- Benchmark ASINB0C89G9N81
- MarketplaceUS
- Category ID16310091
- Analyzed Products
- Keywordmovie night popcorn kit, popcorn serving set, popcorn bags and scoops set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.45estimated
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：新品牌为0，最近新上架产品盈利率为0%，而且可见的成功基本都来自老品牌吃存量，不是新进入者可复制的机会。对小商家尤其不友好，已经是明显的高竞争、低增量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 现有数据只显示少数样本里，能活下来的其实是老品牌/老ASIN在吃量，新上来的产品已经出现亏损迹象，说明你要面对的不是轻松增长，而是靠品牌力和投放硬顶的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 用普通纸袋/午餐袋替代整套爆米花袋：成本更低、随手可得，适合临时分装和活动派发。
- 直接使用家中现成碗/一次性纸杯分装：不需要额外购买套装，操作最简单，适合小型电影夜。
- 购买独立的食品级小号纸袋或糖果袋，搭配家里已有勺子：比整套更便宜，且包装形式更灵活。
- 用可重复使用的自封袋/食品袋做分装：单次成本低，便于提前准备和带走，适合不追求‘影院感’的场景。
- 只买单独的爆米花勺或量勺，不买整套：如果主要需求是舀取和分配，能大幅降低采购门槛。
- 用一次性餐盘/小碗替代袋装：更容易吃，尤其适合家庭观影或儿童场景，不需要控制袋型规格。
- 在超市或便利店直接购买预包装爆米花小零食：比自制分装更省事，适合时间紧、人数少的场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且新上架产品盈利率为0%，已经是明显的价格战/高风险市场。 现有数据里，只有老品牌 Essenya 的旧款 ASIN B0C89G9N81 跑通了，但它不是新品牌可复制的轻量级案例；反而它的新品 B0GS1Q564L 直接失败，说明这个赛道对新切入者很不友好。
Old brand with the most profitable new productsEssenya
Recent Monthly Revenue (USD):$1,370.50(50pcs/month)B0C89G9N81 (4.7/5 (1316 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 经典红白影院风，吸引爱看电影和派对布置的用户
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- 勺子+撒盐罐组合更完整，使用场景更直观
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- 与其他款相比品牌组合更有辨识度，适合快速点击
B0C89G9N81 (4.7/5 (1316 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 200袋+2个撒料罐，配置最丰富，适合大批量分装用户
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- 红白爆米花包装很有影院感，图片更容易联想到派对/影院场景
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- 相比基础款更偏商用和活动备货，差异更明显
B0CWL376LVBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：不是机会市场，而是被旧品牌和低差异化产品卡死的市场。 现有数据里，已知可判断利润的产品只有4个，整体盈利率50%，但新上架产品的盈利率是0%；更关键的是，新产品样本里唯一能看到的就是 Essenya 的 B0GS1Q564L，直接亏损，说明现在的入场者不是赚不到钱，就是还没跑出来。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C89G9N81Essenya2022-11-07Yes$27.4150pcs$1370.520.71%$283.84B0CWMTFMK7HKZTUY2024-02-27Yes$22.1550pcs$1107.513.99%$154.94Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GS1Q564LEssenya2026-03-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：产品高度同质化，老品牌主导，且新产品几乎没有真实成功样本。 现有数据里，整体可识别的盈利产品只有50%，但新发布产品盈利率是0%，说明新进入者基本打不过现有结构，市场对新人非常不友好。
证据很直接。 当前可见的老品牌 Essenya 有2个产品，1个盈利、1个亏损，品牌成功率50%；但它的新发布产品 B0GS1Q564L 是亏损的，B0C89G9N81 虽然盈利，但属于旧款老产品，说明赚钱主要来自既有老品，而不是新品突破。另一个品牌 HKZTUY 的 B0CWMTFMK7 能盈利，利润率20.7%，月销50、月营收约1370.5美元、累计评论48，表面看像成功案例，但它的成功原因明确写的是“基于旧ASIN”，不是新品牌靠创新打开市场；而同品牌的 B0CWL376LV 直接失败，原因是缺少差异化、市场小且竞争极强。整体上，失败样本都指向同一个结论：标准爆米花袋+勺子+撒盐罐这类组合已经被做烂了，靠常规款很难赢。
对两类卖家都不成立。 对大品牌来说，虽然 50万人民币 预算足以覆盖单个ASIN的起步投入，但这个市场并不是“钱够就能赢”，因为赢的样本依赖老品牌势能和旧链接，而不是可复制的新打法；对小商家来说，当前没有看到真正可信的低评论新品牌成功样本，反而更像是被老品牌和存量链接挤压的价格与流量战场。结论很明确：不要进入。若一定要做，只能走明显差异化、专利/结构创新、或强品牌化路线，否则胜率极低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Essenya#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的高竞争、低增量市场。 新品盈利率是0%，而且最近出现的新品牌/新发布并没有形成有效成功案例，反而是 2026 年 3 月的 Essenya 新品 B0GS1Q564L 直接失败，说明最近入场更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEssenya 102 Pcs Popcorn Bags with Popcorn Scoop and Salt Shaker,1 oz Small Pop Corn Bags Popcorn Bags Individual Servings for Popcorn Machine Supplies Party Movie Night Theater
This listing is deemed profitablePrice (USD)$27.41Released TypeOld Release (2022-11-07)Brand is an old entry in this marketSize and Weight25.0 x 23.7 x 8.4 cm, 789.00gDesign & Appearance
红白爆米花袋的经典影院风格包装，带来更强的电影夜/派对氛围感Key Buying Motive
在基础爆米花袋组合上加入不锈钢勺和带手柄盐罐，便于分装与调味一体化使用Target Customers
适合家庭电影夜、派对、影院小卖部和小型商用分装场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,370.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.24% / 20.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.47% / 5.93%Peak / Non PeakSales & BSR Performance
HKZTUY Popcorn Bags Kit, 200 Count 1 Oz Bags, Scoop, Salt Shaker
This listing is deemed profitablePrice (USD)$22.15Released TypeOld Release (2024-02-27)Brand is an old entry in this marketSize and Weight25.7 x 21.9 x 8.2 cm, 739.00gProfitable Factors
Based on old ASINDesign & Appearance
经典红白爆米花袋外观，偏电影放映机/影院风格Key Buying Motive
200个独立装小袋 + 不锈钢勺 + 盐罐的基础组合，便于分装和现场调味Target Customers
适合家庭观影、派对和小型影院式零售分装场景，需要按1盎司份量快速出餐的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,107.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.74% / 13.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.21% / -2.96%Peak / Non PeakSales & BSR Performance