
这个市场不值得进入,已经是明显的价格战市场:新品牌 5 家里,新品牌新品成功率是 0%,全部 6 个新上架产品都没有跑出可验证盈利;新产品的利润区间也只有 12.94%~24.84%,看似不是极低毛利,但结合“新品全败”和大量同质化,实际就是靠投放和规模硬扛,风险很高。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 这是一个明显的价格战市场,盈利产品只占7.69%,新品盈利率为0.00%,而且新品牌几乎没有成功样本;500,000 CNY 预算只能覆盖少数入场成本,无法改变这个市场的低胜率现实。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌已经出现明显的失利,且新上架产品的盈利率是0%,同时样本里大量产品利润率都卡在12.94%~24.84%,其中低于10%的并不占优势,已经进入明显的价格竞争区。对小商家来说,这不是“能不能做”的问题,而是大概率会被同质化和投放成本拖死;对大品牌来说,即便有资源,也只是勉强有机会切入,绝不是高胜率市场。
这个市场不值得进入,结论很明确:新品牌几乎没有可复制的成功样本,且已进入明显的低利润竞争区。 现有数据里,新品牌新上架产品的盈利率是0%,而可识别利润的6个新产品里,100%都落在“其他”档,说明当前不是靠高利润赚钱,而是靠拼量、拼投放、拼品牌力活下来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DP9MPRYS | UEAKPIC | 2025-03-15 | Yes | $53.9 | 50pcs | $2695.0 | 27.52% | $741.67 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FLK59C3Y | Starcrew | 2025-09-15 | No | $31.99 | 50pcs | $1599.5 | 16.08% | $257.2 |
![]() | B0GWV7CDW4 | Velfree | 2026-04-11 | No | $30.78 | -pcs | $- | 24.98% | $- |
![]() | B0GC4N8Z83 | Iptienda | 2025-12-29 | No | $42.99 | -pcs | $- | 20.29% | $- |
![]() | B0H41L7L76 | Rileytee | 2026-06-10 | No | $29.99 | -pcs | $- | 17.03% | $- |
![]() | B0FXDHKSCF | BreezeHug | 2025-10-22 | No | $29.99 | -pcs | $- | 6.69% | $- |
![]() | B0FN8535CH | Starcrew | 2025-10-05 | No | $32.99 | -pcs | $- | 15.11% | $- |
结论很明确:这个市场不适合进入,已经是高风险价格战区,且对新品牌几乎没有可验证的成功窗口。 目前新品牌全部 5 家(Velfree、Iptienda、Rileytee、BreezeHug、Starcrew)共 6 个新品里,利润成功率是 0%,新上架产品成功率也是 0%;同时,产品重复度高,成功更集中在老品牌的旧链接上,说明新入场只能靠更重投入硬拼。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险价格战市场。 新品牌新上架的成功率是0%,而最近进入的5个新品牌(Starcrew、BreezeHug、Iptienda、Velfree、Rileytee)全部失败;同时近月和近年的新品发布量并没有带来任何可见盈利,说明竞争在变硬,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |