- Benchmark ASINB0D4PPHVBX
- MarketplaceUS
- Category ID13400721
- Analyzed Products
- Keywordhome improvement tools, power tools
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.19estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、低成功率的价格战市场。 当前只看到1个新品牌 ALIKZO，2个新上架产品全部不盈利，新品牌成功率是0%，而且样本里没有任何真正可复制的小商家成功案例；对大品牌来说也只是“有钱能打”，不是好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家来说已经是价格战/高风险市场。 现有样本里可识别利润的产品只有3个，整体盈利率0%，新上架产品盈利率0%；两款新品牌 ALIKZO 的新品都没跑通，最低可见启动预算约 4,386.80 美元，约合你预算 500,000 CNY 远远够用，但问题不是钱够不够，而是投入后仍然大概率拿不到正利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 便宜的泡棉/海绵分隔条：用美工刀自行裁切，成本低、尺寸可按抽屉调整，适合只想快速固定大号工具的人。
- 可裁剪抽屉防滑垫 + 记号标签：不买成套收纳盒，直接铺防滑垫并配合标签区分区域，安装简单、价格更低。
- 瓦楞纸/塑料板自制隔板：用家里现成材料做简易分区，适合临时整理工具抽屉，几乎零成本。
- 廉价餐具抽屉分隔器：很多现成款价格低、尺寸多样，可直接用于扳手、螺丝刀等长条工具，采购更容易。
- 小号零件盒/钓鱼盒/文具盒：把零散配件和小工具分装，比整套工具抽屉模块更轻便，便于外出携带。
- 磁吸托盘或磁条：对金属工具和小五金特别实用，能减少乱放和掉落，安装比多格抽屉套件更省事。
- 挂墙式工具板（pegboard）配挂钩：如果柜内空间不够，挂墙方案更直观，也更容易按工具轮廓管理。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，市场样本里已出现明显价格战和入场失败信号。 你如果是大品牌，理论上能靠资源硬打，但按现有数据看也只是“可能进入、但不适合”；如果是小商家，直接不建议进，因为没有看到任何真正可复制的成功小品牌案例。
Most investment in new productsNew products with Highest revenueLeast investment in new productsALIKZO
Recent Monthly Revenue (USD):-(-)B0G2C4CWSJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$849.50(50pcs/month)B0G2BZLZVB (4.5/5 (68 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsONREVA
Recent Monthly Revenue (USD):$5,398.00(200pcs/month)B0D4PPHVBX (4.6/5 (251 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 黑红配色更醒目，视觉辨识度高
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- 泡棉可裁切成工具轮廓，展示效果直观
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- 成品图更像专业工具定制收纳，易吸引点击
B0D4PPHVBX (4.6/5 (251 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 70件多尺寸组合，信息量强
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- 分层堆叠展示丰富，画面更饱满
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- 适合一次性整理整套工具，购买吸引力强
B0G2C4CWSJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品牌几乎没有成功样本，已知的新品牌新产品里盈利率为0%，而且当前能看到的两个新品牌样本都没过10%利润门槛，属于典型的低利润、低成功率市场，不适合小品牌，也不适合大品牌硬冲。
证据很直接：ONREVA 不是新入场品牌，单品 B0D4PPHVBX 虽然月销约200件、月营收约539,800日元/美元口径数据，但利润率是 -22.81%，品牌整体 1 个产品全亏；ALIKZO 作为新品牌，两个新产品 B0G2BZLZVB 和 B0G2C4CWSJ 都是未盈利，其中 B0G2BZLZVB 只有 2.1% 利润率、68 个评论、近月利润仅 18.10，远低于可接受线，B0G2C4CWSJ 甚至还没形成有效销售。按你给的规则，这就是价格战/饱和警报：新品牌盈利率 0%，已知新产品里合格利润率 0/2；已出现 68 评论的新品与 251 评论的老品，后者不属于小品牌成功案例，更像成熟品牌在吃存量。再看入场门槛，ALIKZO 这类新品牌样本的早期投入已到 2548.50，但仍没转正；ONREVA 这类成熟品牌总投入 4386.80 也没有盈利，说明这个类目不是“多投一点就能赢”，而是需要品牌力、流量和长期投入才能勉强站住，对单个 ASIN 的 500000 CNY 预算来说，短期能做，但不代表能建立可持续优势。
关键判断：小品牌没有可复制的真实成功路径；大品牌也不是高胜率，只是勉强有资金承受亏损。 你不应该把 ONREVA 当作小品牌成功案例，它是老品牌；ALIKZO 才是新品牌，但它的两个新品都不盈利，且利润率远低于 15% 的“可接受线”。在这个市场里，若想硬进，至少要准备能承受前期持续亏损和高曝光成本的打法，但这依然不是好机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D4PPHVBXONREVA2024-08-09No$26.99200pcs$5398.0-22.81%$-1231.28B0G2BZLZVBALIKZO2025-12-19No$16.9950pcs$849.52.13%$18.1B0G2C4CWSJALIKZO2026-01-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G2BZLZVBALIKZO2025-12-19No$16.9950pcs$849.52.13%$18.1B0G2C4CWSJALIKZO2026-01-01No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌的新产品成功率为0%，整体可识别盈利率也为0%，而且已经出现明显的价格战/亏损信号。 你手头的500000 CNY预算虽然足够覆盖单个ASIN的前期起步，但这类市场里，钱并不能换来胜率，尤其对小商家更不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ALIKZO#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经是低利润、低成功率的高风险市场。 近两次新品牌进入全部失败，ALIKZO 的两个新款都没跑通，说明不是“少量试错”问题，而是新进入者整体被打回；在这种环境下，不管大品牌还是小商家，都没有高胜率窗口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases