价格战和同质化阶段,新品牌成功率只有40%(5个新品牌里仅2个赚钱),而真正赚钱的样本几乎都来自“在旧款上做功能升级”的少数案例,不是可普遍复制的机会。 用户预算50万CNY表面上能覆盖单个ASIN的前期上架、物流和推广,但要做出能打的差异化仍不轻松;对小商家来说,除非能做出明显功能/外观升级,否则不建议进场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:新品成功率只有42.86%,但可见样本里多数产品利润率仍在27.27%上下,且同质化很强,已经出现明显价格竞争苗头。 用户预算50万CNY可以覆盖单个ASIN的前期打样、首批货、物流和推广,但不足以支撑长期研发、品牌和认证投入;对小商家来说,能做,但只能押少量差异化产品,不能硬碰通用款。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:虽然有少数高利润单品,但整体已经进入明显的价格战区,且新品牌的成功主要集中在少数“差异化+老品延伸”产品上。 目前看到的新品牌里,近一年真正跑出来的只有少数案例,失败样本同样不少,说明不是普遍可复制的机会。
这个市场不值得进入。 新品利润不是低到“好做”的区间,而是被少数有差异化和更强运营能力的产品吃掉;其余大多数样本不是没利润,就是卖不动,说明这里已经进入了强竞争、强同质化的状态。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FC6V66XC | AquatiQ | 2024-05-28 | Yes | $59.61 | 100pcs | $5961.0 | 38.14% | $2273.53 |
![]() | B0G6K6KQG4 | Yuehuam | 2025-12-12 | Yes | $38.02 | 100pcs | $3802.0 | 31.73% | $1206.38 |
![]() | B0DPFVB1BL | Zjyufy | 2024-12-02 | Yes | $34.0 | 100pcs | $3400.0 | 29.86% | $1015.24 |
![]() | B0FSKQBPQT | ZhiQToes | 2025-09-25 | Yes | $38.27 | 50pcs | $1913.5 | 28.22% | $539.99 |
![]() | B0FSKM3BF6 | ZhiQToes | 2024-12-11 | Yes | $36.94 | 50pcs | $1847.0 | 27.38% | $505.71 |
![]() | B0FP295ZRL | Yuehuam | 2025-08-28 | Yes | $33.63 | 50pcs | $1681.5 | 28.33% | $476.37 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G6K6KQG4 | Yuehuam | 2025-12-12 | Yes | $38.02 | 100pcs | $3802.0 | 31.73% | $1206.38 |
![]() | B0FSKQBPQT | ZhiQToes | 2025-09-25 | Yes | $38.27 | 50pcs | $1913.5 | 28.22% | $539.99 |
![]() | B0FP295ZRL | Yuehuam | 2025-08-28 | Yes | $33.63 | 50pcs | $1681.5 | 28.33% | $476.37 |
这个市场不值得进入。 核心原因很直接:新品整体盈利率只有42.86%,而且新增品牌里真正赚钱的只有少数,成功高度集中在少数“功能升级型”产品上;更重要的是,失败样本大量是同质化杯洗器,说明这是一个已经被老品牌和相似新品牌挤压得很厉害的类目。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入明显的价格战/同质化阶段。 近一年新进入品牌里,真正做成的只有少数,而且成功主要靠“基于旧款做功能叠加”,不是靠纯新品创新;对新品牌来说,成功率只有40%,失败率60%,而最近一批新品牌里失败占到57.14%,说明难度在上升。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |