- Benchmark ASINB0G52VQTFR
- MarketplaceUS
- Category ID2619533011
- Analyzed Products
- Keyworddog gps tracker, pet gps tracker, dog tracker collar
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥53.40estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论：这个市场不值得进入，已经明显偏拥挤，且新品牌很难靠常规打法做起来。 新品牌新上架成功率只有24.00%，但近一年新上架产品里85.96%没有跑成；同时市场里14个新品牌、10个老品牌都在反复上新，最近两个月新发布还在密集增加，说明不是蓝海，而是持续加剧的竞争场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入。 虽然少数产品利润率看起来很高，但新品牌成功率只有24.00%，新品牌新品失败率高达60.00%，而且总共有14个新品牌、24个品牌参与，已经明显进入高竞争区；更关键的是，新品里大量是亏损或未跑通的，属于高风险、强对抗市场，不建议现在入场。
证据很直接：用户预算50万人民币，按当前可识别的新产品入场预算，最低/中位数预算约为2,635.84美元，表面上资金是够的；但这只是前几个月的进货、物流和营销，不含研发、品牌和认证，尤其这个类目有电池相关高难度认证压力，长期资金需求会更高。能盈利的样本里，DBDD的B0H1QZXPVD单款月销50、月收入约22.68万，毛利率38.58%，但同品牌另外2个新品都亏损；Tractive的B0D6Z7KPBP月销700、月收入约464.66万，毛利率45.01%，但它是成熟老品牌，不是小商家可直接照搬的对象。整体上，市场盈利产品占13.41%，新品盈利占11.94%，离“容易做”还很远，而且新品牌新品亏损率60.00%，老品牌新品亏损率80.95%，说明新上架后大多数都活不下来。
Early sourcing + logistics + marketing budget (USD)$2,635.84 - $2,635.84Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.68%New listing success rate (old brands):4.76%New listing success rate (new brands):24.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- AirTag/Find My 兼容定位器：对 iPhone 用户来说更便宜、生态更成熟，适合不需要真正 GPS 远距离追踪、只是想防走失的场景。
- 普通蓝牙防丢器：价格通常更低、设置更简单，适合公寓、城市短距离遛狗或室内找回，不必承担月费或复杂安装。
- 反光吊牌/定制身份牌：成本极低、无需充电和App，适合“找回后被人联系”的风险管理，比电子追踪器更容易入门。
- 带铃铛/响片的防走失项圈配合训练：如果用户主要担心夜间或近距离走失，可用更低成本的行为管理方案替代部分追踪需求。
- 宠物微芯片登记服务：一次性费用低于持续购买追踪设备，适合以“身份识别+收容所/兽医扫码找回”为主的保底方案。
- 围栏/门禁加强方案（如门栓、宠物门挡、窗纱加固）：从源头降低逃逸概率，通常比买GPS设备更便宜，也更适合家中高风险出入口管理。
- 长牵引绳/伸缩牵引替代短时放犬：对训练中或容易冲出的狗，低成本地降低走失概率，尤其适合郊游、露营、训练场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，已明显进入拥挤竞争区，小品牌尤其不适合。 现有数据不是“少数赢家”，而是“多数同质化、少数差异化”的局面；在这种环境里，靠常规上新几乎只会变成库存和价格战。
Most investment in new productsLeast investment in new productsNew products with Highest revenueDBDD
Recent Monthly Revenue (USD):$2,268.00(50pcs/month)B0H1QZXPVD (4.7/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTractive
Recent Monthly Revenue (USD):$46,466.00(700pcs/month)B0D6Z7KPBP (3.9/5 (4922 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsBOMERAHE
Recent Monthly Revenue (USD):-(-)B0H1QR3353 (4.5/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H1QL7RRY (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1QK3QG7 (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 项圈和追踪器一体式，和常见挂件式差异大
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- 无月费，降低购买门槛
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- 支持 iOS 和 Android，覆盖面更广
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- 功能集中：实时定位、地理围栏、蜂鸣寻宠，实用性强
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- 外观简洁，适合想要低调实用款的养宠用户
B0GSYMV7T1 (3.9/5 (14 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 一体式反光项圈设计，和普通定位器外观不同
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- 深绿色配色更醒目，夜间可视性更好
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- 适合中大型犬，目标人群更明确
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- 兼顾定位和项圈安全性，购买理由直观
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- 免月费加长续航，容易打动注重省心的用户
B0H1WZK5MH (4/5 (48 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入：新品盈利率只有11.94%，但真正能稳定赚钱的新品几乎都靠差异化和品牌/功能力，普通跟款很容易亏。市场里可识别的新品牌已出现6个，且新品牌新品盈利只占2400%、非盈利占6000%（同类里亏损面更大），说明竞争已很挤，不是适合小商家轻松切入的赛道。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D6Z7KPBPTractive2024-09-03Yes$66.38700pcs$46466.045.01%$20914.35
B0FVFQKFN2petivity2025-10-09Yes$40.0100pcs$4000.040.41%$1616.4
B0G6HMTNJ9BONSO2025-12-12Yes$32.99100pcs$3299.036.05%$1189.29B0GSYMV7T1BONSO2026-03-18Yes$32.99100pcs$3299.034.98%$1154.0
B0H1G5PLMDZtobny2026-05-12Yes$27.02100pcs$2702.039.62%$1070.54B0H1QZXPVDDBDD2026-02-05Yes$45.3650pcs$2268.038.58%$875.0
B0H2HRLGCXXINGGUANG MINGREN2026-05-21Yes$41.1550pcs$2057.541.27%$849.14
B0GFNSCRN9MDTZULIK2025-11-24Yes$17.99100pcs$1799.033.63%$605.01
B0DQDHP9Z7PETLOC82024-12-13Yes$24.5550pcs$1227.533.45%$410.6
B0H25PT7VXFecisumkeji2026-05-18Yes$21.4450pcs$1072.033.94%$363.84
B0DRP93N6MPAJ GPS2025-01-02Yes$13.650pcs$680.018.36%$124.85Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVFQKFN2petivity2025-10-09Yes$40.0100pcs$4000.040.41%$1616.4B0G6HMTNJ9BONSO2025-12-12Yes$32.99100pcs$3299.036.05%$1189.29B0GSYMV7T1BONSO2026-03-18Yes$32.99100pcs$3299.034.98%$1154.0B0H1G5PLMDZtobny2026-05-12Yes$27.02100pcs$2702.039.62%$1070.54B0H1QZXPVDDBDD2026-02-05Yes$45.3650pcs$2268.038.58%$875.0B0H2HRLGCXXINGGUANG MINGREN2026-05-21Yes$41.1550pcs$2057.541.27%$849.14B0GFNSCRN9MDTZULIK2025-11-24Yes$17.99100pcs$1799.033.63%$605.01B0H25PT7VXFecisumkeji2026-05-18Yes$21.4450pcs$1072.033.94%$363.84#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区且对新卖家并不友好。整体新产品成功率只有14.04%，新品牌里真正盈利的只占28.57%，但新品牌样本里非盈利占71.43%；老品牌新产品成功率更低，只有5.56%，说明这个类目连成熟玩家都很难持续赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FecisumkejiXINGGUANG MINGRENMDTZULIKpetivityBONSOZtobnyDBDDNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZFSJTAGMyiwbHONGTOP HOther#Success Rate by Entry Time
Listing这个市场已经明显过热，不建议进入。 近一年新品里，真正盈利的新发布只有6个，占21个新发布的28.57%，但未达标的有15个，占71.43%；按整体可识别样本看，盈利率只有13.41%，新发布盈利率更低，只有11.94%。更关键的是，最近两个月新品牌密集涌入：2026年6月有14个新发布、7月还有10个新发布，但这批几乎全落在“other/未验证成功”，说明市场在加速拥挤而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 2 1 11 2026 0 0 0 0 0 4 1 48 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 1 2 2025/11 0 0 0 0 0 1 0 8 2025/12 0 0 0 0 0 1 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 1 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 2 1 16 2026/6 0 0 0 0 0 0 0 14 2026/7 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasespetivityB0FVFQKFN2 (3.9/5 (216 Reviews))petivity Dog GPS Tracker Powered by Purina, Waterproof Real Time Tracking GPS Dog Collar, Downloadable App, Subscription Required
This listing is deemed profitablePrice (USD)$40.00Released TypeNew Release (2025-10-09)Brand is a new entry in this marketSize and Weight21.6 x 15.1 x 2.4 cm, 30.00gProfitable Factors
Established brand with longevityDistinct functions and featuresKey Buying Motive
支持实时GPS定位与活动追踪，并提供个性化活动目标Target Customers
需要订阅制、依赖蜂窝网络的养宠用户，尤其是希望同时管理定位与运动数据的狗主人Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,000.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight39.43% / 40.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight37.83% / 38.82%Peak / Non PeakSales & BSR Performance
New GPS Tracker for Dogs: Smart Pet Collar with Real-Time Tracking,No Monthly Fee/Subscription (iOS & Android) Waterproof, Anti-Lost,365-Day Long Battery Life GPS Tracker Dog Collar(Tracker Included)
This listing is deemed profitablePrice (USD)$32.99Released TypeNew Release (2025-12-12)Brand is an old entry in this marketSize and Weight19.8 x 6.3 x 4.2 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
红黑配色更偏运动风，和竞品常见的绿/黑/蓝相比更显眼, 一体式狗项圈+追踪器的2合1形态，外观更像可直接佩戴的成品项圈Key Buying Motive
支持iOS/Android双平台、实时定位、地理围栏、近距离蜂鸣寻宠，并主打无订阅和365天长续航Target Customers
更适合希望一次性购买、拒绝月费、同时需要手机端实时找宠的养犬用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,299.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight35.05% / 36.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.70% / 34.70%Peak / Non PeakSales & BSR Performance
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