- Benchmark ASINB0FT1Z8NC4
- MarketplaceUS
- Category ID3420366011
- Analyzed Products
- Keywordwomen's flats, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.96estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，当前是同质化严重、低利润、已经走向价格战的盘子。 新品牌只有 ATSEKTZ，2 个新上架产品里 0 个盈利，成功率 0%，而且近几个月看不到任何改善；这不是“等一等就能进”的阶段，而是需要更强品牌力和更重投入才能勉强碰的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，500,000 CNY 也不够把风险打穿。 目前看到的样本里，新增品牌 ATSEKTZ 两个上架款都没有跑通，整体可盈利率是 0%，新上架产品可盈利率也是 0%，这已经不是“有点难”，而是明显的低回报甚至价格战信号。
ATSEKTZ 是一个新进入品牌，样本里两款核心 ASIN 分别是 B0FT1Z8NC4 和 B0FT1ZQN9Q。B0FT1Z8NC4 零售价 9.94 美元，月销约 100 件，月收入约 99,400 美元，但利润率是 -11.6%；另一款 B0FT1ZQN9Q 甚至是无有效销量、无有效利润的冷启动状态。更关键的是，这两款产品都被判定为普通毛毡收纳内胆，颜色和功能都很常规，缺少明显差异化，说明不是靠创新吃利润，而是陷在同质化竞争里。按你的规则，这种市场不属于可安全进入的市场；而且当前分析范围里没有出现“新品牌成功率高、利润率≥15%”的健康信号，反而是 0% 盈利。
对大品牌来说，能模仿的对象也只有 ATSEKTZ 这种砸预算做新品但仍亏损的案例，说明即使有投放也未必换来利润；对小商家来说，更没有看到真实的小商家成功案例可借鉴，因为 0% 的盈利率和 156 reviews/12 months 的单品表现还不构成可靠成功模板。短结论：不要进。 若一定要找参考，只能盯住 B0FT1Z8NC4 这类高曝光但亏损的样本作为“反面教材”，而不是进入模型；当前市场更像是同质化、低利润、靠营销硬顶的盘子，不符合你要的可复制机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 直接整理包内物品：使用分装收纳袋/化妆包替代包中内胆，成本更低、适配所有包型，购买门槛也更低。
- 用旧的硬挺纸板或轻量塑料片自制包底支撑：能在不买专用内胆的情况下改善包型塌陷问题，几乎零成本。
- 选择带多个原生隔层的平价托特包或日常包：如果用户主要是为了“包内分区”，换成自带口袋的包往往比单独买内胆更省事。
- 使用可拆卸的拉链收纳包/中包组合：把手机、钥匙、卡片等高频物品集中到一个小包里，达到类似整理效果，而且更容易在不同包之间切换。
- 购买通用型包袋整理收纳板/分隔片（非品牌专用内胆）：通常价格更低、尺寸选择更少但更容易买到，适合只想解决基础收纳的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是高竞争、低利润的价格战区，连新品牌的新产品成功率都是 0%，而且样本里可见的两款新上架产品都亏损。 你现在的 50万人民币预算，足够做单个ASIN的前期启动，但在这个品类里，预算并不能换来可复制的胜率，因为主流款式太同质化，利润被物流和平台费直接吃掉。
Least investment in new productsMost investment in new productsNew products with Highest revenueATSEKTZ
Recent Monthly Revenue (USD):-(-)B0FT1ZQN9QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$994.00(100pcs/month)B0FT1Z8NC4 (4.4/5 (156 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FT1Z8NC4 (4.4/5 (156 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FT1ZQN9QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌只有ATSEKTZ一个，2个新上架里0个能证明盈利，当前看到的是低价、低利润、低差异化的硬碰硬市场。 用户预算50万人民币看起来够做单个ASIN的启动，但从样本看，连10美元左右的常规款都在亏，说明不是“钱不够”，而是“产品本身没有足够护城河”。
证据很直接：ATSEKTZ 的 B0FT1Z8NC4 售价9.94美元，月销100件、月营收994美元，但单月利润是-115.3美元，亏损率-11.6%；另一个新款 B0FT1ZQN9Q 也没跑出利润。 成功/失败比在当前样本里是0%盈利、100%不盈利；而且失败原因很一致：没有独特性、市场太小或竞争太激烈、利润率偏低。所谓“高利润”根本没出现，反而是典型的价格战信号。这里没有旧品牌数据，也没有任何能当作“小卖家成功案例”的真成功样本，说明小 бизнес 想不靠激进营销或强品牌力切入，基本不成立。
结论：不要进场。 这不是一个适合大品牌扩张的市场，也不是一个适合小卖家自然切入的市场；若硬要做，只能靠更强的品牌预算、持续广告和更深的产品差异化，但这已经超出单个ASIN的常规启动思路。建议直接放弃当前方向，除非你能做出明显不同于现有毛毡收纳内胆的创新款，并且准备承担长期品牌投入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FT1Z8NC4ATSEKTZ2025-11-09No$9.94100pcs$994.0-11.6%$-115.3B0FT1ZQN9QATSEKTZ2025-09-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FT1Z8NC4ATSEKTZ2025-11-09No$9.94100pcs$994.0-11.6%$-115.3B0FT1ZQN9QATSEKTZ2025-09-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，属于明显的价格战/高风险市场。新品牌的全部新上架产品盈利率为0%，整体新产品盈利率也为0%；当前样本里只有2个新上架产品，全部都亏损，且 2025 年 9 月到 11 月连续出现非盈利新产品，没有任何改善迹象。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ATSEKTZ#Success Rate by Entry Time
Listing这个市场不适合进入：已出现明显的“新品牌进场即亏损”信号，而且近期只有失败，没有任何可验证的成功案例。 用户预算 50万 CNY 看起来不低，但在这个市场里更像是被高投放、低回报和早期试错吞掉，而不是能稳妥换来成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases