- Benchmark ASINB0GQ6S6DJR
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordwireless controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥39.07estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战区，而且对新品牌和小卖家都不友好。 现有数据里，新品牌只有2个，但新品牌新品总共11个里只有2个赚钱，成功率18.18%；按全部新上架产品算，只有26.32%能跑到“有销量且有利润”，失败率高达72.22%，这不是能放心切入的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：新品牌成功率低、失败率高，且已有明显挤压和价格战信号。 你的 50万 CNY 预算足够覆盖单个ASIN的早期入场，但不足以支撑长期研发、品牌和认证投入；按这个预算硬进，风险很高。
数据很明确：可识别盈利产品占 34.78%，但新上架产品盈利率只有 26.32%，失败率高达 72.73%；这已经属于高风险市场，而不是可以放心切入的机会。 Dinosoo 作为新品牌有 9 个产品，2 个盈利、6 个不盈利；其中 B0GQ6S6DJR 约 40.2% 利润率、257 条评论、月销 200，B0GVXQZ7YM 约 35.0% 利润率、17 条评论、月销 100，看起来能赚，但同品牌的 B0H6FB9D7P、B0H6S4VTZM、B0GRMP9ZKM 都是新发且没跑出来。Xexvyrin 更差，2 个新品全亏、0% 盈利率。再看老品牌 Microsoft 的 B07FTXGKFY，利润率约 38.53%、129 条评论、月销 200，说明这个类目更偏向有品牌力和长期资源的玩家。
结论：大品牌可参考 Microsoft 的 B07FTXGKFY，以及 Dinosoo 的 B0GQ6S6DJR、B0GVXQZ7YM 这种“老型号叠加功能”的路线；小业务没有稳定的低成本成功样本可直接模仿，Xexvyrin 甚至是全线失败。 如果你是大品牌，才有可能靠预算和品牌力硬打；如果你是小卖家，这个市场不建议进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.10%New listing success rate (old brands):37.50%New listing success rate (new brands):18.18%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/翻新版原厂手柄：对于想要可靠兼容、低学习成本的用户，翻新或二手原厂手柄通常比新品牌第三方无线手柄更稳妥，且价格往往更低。
- 有线手柄：如果用户主要在固定位置游戏，有线款通常更便宜、免充电、延迟更低，使用也更简单，适合作为“暂不买无线手柄”的替代方案。
- 入门级第三方有线手柄：在预算有限时，普通有线游戏手柄可提供基本按键、摇杆和震动功能，成本往往明显低于带宏、Turbo、陀螺仪等功能的无线款。
- 手机/平板触屏 + 云游戏或串流：如果用户只是偶尔玩支持触控或云端串流的游戏，直接用现有设备即可，几乎零新增硬件成本。
- 现有平台自带控制方式的替代玩法：例如键鼠、触控板、体感/陀螺控制（取决于游戏与平台支持），在某些场景下能避免额外购买专用无线控制器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，整体已接近/进入价格战区，且对新卖家不友好。 核心原因不是单个爆款能赚钱，而是新品牌存活率低、失败样本多，真正能跑出来的新品太少，且不少新入局品牌已经在用偏激进的打法硬拼。
Least investment in new productsMost investment in new productsNew products with Highest revenueDinosoo
Recent Monthly Revenue (USD):$13,022.00(200pcs/month)B0GQ6S6DJR (3/5 (257 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$5,397.00(100pcs/month)B0GVXQZ7YM (4.1/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMicrosoft
Recent Monthly Revenue (USD):$8,856.00(200pcs/month)B07FTXGKFY (4.3/5 (129 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsXexvyrin
Recent Monthly Revenue (USD):-(-)B0H4P3CVXS (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,099.50(50pcs/month)B0GYMYKWSP (2.6/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 红蓝双手柄套装，视觉冲击最强
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- 双人/备用场景明确，购买动机直接
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- 功能堆叠丰富，适合想要高性价比扩展的玩家
B0GVXQZ7YM (4.1/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色机身+可切换RGB灯效，辨识度高
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- 正面双环灯光，科技感强，适合吸睛
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- PS5/PC双平台，功能完整，礼品属性强
B0GVW9HP41 (4.2/5 (774 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不能进：新产品里高利润并不代表好做，真正能稳定赚钱的只剩少数，且新品成功率明显偏低。更关键的是，这里已经出现明显的头部品牌/老品牌挤压，新品牌若想活下来，往往要靠重营销或强功能差异，不是普通小卖家能轻松切入的。
Profitability difficultyEasy to profit from Old Products, Not for NewAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GQ6S6DJRDinosoo2025-11-23Yes$65.11200pcs$13022.040.2%$5234.85B07FTXGKFYMicrosoft2018-07-24Yes$44.28200pcs$8856.038.53%$3412.22B0GVXQZ7YMDinosoo2026-04-03Yes$53.97100pcs$5397.034.96%$1886.8
B0GVWSN87JNonbliep2026-04-03Yes$43.98100pcs$4398.036.88%$1621.99
B0BWY5CJFRZAMPAM2023-02-27Yes$35.99100pcs$3599.031.7%$1140.89
B0GRGHN8NPGamrombo2026-03-06Yes$47.0650pcs$2353.039.41%$927.32B0GVW9HP41Nonbliep2026-04-03Yes$44.0350pcs$2201.539.53%$870.26
B0DL8TY23JNonbliep2024-10-29Yes$42.0250pcs$2101.036.4%$764.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GQ6S6DJRDinosoo2025-11-23Yes$65.11200pcs$13022.040.2%$5234.85B0GVXQZ7YMDinosoo2026-04-03Yes$53.97100pcs$5397.034.96%$1886.8B0GVWSN87JNonbliep2026-04-03Yes$43.98100pcs$4398.036.88%$1621.99B0GRGHN8NPGamrombo2026-03-06Yes$47.0650pcs$2353.039.41%$927.32B0GVW9HP41Nonbliep2026-04-03Yes$44.0350pcs$2201.539.53%$870.26#New Product Success Rates
Listing这个市场不值得进入：整体已经明显偏拥挤，利润机会集中在少数会做功能差异化、且投入不低的产品上。 你的预算是50万人民币，看起来能覆盖单个SKU的前期投入，但这个市场不是靠低预算硬冲就能稳定赢的，尤其新品牌成功率并不高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NonbliepDinosooGamromboNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DinosooXexvyrinGamromboOther#Success Rate by Entry Time
Listing这个市场不适合进入：近期新品几乎被失败淹没，已进入高风险价格战区，不建议大品牌或小品牌继续推进。 近一年新品牌新品只有20%成功，80%失败；最近月份里大量新品仍在亏损，且新品牌成功高度集中在 Dinosoo，说明不是一个对多数新人友好的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 1 0 2026 0 0 0 0 0 4 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 1 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 1 0 2 2026/4 0 0 0 0 0 3 0 1 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMicrosoftB07FTXGKFY (4.3/5 (129 Reviews))Microsoft Xbox 360 Wireless Controller, Black (Renewed)
This listing is deemed profitablePrice (USD)$44.28Released TypeOld Release (2018-07-24)Brand is an old entry in this marketSize and Weight22.8 x 12.9 x 7.0 cm, 222.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典黑色Xbox 360手柄造型，属于成熟公版设计Key Buying Motive
认证翻新并提供至少90天保修，降低购买风险Target Customers
面向需要兼容Xbox 360老游戏库、偏好原装微软手柄手感的复购用户或预算型玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,856.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight37.07% / 38.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.29% / 34.74%Peak / Non PeakSales & BSR Performance
ZAMPAM Wireless Controller for PC, Gamepad with USB Wireless Receiver Compatible with Windows,iOS,Liunx,Android Device(Does not work with Mini SNES, Super Nintendo)
This listing is deemed profitablePrice (USD)$35.99Released TypeOld Release (2023-02-27)Brand is an old entry in this marketSize and Weight21.9 x 16.2 x 8.1 cm, 558.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
经典灰白双配色，偏复古街机风，和多数黑色/RGB款形成差异, Xbox 360风格的对称双摇杆+十字键外形，属于成熟公模路线，不像私模产品Key Buying Motive
2.4GHz USB接收器即插即用，兼容PC/Android等设备；100小时续航和Turbo功能满足低成本高频使用Target Customers
适合想用低价入门无线手柄玩PC模拟器、安卓游戏或老游戏的预算型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,599.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.46% / 31.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.90% / 24.13%Peak / Non PeakSales & BSR Performance
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