- Benchmark ASINB0FRSM2BWQ
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordcell phone mount, car phone mount
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.33estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：它不是一个适合新商家切入的机会，且对大品牌也不算健康。 当前只看到1个新品牌 Mocagen，却只有2个新上架产品：B0FRSM2BWQ 盈利，B0G1CB95H6 不盈利，表面成功率50%，但样本极小，不能说明市场好做；更关键的是，真正跑出来的盈利产品高度依赖功能差异化和更强投入，不是低成本可复制模型。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论：不建议进入，这个市场偏高风险，且以当前证据看更像是“高投入才可能换来少量成功”的赛道，不适合小商家轻易切入。 你的预算 500,000 CNY 折算约 69,000 USD，表面上能覆盖单个ASIN前期上架，但这类预算只能撑前几个月的采购、物流和投放，不包含研发、品牌和认证成本；而且当前样本里真正跑出来的成功案例，明显依赖差异化和更强的产品力。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机支架/磁吸支架（直接贴在手机壳或车内，成本更低、安装更简单）
- 可调节仪表台防滑垫（不需要夹臂或出风口结构，放上即可使用）
- 一次性/可重复使用的魔术贴固定方案（车内固定手机，便宜且适配多数机型）
- 带可旋转挂钩的简易后视镜支架（对出风口/仪表台空间受限的车辆更友好）
- 手机腕带/挂绳式防掉落方案（如果用户主要是防滑而非看导航，可替代部分支架需求）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：样本里只有1个新品牌 Mocagen，却已经出现1个盈利、1个亏损，说明成功率只有50%，但更关键的是它的盈利几乎只来自单一爆款，且产品成功依赖明显差异化与较高投入，不是低成本可复制模型。对小卖家来说，这更像是需要重研发/高投入的窄赛道，不是稳健机会；对大品牌来说可以做，但必须带着预算和差异化能力进场。
Least investment in new productsMost investment in new productsNew products with Highest revenueMocagen
Recent Monthly Revenue (USD):$2,694.00(50pcs/month)B0FRSM2BWQ (4.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FRSM2BWQ (4.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G1CB95H6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。当前数据只有 2 个样本，但新产品里可见的结果是 50% 盈利、50% 亏损，且真正跑出来的只有 Mocagen 这一家：B0FRSM2BWQ 以 34.3% 利润率、月销 50、月营收 2694 美元、月利润 924.05 美元成立，但同品牌另一条新产品 B0G1CB95H6 直接不盈利，说明这个赛道不是靠轻松复制就能稳进的。 关键问题不是“有没有利润”，而是“能不能在不靠强品牌投入和激进打法的情况下持续做出来”；按现有证据，答案是否定的。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FRSM2BWQMocagen2025-11-06Yes$53.8850pcs$2694.034.3%$924.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRSM2BWQMocagen2025-11-06Yes$53.8850pcs$2694.034.3%$924.05#New Product Success Rates
Listing这个市场不适合现在进入：样本里只有 2 个新产品，成功率 50%，看起来不是全面价格战，但真正可复制的“新品牌成功”几乎只有 Mocagen 这一家，且另一条新产品直接失败，说明成功并不稳定，更像是靠单品差异化和较高投入硬推出来的结果。对小品牌来说，能不能进场不是看有没有 1 个赢家，而是看是否存在稳定、低门槛、可复制的成功路径；这里没有。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MocagenNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Mocagen#Success Rate by Entry Time
Listing这不是一个适合进入的市场：近一年几乎没有新增品牌扩张，市场不是在放量，而是被少数新品牌的单点试错占住了；新品牌成功率只有50%，但样本只有2个，不能当成健康机会，反而说明真实可复制的成功非常稀缺。 你的预算是50万CNY，表面上能覆盖单个ASIN的前期投入，但从现有数据看，真正能稳定跑出来的机会不足，不值得现在重仓进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMocagen MC1 Phone Controller for iPhone & Android – Ergonomic Grip, Low Latency, Case Friendly, Mobile Controller with Hall Effect Joysticks, Portable Travel Companion for Car/Leisure(White+Black Case)
This listing is deemed profitablePrice (USD)$53.88Released TypeNew Release (2025-11-06)Brand is a new entry in this marketSize and Weight23.1 x 14.8 x 7.2 cm, 558.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白黑配色，偏游戏外设风格, 一体式手柄+硬壳收纳箱设计，区别于普通车载手机支架Key Buying Motive
霍尔摇杆防漂移、支持手机壳直装、带RGB灯环与旅行收纳Target Customers
面向手游玩家、云游戏用户和需要便携外出收纳的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,694.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight32.96% / 34.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.90% / 29.24%Peak / Non PeakSales & BSR Performance