
这个市场不值得进入,已经是明显的低利润价格战区:新品牌进入只有9个,但新品牌新品盈利率是0%,新产品整体成功率也只有16.22%,而且38个新释放里有31个非盈利,说明绝大多数新货都在亏或难以站稳。对大品牌和小商家都不是好时机,除非你有强品牌、强渠道,或者能做出明显功能/外观升级。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 你能承担单个ASIN的前期投入,但市场已经明显偏向低利润、强竞争和高失败率,不管大品牌还是小商家,都不是好时机。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于明显的价格战风险区。 新品牌已经出现失血:新品牌新品盈利率为0%,而新品牌新品亏损率达到100%;同时老品牌新品盈利率也只有27.27%,说明能赚钱的主要是少数老牌资源型玩家,普通新品牌很难复制。
这个市场不值得进入,结论很直接:新品牌几乎没有成功样本,而且利润结构明显偏低,已经接近价格战/过度竞争区。 你现在看到的不是“可复制的机会”,而是老品牌主导、少数强势品牌吃肉、其余大量产品靠低利润硬撑的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07ZHC51DX | BAGSMART | 2019-07-10 | Yes | $14.6 | 2000pcs | $29200.0 | 23.47% | $6853.24 |
![]() | B09HL91HH2 | Dajasan | 2024-01-01 | Yes | $29.16 | 900pcs | $26244.0 | 14.93% | $3918.23 |
![]() | B0DN1812XQ | VLANDO | 2024-11-14 | Yes | $12.7 | 2000pcs | $25400.0 | 12.86% | $3266.44 |
![]() | B07ZHG7JYX | BAGSMART | 2019-07-10 | Yes | $16.08 | 400pcs | $6432.0 | 26.02% | $1673.61 |
![]() | B0C32YG672 | Parima | 2023-04-20 | Yes | $18.99 | 300pcs | $5697.0 | 28.26% | $1609.98 |
![]() | B0F6CS94VY | Lolalet | 2025-08-30 | Yes | $14.64 | 700pcs | $10248.0 | 11.1% | $1137.53 |
![]() | B076N8J9N5 | Lion Latch | 2022-02-22 | Yes | $17.95 | 200pcs | $3590.0 | 29.84% | $1071.26 |
![]() | B0F6CSSQ3Q | Lolalet | 2025-07-03 | Yes | $19.77 | 300pcs | $5931.0 | 15.73% | $932.95 |
![]() | B0H1VBXBXH | VLANDO | 2026-05-15 | Yes | $21.39 | 200pcs | $4278.0 | 20.65% | $883.41 |
![]() | B07V3JTYHF | BAGSMART | 2018-12-14 | Yes | $24.3 | 100pcs | $2430.0 | 34.03% | $826.93 |
![]() | B0G52GPFS7 | VLANDO | 2025-12-04 | Yes | $17.34 | 200pcs | $3468.0 | 23.14% | $802.5 |
![]() | B0DN17N5JD | VLANDO | 2024-11-14 | Yes | $16.74 | 200pcs | $3348.0 | 22.34% | $747.95 |
![]() | B0DK2XD9LJ | Dajasan | 2024-12-26 | Yes | $34.51 | 100pcs | $3451.0 | 20.64% | $712.29 |
![]() | B0DN17181C | VLANDO | 2024-11-14 | Yes | $16.36 | 200pcs | $3272.0 | 21.43% | $701.19 |
![]() | B0DSPQHFTF | VLANDO | 2025-01-10 | Yes | $16.17 | 200pcs | $3234.0 | 20.88% | $675.26 |
![]() | B0F6CTM8L7 | Lolalet | 2025-07-03 | Yes | $19.84 | 200pcs | $3968.0 | 16.04% | $636.47 |
![]() | B0CCP2S4YN | coobest | 2023-09-06 | Yes | $26.43 | 100pcs | $2643.0 | 19.56% | $516.98 |
![]() | B0C32TSKR3 | Parima | 2023-04-20 | Yes | $16.99 | 100pcs | $1699.0 | 25.44% | $432.23 |
B0FP2BNJMY | Lolalet | 2025-10-22 | Yes | $21.97 | 100pcs | $2197.0 | 19.21% | $422.05 | |
![]() | B0F8Q5YX4V | VLANDO | 2025-05-15 | Yes | $17.28 | 100pcs | $1728.0 | 23.06% | $398.48 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0F6CS94VY | Lolalet | 2025-08-30 | Yes | $14.64 | 700pcs | $10248.0 | 11.1% | $1137.53 |
![]() | B0H1VBXBXH | VLANDO | 2026-05-15 | Yes | $21.39 | 200pcs | $4278.0 | 20.65% | $883.41 |
![]() | B0G52GPFS7 | VLANDO | 2025-12-04 | Yes | $17.34 | 200pcs | $3468.0 | 23.14% | $802.5 |
B0FP2BNJMY | Lolalet | 2025-10-22 | Yes | $21.97 | 100pcs | $2197.0 | 19.21% | $422.05 | |
![]() | B0G2P497XH | Lolalet | 2026-01-07 | Yes | $21.45 | 50pcs | $1072.5 | 18.82% | $201.85 |
![]() | B0FP2GKCXK | Lolalet | 2025-10-22 | Yes | $21.77 | 50pcs | $1088.5 | 15.03% | $163.61 |
这个市场不适合进入:新品牌新品成功率只有0%,新品牌新品失败率100%;整体新产品成功率也只有16.22%,而且市场里已经明显由老品牌主导,属于高压竞争环境。更关键的是,能赚钱的几乎都是老品牌或老品牌延伸款,新品牌想靠正常打法切入,成功概率很低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入过热和价格战状态。 近一年新品牌/新进入者的结果几乎是“全军覆没”:新品牌新上架盈利率为0%,新品牌新上架亏损/未达标率100%;全市场新上架成功率只有16.22%,而且成功几乎只集中在老品牌的旧Listing改款,新品牌真正靠新品站稳脚跟的案例基本没有。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 1 | 3 | 1 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 21 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |