- Benchmark ASINB0F7LKH2WG
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordpatio furniture cover, outdoor chair cover, fire pit cover
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.70estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心问题不是需求，而是已经进入明显的价格压缩区。 市场里新品牌只有 1 个，老品牌有 9 个；新上架产品只有 11 个，但新产品盈利率只有 27.27%，新品牌自身的成功率也只有 25.00%，最近一批新上架里亏损样本明显更多，说明门槛在变高，不是变低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进。 新品牌新单品的盈利率只有27.27%，而市场整体盈利率也只有36.59%，同时投资难度已被判定为“中等偏难、受价格竞争影响”，说明这里不是轻松赚钱的市场，而是已经进入明显的价格压缩区。
Early sourcing + logistics + marketing budget (USD)$3,539.97 - $19,833.80Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?63.63%New listing success rate (old brands):28.57%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 旧床单/防水布临时覆盖：用家里现成的床单、帆布或防水布加重物固定，能以几乎零成本先挡灰尘和轻微雨水，适合短期或低频使用场景。
- 收纳入户/车库：如果庭院家具或火坑本来就不常用，把椅子或火坑搬进车库、储物间、地下室，比购买专用罩更省钱，也更能避免长期风吹日晒。
- 自制简易罩：用大号垃圾袋、收纳袋或剪裁后的防水布DIY成简易保护层，成本低、购买门槛低，适合对外观和耐久要求不高的用户。
- 遮阳棚/简易户外伞位移防护：对露天椅子和火坑，可用现成的庭院雨棚、伞下摆放或可移动遮挡物减少直淋雨，虽然不如专用罩贴合，但更易获得且可复用。
- 季节性替换策略：在雨季或冬季直接把易损部件拆下收纳，仅保留框架或垫子室内保存，减少对整套覆盖产品的依赖。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：已经明显走向拥挤，且新品牌成功率很低。 现有数据里，新品牌 Enzeno 的新上架里 3 个失败、仅 1 个成功，新品牌新上架盈利率只有 25%，而新产品整体盈利率也只有 27.27%，说明不是“容易赚”，而是“少数靠低价+差异化活下来”。
证据很直接：市场里真正能跑通的，都是老品牌或老品牌延伸款；新品牌如果没有明显差异化，很容易掉进价格战。 例如老品牌 QH.HOME 的 B0BYP5M4BH，售价 29.32 美元，毛利率 29.06%，月销 100、月营收 293,200；B0BYP7C247 也有 12.74% 毛利率、月销 700、月营收 1,474,200，都是老品牌的强势样本。反过来，新品牌 Enzeno 的 B0FPMDJ2W8 虽然盈利，售价 14.15 美元，毛利率 17.5%，但早期投入约 4,756.28 美元，其中广告就占 1,069.69 美元；另一条新款 B0GF7NCL9X 毛利率只有 6.83%，B0GS98TS1Y 也只有 9.05%，都低于可接受线。市场利润分布也不友好：10%以下的产品只有 5 个，10%~20%有 9 个，20%~30%有 6 个，说明低利润和中低利润占比不小，正在逼近价格战区。时间趋势上，2026 年新上架失败明显多于成功，新品牌在 2026 年有 4 个新上架失败、只有 1 个盈利样本，风险在上升。
结论：大品牌可以靠资金和老品优势继续打，但小商家不建议进场；如果硬进，只能复制“低价、方形/圆形细分、抽绳防风、防水涂层、明确尺寸适配”这类已经验证的模板。 可对标的大品牌样本是 QH.HOME 的 B0BYP5M4BH / B0BYP7C247；真正适合小商家参考的成功样本只有新品牌 Enzeno 的 B0FPMDJ2W8，但它的成功依赖低价和较高投放，且并不代表这条路稳定可复制。相反，应该避开 B0GS8XT6FN、B0GS98TS1Y、B0GF7NCL9X 这类“功能同质化但利润不足”的失败款。
Least investment in new productsNew products with Highest revenueMost investment in new productsEnzeno
Recent Monthly Revenue (USD):$2,830.00(200pcs/month)B0FPMDJ2W8 (4.3/5 (123 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsQH.HOME
Recent Monthly Revenue (USD):$14,742.00(700pcs/month)B0BYP7C247 (4.7/5 (3621 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,932.00(100pcs/month)B0BYP5M4BH (4.7/5 (3628 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,468.00(50pcs/month)B0BYP8PMJG (4.7/5 (3628 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色纯色、外观最通用，点击接受度高
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- 附带4个防护配件，功能卖点更突出
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- 方形火盆桌专用，和其他款差异更明确
B0CCS3W8HK (4.6/5 (7627 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 米白+棕色拼色，和常见黑色款差异最大
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- 超大54英寸圆形尺寸，目标人群更细分
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- 更像庭院家居搭配款，视觉上更易吸引点击
B0FKN5ZGR7 (4.6/5 (657 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润大多卡在10%~20%之间，低于10%的新品已经出现明显价格战信号，而新品牌的成活率很差，说明不是靠小预算就能稳定做起来的市场。对大品牌和小商家都不是好机会；大品牌还能靠品牌力和更重投放硬挤，小商家如果没有明显差异化，基本没有胜算。
证据很直接：样本42个产品里，利润<10%的有5个，占11.9%；10%~20%的有9个，占21.4%；20%~30%的有6个，占14.3%，但高利润区完全没有30%以上，说明并不是“高利润蓝海”，而是被压在中低利润区。新品11个里，只有1个在0%~10%、2个在10%~20%、1个在20%~30%，其余7个都落在不可直接判定/弱势区；更关键的是，新品牌 Enzeno 只有B0FPMDJ2W8 一个盈利新品，3个新品亏损，盈利率25%，非盈利率75%，而老品牌里 maobutte 仅2个新品里2个都盈利，说明新品端并不是新品牌更容易成功，反而更像老品牌和既有资源玩家在收割。品牌层面也印证了这一点：Enzeno 新入场后月收入约47.67万、卖350件，但它的新品里B0GS8XT6FN 利润只有13.8%且不赚钱，B0GS98TS1Y 仅9.05%直接跌破安全线，B0GF7NCL9X 只有6.83%；而 QH.HOME 这种老品牌靠B0BYP7C247、B0BYP5M4BH、B0BYP8PMJG 维持12.74%、29.06%、16.65%利润，单品月销700、100、50件，且评论数都在3621~3628，属于典型强品牌位，不是小商家案例。样本总收入约7.12万美元，说明需求存在，但不是利润友好型需求。
结论很明确：不建议推进。如果硬要做，大品牌要准备至少5万~20万美元级别的持续投放、品牌和产品迭代预算，并且只应对标 QH.HOME、maobutte 这类老品牌；小商家若没有明显功能差异、尺寸细分或更低成本结构，就不适合进场，且一旦要靠高频投放和刷评式打法，风险会非常高。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BYP7C247QH.HOME2023-03-16Yes$21.06700pcs$14742.012.74%$1878.14
B0F25Z5WRRmaobutte2025-05-12Yes$12.77500pcs$6385.017.36%$1108.44B0F7LKH2WGREHOYEE2025-06-18Yes$26.16200pcs$5232.020.25%$1059.48B0BYP5M4BHQH.HOME2023-03-16Yes$29.32100pcs$2932.029.06%$852.04B0CQXKXXV1Dalema2023-12-25Yes$26.99100pcs$2699.022.6%$609.98B0FPMDJ2W8Enzeno2025-10-03Yes$14.15200pcs$2830.017.48%$494.69
B0CL4L3KQLSaking2023-09-20Yes$27.8450pcs$1392.022.99%$320.03
B0FGQ6DKBDDalema2025-07-04Yes$26.9950pcs$1349.523.48%$316.87B0FPGDBWHQmaobutte2025-10-20Yes$15.5100pcs$1550.019.57%$303.34B0CQXLNLX1Dalema2023-12-25Yes$29.9950pcs$1499.519.31%$289.56B0BYP8PMJGQH.HOME2023-03-16Yes$29.3650pcs$1468.016.65%$244.43B0CCS3W8HKSaking2023-07-25Yes$18.67100pcs$1867.012.98%$242.34
B086VYQG5VSHINESTAR2019-05-16Yes$25.9350pcs$1296.516.92%$219.37B0G2J41L1Ymaobutte2026-02-11Yes$13.5150pcs$675.523.56%$159.15
B08V87SLJNSheeChung2021-02-09Yes$17.4850pcs$874.010.66%$93.17Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPMDJ2W8Enzeno2025-10-03Yes$14.15200pcs$2830.017.48%$494.69B0FPGDBWHQmaobutte2025-10-20Yes$15.5100pcs$1550.019.57%$303.34B0G2J41L1Ymaobutte2026-02-11Yes$13.5150pcs$675.523.56%$159.15#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近红海，甚至对新品牌是高风险市场。 现有数据里，市场总体可识别利润率只有36.59%，但新上架产品的盈利率只有27.27%，而在新产品里，70%都在亏损；更关键的是，成功几乎被少数老品牌和少数新品牌垄断，新品牌真正的正例只有 Enzeno 的 B0FPMDJ2W8，不能把它当成普遍可复制的机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EnzenomaobutteNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SheeChungEnzenoDalemaRilime#Success Rate by Entry Time
Listing这个市场不该进入，已经明显偏向过度竞争和价格战。 近一年新品牌里只有 1/4 赚钱，新上架总体盈利率只有 27.27%，而最新一批新入场产品几乎全是亏损，说明门槛在快速变高，不是变好做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 0 0 0 3 2026 0 0 1 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 2 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSheeChungB08V87SLJN (4.7/5 (5988 Reviews))SheeChung Fire Pit Cover Round 32"D x 16"H,Waterproof 600D Polyester
This listing is deemed profitablePrice (USD)$17.48Released TypeOld Release (2021-02-09)Brand is an old entry in this marketSize and Weight24.5 x 16.4 x 6.9 cm, 621.00gProfitable Factors
Based on old ASINDesign & Appearance
圆形黑色简约外观，偏通用型收纳防护设计Key Buying Motive
600D加厚面料，强调更强耐磨与抗UV；带抽绳和通风口，提升防风与防冷凝能力Target Customers
适合已有32英寸左右圆形火坑/火盆，且更看重通用适配、耐候防护和低维护成本的户外用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$874.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.16% / 10.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.18% / -6.69%Peak / Non PeakSales & BSR Performance
Saking Fire Pit Cover Square Gas Fire Pit Table Cover 30X30X25 inch
This listing is deemed profitablePrice (USD)$18.67Released TypeOld Release (2023-07-25)Brand is an old entry in this marketSize and Weight26.4 x 22.8 x 5.7 cm, 422.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色纯色外观，偏通用耐脏, 30×30×25英寸方形罩型，适配方形燃气火盆桌Key Buying Motive
附带4个防护配件，减少尖角戳破并延长寿命Target Customers
方形燃气火盆桌/火盆台用户，尤其是担心风大、尖角磨损和雨雪暴晒的户外庭院用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,867.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.11% / 12.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.84% / -1.97%Peak / Non PeakSales & BSR Performance
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