- Benchmark ASINB0FP2XKR5B
- MarketplaceUS
- Category ID2975354011
- Analyzed Products
- Keyworddog accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.70estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：样本规模虽然不大，但已经很清楚地显示出同质化强、利润偏薄、且新品牌并没有稳定跑通。对大品牌和小商家都不是好机会，除非你能做出明显功能差异，否则大概率会被拖进低利润竞争。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不该进入，用户预算 50 万元足够做单个 ASIN 的初步启动，但不足以改变这个市场的低确定性和低成功率。 现有样本里只有 2 个新品牌产品：ENONCI 的 B0FP2XKR5B 赚到 11.59% 毛利、月销约 50 件、月营收约 $80,850；但同品牌另一个新上架 ASIN B0FPM7XQHL 直接不盈利，说明不是“钱够就能做”，而是高度依赖选品与差异化。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 密封零食袋夹/零食封口夹：更便宜、占用空间更小，适合只需要临时防潮保存狗零食的用户。
- 可重复密封食品级自封袋（带拉链袋）：获取门槛最低，清洗成本几乎为零，适合少量分装零食。
- 原装零食包装直接用收纳盒二次整理：不额外购买专用罐，适合对外观和台面陈列要求不高的用户。
- 玻璃密封罐/普通厨房储物罐：在超市或家居店更容易买到，通常比宠物专用不锈钢罐更便宜。
- 小型带盖塑料收纳罐：轻便、便宜、摔坏成本低，适合预算敏感且不追求高端材质的用户。
- 带硅胶圈的普通食品保鲜盒：一物多用，既能装狗零食也能装人食物，降低购买单一宠物用品的必要性。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：样本里新品牌只有1个，且新品牌新上架产品成功率50%、失败率50%；真正赚钱的样本只有1个，毛利率也只有11.6%，明显低于15%的健康线，已经接近价格战区。 大品牌可以勉强用更强投放和品牌溢价切入，但小商家不该进，除非你能做出明显功能差异，否则很容易被同质化产品拖进亏损。
New products with Highest revenueMost investment in new productsLeast investment in new productsENONCI
Recent Monthly Revenue (USD):$808.50(50pcs/month)B0FP2XKR5B (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHarry Barker
Recent Monthly Revenue (USD):$459.00(50pcs/month)B0D94S29BJ (4.4/5 (37 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 银色不锈钢外观更醒目，厨房台面感强
- |
- 日期拨盘+侧扣盖设计更有差异化
- |
- 带取食勺，功能感更完整，容易吸引点击
B0FP2XKR5B (4.5/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 产品形态是大号金属勺，和常见收纳罐差异大
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- 镜面金属质感强，画面更抓眼
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- 适合与宠物粮桶搭配，场景明确
B0D94S29BJ (4.4/5 (37 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，当前是低利润、强同质化的竞争场，且没有足够新品牌扩张证据。 现有样本里，已知可判断利润的产品只有3个，整体盈利率33.33%，但新产品里真正可判断的只有2个：1个盈利、1个亏损，盈利率50%看起来不差，问题是盈利款B0FP2XKR5B只赚$93.71/月、利润率11.59%，离你要求的“至少15%才算健康”都还差一截，而亏损款B0D94S29BJ利润率-14.5%，说明这个细分很容易被价格和同质化压垮。市场趋势也偏弱：2025年只出现2个新发布，且8月到11月基本是零新增，只有9月和10月各1个，完全看不到你要的“新品牌大量涌入”那种增长机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FP2XKR5BENONCI2025-10-22Yes$16.1750pcs$808.511.59%$93.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FP2XKR5BENONCI2025-10-22Yes$16.1750pcs$808.511.59%$93.71#New Product Success Rates
Listing这个市场不适合进入，已经是高竞争、接近价格战的市场；对大品牌和小卖家都不建议继续。 现有样本里，能跑出来的只有 ENONCI 的一个新款，靠的是在旧品基础上做了功能差异化，而不是靠纯新创意；但另一个 ENONCI 新品和老牌 Harry Barker 的产品都没跑通，说明门槛已经很高，且成功并不稳定。
数据上看，市场只呈现出很弱的成功信号：可识别利润样本里只有 33.33% 赚钱，新品里是 50.00%，但这只是 2 个新品样本，样本太小，不能当成乐观信号；真正有意义的是，失败样本已经把老牌和新牌都覆盖了。 ENONCI 的盈利款 B0FP2XKR5B 售价约 $16.17，月销 50 件，月收入约 $808.50，利润率 11.59%，只是刚过及格线；它之所以能赢，核心是“基于旧 ASIN + 功能差异化”，带日期拨盘、304 不锈钢、硅胶密封圈、单手侧扣开合。相反，ENONCI 的 B0FPM7XQHL 和 Harry Barker 的 B0D94S29BJ 都失败了，其中后者只有 -14.5% 利润率，且 37 条评论、月收入约 $459，属于典型的低辨识度、同质化产品。市场总样本收入约 $1,267.50，说明这个类目并不大，但竞争已经足以把通用款挤出局。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENONCINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENONCI#Success Rate by Entry Time
Listing这个市场不值得进，属于明显的高风险竞争场，且对新品牌并不友好。 2025年只有2个新品牌样本，1个盈利、1个亏损，表面成功率50%，但这只是极小样本；同时市场利润分布里，亏损样本、10%~20%盈利样本和“其他”各占一部分，说明真正能稳定跑通的并不多。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesENONCI Airtight Dog Treat Canister, 304 Stainless Steel Food Storage Jar with Date Dial Silver-1.5L
This listing is deemed profitablePrice (USD)$16.17Released TypeNew Release (2025-10-22)Brand is a new entry in this marketSize and Weight15.7 x 13.5 x 13.2 cm, 449.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
银色不锈钢外观，偏厨房家居风, 圆筒罐体+侧扣盖结构，带日期拨盘，整体更像保鲜罐而不是普通宠物零食桶Key Buying Motive
304不锈钢+硅胶密封圈的密封保鲜方案，并附带取食勺和单手侧扣开合Target Customers
适合重视零食保鲜、桌面收纳和金属质感家居风格的养犬家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$808.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.77% / 11.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.31% / -2.48%Peak / Non PeakSales & BSR Performance