
结论很明确:这个市场不值得进入,已经进入过度拥挤和强价格竞争区。 新品牌有34个,已经超过30+的新品牌预警线;新品牌新品成功率只有18.52%,新品整体成功率也只有22.00%,而新品里74.12%都不赚钱,说明大多数新进入者都被压在亏损或低回报区间。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:不建议进入,这个市场已经接近/进入价格战区,而且对新品牌非常不友好。 你的预算 50万人民币表面上能覆盖部分入场成本,但只能撑起前期采购、物流和投放,面对这个类目里大量新品牌和高失败率,远远不够支撑长期竞争。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌新品盈利率只有18.52%,但新品牌新品未达标率高达64.20%,整体市场盈利产品占比也只有32.26%;更关键的是,头部新入场品牌已经出现明显分化,像 GROWORT 3个可判定产品里2个盈利、1个亏损,但 Damolin 3个新品全亏,DEXSO 也是0盈利。综合看,这是一个高风险、强竞争、靠投放和选品细节吃饭的市场,不适合直接下场。
这个市场不该进,已经接近/进入过度拥挤区间,且利润被压得很低。 新品牌一共34个,已经明显超过“30~100+新品牌”预警线;新品整体可盈利率只有22.00%,但大量新品利润集中在20%~30%区间,低于10%的新品仍占14.00%,而且失败样本里还有B0GMXYV6FB这种-4.07%的亏损款,说明竞争已经把底部价格压得很狠。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B00602J27E | BLACK+DECKER | 2018-08-18 | Yes | $84.41 | 2000pcs | $168820.0 | 16.64% | $28091.65 |
![]() | B07MVLYF7L | WORX | 2019-01-16 | Yes | $83.44 | 1000pcs | $83440.0 | 24.71% | $20618.03 |
![]() | B0DQPB23MB | DocSmart | 2025-02-17 | Yes | $74.93 | 1000pcs | $74930.0 | 25.65% | $19219.55 |
![]() | B0GFVZTCHY | GROWORT | 2026-01-15 | Yes | $88.27 | 700pcs | $61789.0 | 29.36% | $18141.26 |
![]() | B004JMZH0S | BLACK+DECKER | 2011-03-24 | Yes | $136.94 | 400pcs | $54776.0 | 29.66% | $16246.57 |
![]() | B08T6BJ2HS | CRAFTSMAN | 2021-01-22 | Yes | $127.49 | 300pcs | $38247.0 | 33.96% | $12988.69 |
![]() | B0F322T7SH | DocSmart | 2025-06-04 | Yes | $71.44 | 700pcs | $50008.0 | 24.33% | $12166.95 |
![]() | B07JQ3TLZ4 | BLACK+DECKER | 2018-10-31 | Yes | $78.49 | 600pcs | $47094.0 | 20.73% | $9762.59 |
![]() | B0FK59ZZKB | Seesii | 2025-11-28 | Yes | $89.16 | 600pcs | $53496.0 | 17.76% | $9500.89 |
![]() | B086PPWKZL | Greenworks | 2020-04-08 | Yes | $139.99 | 200pcs | $27998.0 | 31.42% | $8796.98 |
![]() | B0G56PTZP8 | Seesii | 2026-03-10 | Yes | $107.0 | 200pcs | $21400.0 | 31.27% | $6691.78 |
![]() | B07MVM6W5G | WORX | 2019-01-18 | Yes | $57.24 | 1000pcs | $57240.0 | 11.13% | $6370.82 |
![]() | B0GFVT2MLV | GROWORT | 2026-03-31 | Yes | $94.02 | 200pcs | $18804.0 | 29.79% | $5601.72 |
![]() | B0G6KJ21L6 | VOERJIA | 2026-03-06 | Yes | $71.38 | 300pcs | $21414.0 | 25.82% | $5529.1 |
![]() | B08J84G8J9 | MZK | 2020-12-11 | Yes | $67.9 | 500pcs | $33950.0 | 15.76% | $5350.52 |
![]() | B0GCJQ85P6 | DocSmart | 2026-03-17 | Yes | $139.99 | 100pcs | $13999.0 | 36.38% | $5092.84 |
![]() | B0FSKRZQ92 | Givilo | 2025-09-27 | Yes | $69.03 | 300pcs | $20709.0 | 22.95% | $4752.72 |
![]() | B0G8H9JT5B | TaskStar | 2026-03-19 | Yes | $140.37 | 100pcs | $14037.0 | 30.31% | $4254.62 |
![]() | B0H73YYW1Y | 3D VO INN | 2026-07-03 | Yes | $46.49 | 300pcs | $13947.0 | 26.8% | $3737.8 |
![]() | B0GTLFWHVM | TaskStar | 2026-05-15 | Yes | $114.79 | 100pcs | $11479.0 | 29.57% | $3394.35 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GFVZTCHY | GROWORT | 2026-01-15 | Yes | $88.27 | 700pcs | $61789.0 | 29.36% | $18141.26 |
![]() | B0FK59ZZKB | Seesii | 2025-11-28 | Yes | $89.16 | 600pcs | $53496.0 | 17.76% | $9500.89 |
![]() | B0G56PTZP8 | Seesii | 2026-03-10 | Yes | $107.0 | 200pcs | $21400.0 | 31.27% | $6691.78 |
![]() | B0GFVT2MLV | GROWORT | 2026-03-31 | Yes | $94.02 | 200pcs | $18804.0 | 29.79% | $5601.72 |
![]() | B0G6KJ21L6 | VOERJIA | 2026-03-06 | Yes | $71.38 | 300pcs | $21414.0 | 25.82% | $5529.1 |
![]() | B0GCJQ85P6 | DocSmart | 2026-03-17 | Yes | $139.99 | 100pcs | $13999.0 | 36.38% | $5092.84 |
![]() | B0FSKRZQ92 | Givilo | 2025-09-27 | Yes | $69.03 | 300pcs | $20709.0 | 22.95% | $4752.72 |
![]() | B0G8H9JT5B | TaskStar | 2026-03-19 | Yes | $140.37 | 100pcs | $14037.0 | 30.31% | $4254.62 |
![]() | B0H73YYW1Y | 3D VO INN | 2026-07-03 | Yes | $46.49 | 300pcs | $13947.0 | 26.8% | $3737.8 |
![]() | B0GTLFWHVM | TaskStar | 2026-05-15 | Yes | $114.79 | 100pcs | $11479.0 | 29.57% | $3394.35 |
![]() | B0GCK3W54T | DocSmart | 2026-03-17 | Yes | $97.83 | 100pcs | $9783.0 | 30.88% | $3021.0 |
![]() | B0GVD6B4YK | Nicklaua | 2026-04-24 | Yes | $50.01 | 300pcs | $15003.0 | 18.08% | $2712.55 |
![]() | B0FNQVP62K | OHAISFELA | 2025-09-04 | Yes | $62.71 | 200pcs | $12542.0 | 21.47% | $2692.77 |
![]() | B0FPM8YRPH | DocSmart | 2025-10-22 | Yes | $87.11 | 100pcs | $8711.0 | 26.16% | $2278.8 |
![]() | B0GXVLWYF8 | Houselife | 2026-04-23 | Yes | $72.15 | 200pcs | $14430.0 | 10.83% | $1562.77 |
![]() | B0GC4RVFC3 | ZUYIYI | 2026-01-19 | Yes | $90.03 | 50pcs | $4501.5 | 30.28% | $1363.06 |
![]() | B0GPVT7TYC | LARYICTU | 2026-03-25 | Yes | $86.52 | 50pcs | $4326.0 | 26.15% | $1131.25 |
![]() | B0FSKRK663 | Givilo | 2025-12-19 | Yes | $79.85 | 50pcs | $3992.5 | 25.42% | $1014.9 |
![]() | B0GQSCV4SN | LARYICTU | 2026-06-18 | Yes | $73.22 | 50pcs | $3661.0 | 23.22% | $850.09 |
![]() | B0FWBYNK6N | OHAISFELA | 2026-01-02 | Yes | $69.99 | 50pcs | $3499.5 | 23.54% | $823.79 |
这个市场不值得现在进入,已经明显偏向价格战和高竞争。 新品整体盈利率只有22.00%,全部可判定产品的盈利率也只有32.26%;而新品里不赚钱的占74.12%,新品牌新品里不赚钱的更高达77.61%,说明大多数新入局者都在亏钱或被挤压。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品进入速度在加快,但利润却在走弱,已经进入高风险、接近饱和的价格战区。 近几个月新品牌集中涌入,2026年累计已出现至少27个新品牌的新产品释放;同时,最近一批新品里大量产品利润低于10%,甚至出现负利润,说明不是“还能不能做”,而是“已经很难靠正常方式做好”。
证据很直接。 2026年全年新产品里,盈利新释放有16个、非盈利新释放有50个,成功率明显偏低;最近月份也没有变好,2026年3月是8个盈利对12个亏损,4月是2个盈利对7个亏损,5月是1个盈利对11个亏损,6月是1个盈利对10个亏损,7月则是0个盈利对1个亏损。利润结构也很差:大量新产品集中在低利润段,像 EWORK 的 B0G24S2GH6 只有9.8%利润率但早期投入就要 28073.16 美元;Damolin 的 B0GQ8SQDLT 虽然表面利润率17.36%,但实际非盈利、且只卖50件/月;DEXSO 的 B0GMXYV6FB 甚至是-4.07%。这已经说明市场不是在“筛选赢家”,而是在“吞掉新进入者”。
对大品牌和小品牌都不友好。 大品牌可以参考的只有 BLACK+DECKER 这类老牌,B00602J27E、B004JMZH0S 这类老品有16.64%和29.66%的利润率,靠的是长期品牌势能,不是新品牌可复制的起点;小品牌里真正算得上成功的案例很少,较像正常生意的只有 Givilo 的 B0FSKRZQ92(22.95%,141条评价)和 B0FSKRK663(25.42%,141条评价)、GROWORT 的 B0GFVZTCHY / B0GFVT2MLV(分别29.36%和29.79%,203条评价),但这类成功都伴随明显投放和竞争压力,不是低预算就能稳定复制。你的预算是 500000 CNY,表面够做单品,但在这个市场里,如果没有明显差异化、品牌背书和持续投放,预算只够买到入场券,不够买到胜率。结论:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 1 | 4 | 0 | 0 | 12 |
| 2026 | 0 | 3 | 6 | 4 | 8 | 5 | 0 | 56 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2025/12 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/1 | 0 | 1 | 2 | 1 | 2 | 1 | 0 | 2 |
| 2026/2 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 1 | 0 | 1 | 3 | 4 | 0 | 11 |
| 2026/4 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 11 |
| 2026/6 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 9 |
| 2026/7 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 16 |