
结论很明确:这个市场不值得进入。 现在是老品牌主导、最近新进入者成功率下滑的市场,利润看起来不差,但真正能复制的“小商家胜利”很少;如果硬进,只会撞上品牌壁垒和持续的竞争消耗。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 预算500,000 CNY表面上够做一款新品的首批启动,但市场已经被旧品牌和新品牌同时挤压,利润并不支持新入局者稳定放量,尤其不适合小商家硬闯。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不适合进入。 新品牌新款里只有57.14%赚钱,但老品牌新款赚钱率是0%,而亏钱新款占比高达85.71%,说明这里不是蓝海,而是老品牌主导、竞争很硬的战场;更关键的是,市场里已经出现大量新进入品牌迹象,且成功样本高度依赖差异化和品牌力,不适合小品牌硬冲。
这个市场不值得进,结论很明确:新品赚钱率只有28.57%,但真正能代表小卖家的成功样本几乎没有,反而是老品牌和少数新品牌在用更高投入与更强产品差异撑住利润。 市场不是彻底没利润,而是已经被少数高投入玩家占住,新卖家如果预算只有50万人民币,做出可复制的成功概率不高,尤其不适合靠低价硬拼。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GQ6S6DJR | Dinosoo | 2025-11-23 | Yes | $65.11 | 200pcs | $13022.0 | 40.2% | $5234.85 |
![]() | B0D8WNBKKR | orbitkey | 2024-07-05 | Yes | $76.47 | 100pcs | $7647.0 | 42.15% | $3223.22 |
![]() | B07MTC7DJY | TUMI | 2019-01-14 | Yes | $58.99 | 100pcs | $5899.0 | 28.96% | $1708.36 |
![]() | B0DHT2D8M4 | orbitkey | 2024-09-23 | Yes | $79.83 | 50pcs | $3991.5 | 41.13% | $1641.71 |
![]() | B0D8WMHW37 | orbitkey | 2024-07-05 | Yes | $75.88 | 50pcs | $3794.0 | 42.16% | $1599.56 |
![]() | B0CB8BR8RF | POLARE ORIGINAL | 2023-07-06 | Yes | $65.99 | 50pcs | $3299.5 | 41.1% | $1356.1 |
![]() | B0B3H3MLC5 | Bellroy | 2022-06-14 | Yes | $59.0 | 50pcs | $2950.0 | 38.57% | $1137.82 |
![]() | B09PFLHWLZ | TRIPPED Travel Gear | 2021-12-30 | Yes | $36.85 | 100pcs | $3685.0 | 29.68% | $1093.71 |
![]() | B0G652HP7B | Comfyable | 2025-12-10 | Yes | $27.99 | 100pcs | $2799.0 | 26.83% | $750.98 |
![]() | B092RBHL52 | TRIPPED Travel Gear | 2021-04-16 | Yes | $36.78 | 50pcs | $1839.0 | 31.37% | $576.9 |
![]() | B092RCTPG9 | TRIPPED Travel Gear | 2021-04-16 | Yes | $36.7 | 50pcs | $1835.0 | 31.2% | $572.52 |
![]() | B0D345HGDX | NUTUCH | 2024-05-01 | Yes | $30.89 | 50pcs | $1544.5 | 28.93% | $446.83 |
B0DG58QXH3 | tomtoc | 2024-09-05 | Yes | $27.49 | 50pcs | $1374.5 | 31.75% | $436.41 | |
![]() | B0G64X47QR | Comfyable | 2025-12-10 | Yes | $27.99 | 50pcs | $1399.5 | 26.8% | $375.07 |
![]() | B0GXK3SY4C | TOPEAST | 2026-06-04 | Yes | $17.55 | 100pcs | $1755.0 | 17.06% | $299.41 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQ6S6DJR | Dinosoo | 2025-11-23 | Yes | $65.11 | 200pcs | $13022.0 | 40.2% | $5234.85 |
![]() | B0G652HP7B | Comfyable | 2025-12-10 | Yes | $27.99 | 100pcs | $2799.0 | 26.83% | $750.98 |
![]() | B0G64X47QR | Comfyable | 2025-12-10 | Yes | $27.99 | 50pcs | $1399.5 | 26.8% | $375.07 |
![]() | B0GXK3SY4C | TOPEAST | 2026-06-04 | Yes | $17.55 | 100pcs | $1755.0 | 17.06% | $299.41 |
结论很明确:这个市场不适合进入,属于高竞争、接近价格战的市场,新品牌成功率也不稳定。 目前数据没有显示“新进入者容易赚到钱”,相反,老品牌新品几乎全军覆没,说明市场门槛高,且竞争已很紧。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,结论很明确:老品牌主导、新品牌能打出来的样本太少,且最近新进入的失败明显在增加。 以当前数据看,真正的新品牌只有4个,但新发布产品里只有4个成功、3个失败,成功率57.14%,看起来不差;可一旦看时间趋势,2026年新发布里失败已经明显多于成功,6月到7月新品牌发布的 5 个新产品里有 4 个失败,市场正在变难,而不是变容易。
证据很直接:头部成功样本并不支持“小商家轻松切入”。 成功的新品牌主要是 Comfyable、TOPEAST、Dinosoo,其中 Comfyable 的 B0G64X47QR 只有 28 个评论,售价 27.99 美元,利润率 26.8%,前三个月月销 50、月利润约 375.07 美元,早期投入约 3378.95 美元(广告 828.18 美元);但同品牌另一个新产品 B0G64WCV91 直接失败。TOPEAST 的 B0GXK3SY4C 也只是 10%~20%利润带,且样本里新品牌成功主要集中在少数品牌,不是广泛可复制的“小商家胜利”。反过来看,失败端里 orbitkey、Bellroy、Sherpani 这些老品牌的失败新款很多,说明这个市场连大牌都在打消耗战,不是靠普通预算就能稳赢的环境;你 50 万人民币预算看上去够单个 ASIN 起步,但这类产品很多还会额外吃掉研发、品牌和认证成本,实际门槛更高。
关键点:不建议推进。 现在不是“低门槛机会市场”,而是“竞争加剧、老品牌挤压、新品牌胜负分化”的市场;没有看到 30~100+ 新品牌爆发式涌入,但最近进入的成功率下滑、失败上升,已经足够说明窗口在收窄。若一定要做,只能盯住 Comfyable 的 B0G64X47QR 和 TOPEAST 的 B0GXK3SY4C 这种少数白帽、低评论、仍有 15%+ 利润率和活跃销量的样本,但这不是高把握机会,只是少数例外。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 2 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |