coobest 3 Layer Jewelry Box, Jewelry Holder Organizer with 2 Drawer Tray, Large boxes for Women Velvet Earring Organizer, Lockable & Organizers, Birthday Gifts for Women Mom, Green
Clothing, Shoes & Jewelry - 产品分析报告
  • Benchmark ASIN
    B0CCNW614W
  • Marketplace
    US
  • Category ID
    7141123011
  • Analyzed Products
  • Keyword
    jewelry box, jewelry organizer, jewelry storage box, vanity jewelry organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥19.11estimated
  • Data Date
    2026-08-01
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
31
New Brand (14)
Old Brand (17)
Success rate (all brands)
25.81%
New Brand (14.29%)
Old Brand (35.29%)
Most products net profit margin range
3.80% - 20.04%
Listing

Report summary from Keble AI Agent: Listing

这个市场不适合进入,结论很直接:已经进入价格战区,而且对新品牌和小商家都不友好。 近一年新品牌新品盈利率只有15.38%,新发布产品整体盈利率也只有25.81%,说明大多数新进入者都没跑出来;再加上新品利润区间只在3.80%~20.04%,多数新款已经被压到低毛利,市场正在往更激烈的低价竞争走。

Recommended Products Features Direction
B0BNL8Z6S9
Why do customers choose it?
  • 白色系搭配透明收纳袋,整体更偏轻盈、干净、便携感。
  • 迷你立方盒型,尺寸仅4.7×4.7×2.9英寸,和常见双层长条旅行首饰盒差异明显。
  • 附带6个透明天鹅绒独立收纳袋,可独立分装也可整袋放入盒内,便于分类、防氧化、防缠绕。
  • 频繁出差或旅行、需要极小体积但又想把项链/耳环/戒指分开收纳的女性用户。
  • Sales
    Avg. price: $19.37|Latest price: $17.99|Approx. recent monthly revenue: $3,874.00 (200 pcs)|Net profit margin: 24.24%
    Why do customers choose it?
  • 云白配色搭配金色点缀,视觉上比常见黑/粉/米色款更显高级。
  • 三层抽屉式结构加透明上盖,兼顾展示感和收纳量,外观更接近梳妆台台面摆件。
  • 3层24格分区,透明盖可一眼看清内容物,适合日常高频取用。
  • 更适合放在梳妆台/卧室台面、需要同时收纳多种首饰且重视展示效果的女性用户。
  • Sales
    Avg. price: $33.53|Latest price: $17.99|Approx. recent monthly revenue: $16,765.00 (500 pcs)|Net profit margin: 16.23%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    5 new brands18 old brands
    5 brands have new listings9 brands have new listings
    14 new listings17 new listings
    2 succeeded
    6 succeeded
    11 failed
    10 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:不建议进入,这个市场对新卖家是高风险,且对小商家尤其不友好。 你的预算 50 万元看起来够覆盖单个新品前几个月的上架成本,但市场已经明显是价格竞争区,新品想活下来,必须靠更高的投入和更强的品牌/营销能力,而不是靠低成本试水。

      Early sourcing + logistics + marketing budget (USD)
      $5,033.32 - $5,847.83
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      54.83%
      New listing success rate (old brands):
      35.29%
      New listing success rate (new brands):
      14.29%
      Which new brands have these successful new listings?
      Which old brands have these successful new listings?
      ...
      Alternatives
      1. 首饰防氧化收纳袋/拉链绒布袋:比硬质首饰盒更便宜、更轻便,适合只收纳少量项链、耳钉和戒指,也更容易塞进抽屉或随身包里。
      2. 药盒式分格小收纳盒:用来替代“多格首饰收纳盒”非常省钱,超市、药店、Amazon上都容易买到,按天/按类分装耳钉、戒指、珍珠等小件首饰很方便。
      3. 文具收纳抽屉盒/桌面分隔盒:很多用户会用办公抽屉收纳盒平替首饰盒,价格通常更低,尺寸选择多,放在梳妆台或衣柜抽屉里更省空间。
      4. 黏贴式首饰挂钩/墙面挂架:如果用户主要痛点是项链打结和取用麻烦,这类挂钩通常更便宜、安装更简单,不占桌面空间,适合租房或临时使用。
      5. 杯架/钥匙盘式桌面托盘:对于日常高频佩戴的戒指、耳环和手链,普通桌面托盘比专用首饰盒更容易买到,拿取最快,也适合放在玄关或床头。
      6. 可折叠收纳挂袋(透明口袋款):适合首饰较多但预算有限的人,价格通常低于硬盒,挂在衣柜门后就能用,能快速看到每一件首饰。
      7. 二手首饰盒/闲置盒:在本地二手平台、Facebook Marketplace 或家庭闲置中更容易低价获得,适合只想临时解决收纳问题的用户。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,已经明显偏向饱和和价格战。 新品牌新上架的成功率只有14.29%,但新品牌新上架失败率高达78.57%;同时,市场整体可判定为盈利的产品占46.67%,说明并不是“人人能赚”,而是少数强势款在吃掉大部分利润。

      Lolalet
      New products with Highest revenueMost investment in new productsLeast investment in new products
      Lolalet Jewelry Box Organizer, 5-Layer Jewelry Storage Case -Beige
      Recent Monthly Revenue (USD):$1,908.00(50pcs/month)
      B0GLFG8PXF (4.7/5 (526 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      bussdis
      Old brand with the most profitable new products
      Jewelry Organizer Stand for Necklaces, Bracelets, Earrings, Rings, Beige
      Recent Monthly Revenue (USD):$23,736.00(800pcs/month)
      B0FJKYW85L (4.6/5 (1289 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Recent Monthly Revenue (USD):$22,887.00(900pcs/month)
      B0DHVF2Z2Q (4.7/5 (1172 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Jewelry Organizer Stand for Necklaces, Bracelets, Earrings, Rings, Grey
      Recent Monthly Revenue (USD):$10,236.00(400pcs/month)
      B0FHJYSGGW (4.6/5 (1289 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      AZY
      Least profitable new products
      AZY Jewelry Organizer for Drawer, 4 Pack Stackable Jewelry Trays, Jewelry Organizers and Storage for Earrings Rings Necklaces, Adjustable Velvet Drawer Organizer for Vanity Dresser (Beige)
      Recent Monthly Revenue (USD):-(-)
      B0GHYW7WG4 (4.6/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      VLANDO Jewelry Organizers and Storage with Clear 6 Velvet Bags,White
      Differentiation:
      1. 迷你立方盒型,和常见长条旅行首饰盒差异大
      2. 附6个独立透明收纳袋,便于分类防缠绕
      3. 白色系更显轻盈干净,适合便携送礼
      B0BNL8Z6S9 (4.8/5 (1763 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Differentiation:
      1. 三层抽屉+透明上盖,外观像梳妆台摆件
      2. 云白配金色,视觉高级且辨识度高
      3. 24格大分区,适合日常高频取用和展示
      B0GTM7Z7F3 (4.8/5 (48 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是一个适合进入的市场。 新品利润结构明显偏低:新产品里只有22.58%落在10%-20%利润区,32.26%仍在0%-10%,而接近一半数据直接落在“其他/未达标”里;更关键的是,2025年以来新品发布明显增多,但多数新进入者都没跑出稳定利润,说明竞争正在往低毛利和更高投放成本方向走。

      对小品牌尤其不友好。 新品牌新发布产品的可见盈利率只有14.29%,但样本里真正能站住的只有 GeeBom 和 Lolalet;且 Lolalet 的新产品里 7 个不盈利、只 1 个盈利,典型是靠多款铺货和营销硬推,不是小而美的自然成功。AZY 则是反面例子:新品牌 1 个新品 B0GHYW7WG4,售价 $16.99,毛利只有 9.24%,直接不达标;这类低价、低毛利产品进入后很容易被平台费用和广告吃掉。对大品牌也不是好机会,虽然 bussdis 这种老品牌仍有 21.76%-22.12% 的稳定利润,但它靠的是成熟品牌和已有流量,不是给新入场者的窗口。

      结论很直接:不要进。 你当前预算 50万 CNY 虽然高于多数新产品建议投入(约 $5,033-$5,848/单),但这个预算只够前期上架与推广,撑不起长期品牌和创新成本;如果没有强品牌、强流量或明显差异化,这个市场会把你拖进价格战。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0FJKYW85L
      B0FJKYW85L
      bussdis
      2025-07-23
      Yes
      $29.67
      800pcs
      $23736.0
      21.76%
      $5164.96
      B0DHVF2Z2Q
      bussdis
      2024-09-24
      Yes
      $25.43
      900pcs
      $22887.0
      21.86%
      $5003.1
      B09HL91HH2
      B09HL91HH2
      Dajasan
      2024-01-01
      Yes
      $29.16
      900pcs
      $26244.0
      14.93%
      $3918.23
      B0GTM7Z7F3
      GeeBom
      2026-03-23
      Yes
      $33.53
      500pcs
      $16765.0
      16.23%
      $2720.96
      B076N3Z552
      B076N3Z552
      Lion Latch
      2018-06-21
      Yes
      $17.95
      500pcs
      $8975.0
      30.12%
      $2703.27
      B0FHJYSGGW
      B0FHJYSGGW
      bussdis
      2025-07-15
      Yes
      $25.59
      400pcs
      $10236.0
      22.12%
      $2264.21
      B076N2JL2P
      B076N2JL2P
      Lion Latch
      2017-11-23
      Yes
      $17.95
      400pcs
      $7180.0
      29.58%
      $2123.85
      B0F1T2H5JQ
      B0F1T2H5JQ
      bussdis
      2025-03-18
      Yes
      $19.95
      500pcs
      $9975.0
      16.62%
      $1657.85
      B0B5GMBDY2
      B0B5GMBDY2
      Frebeauty
      2022-06-30
      Yes
      $28.81
      400pcs
      $11524.0
      12.07%
      $1390.95
      B09HL8T89T
      B09HL8T89T
      Dajasan
      2021-09-30
      Yes
      $33.95
      200pcs
      $6790.0
      20.09%
      $1364.12
      B0DG2Y1NWL
      B0DG2Y1NWL
      pickpiff
      2023-05-05
      Yes
      $17.06
      300pcs
      $5118.0
      23.28%
      $1191.48
      B0B5GR2KVM
      Frebeauty
      2022-06-30
      Yes
      $28.84
      300pcs
      $8652.0
      13.6%
      $1176.68
      B0FW3QTSQR
      B0FW3QTSQR
      bussdis
      2025-10-14
      Yes
      $25.74
      200pcs
      $5148.0
      22.11%
      $1138.23
      B0DXKH6M65
      B0DXKH6M65
      bussdis
      2025-02-18
      Yes
      $25.48
      200pcs
      $5096.0
      21.38%
      $1089.53
      B076N8J9N5
      B076N8J9N5
      Lion Latch
      2022-02-22
      Yes
      $17.95
      200pcs
      $3590.0
      29.84%
      $1071.26
      B0BNL8Z6S9
      B0BNL8Z6S9
      VLANDO
      2022-11-29
      Yes
      $19.37
      200pcs
      $3874.0
      24.24%
      $939.06
      B0H1VBXBXH
      B0H1VBXBXH
      VLANDO
      2026-05-15
      Yes
      $21.39
      200pcs
      $4278.0
      20.65%
      $883.41
      B0G52GPFS7
      B0G52GPFS7
      VLANDO
      2025-12-04
      Yes
      $17.34
      200pcs
      $3468.0
      23.14%
      $802.5
      B09HSQ1FNL
      B09HSQ1FNL
      Lion Latch
      2022-02-02
      Yes
      $39.57
      50pcs
      $1978.5
      40.29%
      $797.14
      B0DV6RK346
      B0DV6RK346
      Lion Latch
      2025-01-27
      Yes
      $39.95
      50pcs
      $1997.5
      36.76%
      $734.29

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GTM7Z7F3
      GeeBom
      2026-03-23
      Yes
      $33.53
      500pcs
      $16765.0
      16.23%
      $2720.96
      B0FW3QTSQR
      B0FW3QTSQR
      bussdis
      2025-10-14
      Yes
      $25.74
      200pcs
      $5148.0
      22.11%
      $1138.23
      B0H1VBXBXH
      B0H1VBXBXH
      VLANDO
      2026-05-15
      Yes
      $21.39
      200pcs
      $4278.0
      20.65%
      $883.41
      B0G52GPFS7
      B0G52GPFS7
      VLANDO
      2025-12-04
      Yes
      $17.34
      200pcs
      $3468.0
      23.14%
      $802.5
      B0FNW8WLTY
      B0FNW8WLTY
      SONGMICS
      2026-01-01
      Yes
      $37.38
      50pcs
      $1869.0
      17.28%
      $322.97
      B0FW4F3JL9
      pickpiff
      2025-10-14
      Yes
      $29.1
      100pcs
      $2910.0
      10.82%
      $314.87
      B0FW4HJFBJ
      pickpiff
      2025-10-14
      Yes
      $31.35
      50pcs
      $1567.5
      13.7%
      $214.75
      B0GLFG8PXF
      B0GLFG8PXF
      Lolalet
      2026-02-04
      Yes
      $38.16
      50pcs
      $1908.0
      11.03%
      $210.46
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,已经是高竞争、低胜率的市场;新品牌真正能靠新品跑出来的空间很窄,小品牌若没有明显差异化和充足预算,基本不成立。

      从数据看,整体可判定为高风险:市场里可识别的可盈利产品占46.67%,但新发布产品的盈利率只有25.81%,新品牌新品盈利率更低,仅15.38%,也就是新品牌11个新品里只有2个赚钱,失败率84.62%。同时,成功样本几乎都不是“自然起量”的小品牌案例:明显赚钱的品牌主要是VLANDO、bussdis、pickpiff、SONGMICS这类已在市场里有存在感的品牌;新品牌里只有GeeBom和Lolalet各出1个盈利款,但GeeBom的成功样本明确带有“大量早期广告/假单”信号,不应当当作健康的小品牌成功案例。反而失败样本集中在Lolalet、Hatori、Josmimic等品牌,说明新进入者很容易被挤压。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      bussdis
      VLANDO
      pickpiff
      SONGMICS
      GeeBom
      Lolalet

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Hatori
      Lolalet
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,属于明显的高风险竞争场。 近一年新品牌成功率只有15.38%,新发布产品整体盈利率只有25.81%,而且最近两个月几乎没有新的盈利放量,说明竞争在加剧、赚钱更难了。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202501722006
      202600031009
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000001
      2025/900200001
      2025/1001421003
      2025/1100000000
      2025/1200101001
      2026/100010002
      2026/200010001
      2026/300010003
      2026/400000000
      2026/500001001
      2026/600000000
      2026/700000002
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      VLANDO Jewelry Organizers and Storage with Clear 6 Velvet Bags,White
      Price (USD)
      $19.37
      Released Type
      Old Release (2022-11-29)
      Brand is an old entry in this market
      Size and Weight
      13.5 x 13.2 x 8.7 cm, 230.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      白色系搭配透明收纳袋,整体更偏轻盈、干净、便携感。, 迷你立方盒型,尺寸仅4.7×4.7×2.9英寸,和常见双层长条旅行首饰盒差异明显。

      Key Buying Motive

      附带6个透明天鹅绒独立收纳袋,可独立分装也可整袋放入盒内,便于分类、防氧化、防缠绕。

      Target Customers

      频繁出差或旅行、需要极小体积但又想把项链/耳环/戒指分开收纳的女性用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $3,874.00
      200 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      21.42% / 24.24%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      14.91% / 17.73%
      Peak / Non Peak

      Sales & BSR Performance

      Hatori Travel Jewelry Box, PU Leather Small Jewelry Organizer for Women Girls, Double Layer Portable Mini Travel Case Display Storage Holder Boxes for Stud Earrings, Rings (Pink Beige)
      Price (USD)
      $20.64
      Released Type
      Old Release (2024-05-08)
      Brand is an old entry in this market
      Size and Weight
      17.3 x 14.4 x 5.8 cm, 209.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      粉米色外观,偏柔和的轻奢旅行感, 双层翻盖小盒结构,体积小但分区明确,更偏便携旅行收纳

      Key Buying Motive

      双层结构结合戒指槽、可拆分隔层、顶盖挂钩与弹力口袋,兼顾防缠绕与自定义收纳

      Target Customers

      经常出差、旅行或需要放入手提包/行李箱的女性首饰整理需求

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $1,032.00
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      24.30% / 26.85%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      18.60% / 21.16%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 17%
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