- Benchmark ASINB0FRSM2BWQ
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordmobile game controller, phone controller, mobile gaming controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥32.33estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 新品成功率只有25.00%，但2026年新品里非盈利达到20个、盈利只有3个，后期入场明显更难；同时市场里几乎没有新品牌扩张，反而是老品牌用高预算和持续迭代把利润吃掉了，已经是高压竞争区，不适合继续赌。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算50万人民币看起来足够覆盖单个ASIN的前期启动，但市场已经明显偏向高压竞争，新品成功率只有25.00%，而且最近几个月新品里非盈利数量持续压过盈利数量，2026年6月甚至出现8个非盈利新品对1个盈利新品的局面，说明竞争正在变差而不是变好。
Early sourcing + logistics + marketing budget (USD)$18,213.50 - $30,579.74Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.57%New listing success rate (old brands):13.64%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机屏幕触控/虚拟按键方案：直接用原生触控玩手游或模拟器，不需要额外配件，成本最低、上手最快，适合轻度玩家和临时需求。
- 蓝牙通用手柄（非手机专用）：如常见的PS/Xbox风格蓝牙手柄，价格区间更广，兼容手机、平板、PC、电视盒子，属于更通用的替代选择。
- 手机夹式通用手柄支架 + 现有蓝牙手柄：把已有手柄和廉价手机夹组合使用，投入通常低于专用手机控制器，且可复用现有设备。
- 云游戏/串流的触控友好方案：直接使用支持触控映射或屏幕虚拟摇杆的云游戏平台/远程串流应用，省去硬件购买，设置门槛也更低。
- 一次性/短期外接方案：借用朋友的手柄、使用网吧/共享设备，或在出行时临时购买低价通用手柄来替代专用移动游戏控制器。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论非常明确：已经进入价格战/高饱和区，小品牌不应继续做，大品牌也没有明显胜算。 现有数据里，新进入品牌并没有形成健康增量，反而要靠高预算、强投放和重复迭代才能维持；对小商家来说，这不是可复制的机会，而是高成本试错。
Most investment in new productsLeast investment in new productsNew products with Highest revenueabxylute
Recent Monthly Revenue (USD):$9,744.00(200pcs/month)B0FWBYDF8Y (4.2/5 (311 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,932.00(100pcs/month)B0H4FGHP1T (4.2/5 (311 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,439.00(50pcs/month)B0G5YLP1BJ (4.2/5 (311 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGameSir
Recent Monthly Revenue (USD):$34,260.00(1000pcs/month)B0DXPMVCWC (4.2/5 (1713 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,365.00(500pcs/month)B0GJSWSMFN (3.7/5 (320 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,992.00(400pcs/month)B0F4WWQ738 (4.4/5 (623 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸快拆、口袋级超小体积，外形最不常见
- |
- 橙色高辨识度，图片更醒目，容易吸引点击
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- 主打竖屏/横屏/分体复古短时游戏，定位鲜明
B0H2LNH8VP (4.2/5 (311 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 紫色半透明竖向掌机外形，和常规伸缩手柄差异大
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- 复古街机风强，视觉记忆点明显
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- 轻巧小型、口袋式夹持，适合短时休闲玩家
B0H2LDW4SJ (5/5 (3 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是明显偏向“高投入、强品牌、强营销”的红海市场，新品牌和小商家都不是好切入点。 新品里有利润的只占少数，而且赚钱的主要是老品牌和少数大牌新款；同时，市场里大量新品都挤在30%~40%利润带，说明不是“高利润机会”，而是“靠品牌和投放硬撑”的竞争场。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DCN1WX69Mocagen2024-09-26Yes$38.571000pcs$38570.036.08%$13916.06B0DXPMVCWCGameSir2025-04-30Yes$34.261000pcs$34260.038.42%$13162.7
B0F9L7Q3VG8Bitdo2025-07-01Yes$49.99400pcs$19996.039.85%$7968.41B0GJSWSMFNGameSir2025-02-15Yes$34.73500pcs$17365.038.34%$6657.75B0F4WWQ738GameSir2025-04-23Yes$34.98400pcs$13992.038.49%$5385.53B0FWBYDF8Yabxylute2025-10-15Yes$48.72200pcs$9744.041.29%$4023.3
B0G4WJJ8XWAceGamer2024-10-01Yes$23.54500pcs$11770.032.89%$3871.16
B0DP729NFCMocagen2025-02-18Yes$41.15200pcs$8230.037.1%$3053.33B0GVYK7KQ1EasySMX2026-03-01Yes$68.43100pcs$6843.042.89%$2934.97B0H4FGHP1Tabxylute2026-06-01Yes$49.32100pcs$4932.042.01%$2071.94
B0FJFG77R5BKELHS2025-07-01Yes$25.99200pcs$5198.031.97%$1661.81
B0D49HBW9DSCUF2024-07-08Yes$35.78100pcs$3578.037.65%$1347.12
B0H26G5HRJGameSir2025-05-18Yes$34.99100pcs$3499.038.43%$1344.67
B0GXXMHCV4GameSir2026-04-21Yes$34.99100pcs$3499.038.24%$1338.02B0G5YLP1BJabxylute2025-12-09Yes$48.7850pcs$2439.041.25%$1006.09B0H2LNH8VPabxylute2026-05-01Yes$48.2750pcs$2413.541.14%$992.92
B0F9L7L7CJ8Bitdo2025-05-25Yes$48.7850pcs$2439.038.05%$928.04B0FRSM2BWQMocagen2025-11-06Yes$53.8850pcs$2694.034.3%$924.05
B0F4KD1WBRKICKDOT2025-07-23Yes$49.2350pcs$2461.536.81%$906.08B0DLFVGYJP8Bitdo2024-11-29Yes$49.9950pcs$2499.536.23%$905.57Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWBYDF8Yabxylute2025-10-15Yes$48.72200pcs$9744.041.29%$4023.3B0GVYK7KQ1EasySMX2026-03-01Yes$68.43100pcs$6843.042.89%$2934.97B0H4FGHP1Tabxylute2026-06-01Yes$49.32100pcs$4932.042.01%$2071.94B0GXXMHCV4GameSir2026-04-21Yes$34.99100pcs$3499.038.24%$1338.02B0G5YLP1BJabxylute2025-12-09Yes$48.7850pcs$2439.041.25%$1006.09B0H2LNH8VPabxylute2026-05-01Yes$48.2750pcs$2413.541.14%$992.92B0FRSM2BWQMocagen2025-11-06Yes$53.8850pcs$2694.034.3%$924.05#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有25%，但非盈利新产品占74.07%，而且整体盈利产品中40%+利润段的产品占多数，说明利润集中在少数强势玩家手里，普通新进者很难复制。更关键的是，旧品牌仍在主导利润，新品牌真正跑通的只有 abxylute 一家，市场不是机会型扩张，更像是被少数品牌卡位的高门槛竞争场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GameSirabxyluteEasySMXMocagenNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MegadreamCrotrainJosoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入超饱和和价格战区。 近一年新入场表现明显变差：2025年还只有4个新品牌新产品盈利、1个亏损；到了2026年，非盈利新产品暴增到20个，而盈利只有3个，说明竞争在快速加剧，后进者越来越难赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 2 1 2026 0 0 0 0 0 1 3 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 1 0 2025/11 0 0 0 0 0 1 0 1 2025/12 0 0 0 0 0 0 1 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 1 3 2026/4 0 0 0 0 0 1 0 2 2026/5 0 0 0 0 0 0 1 1 2026/6 0 0 0 0 0 0 1 8 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Mobile Game Controller for iPhone/Android Handheld Gaming, Wireless Phone Gaming Controllers with (Programmable) /Hall Effect Joysticks & Analog Triggers/Adjustable Turbo (Black with Watercolor Pattern Lights)
This listing is deemed profitablePrice (USD)$37.99Released TypeOld Release (2024-11-28)Brand is an old entry in this marketSize and Weight22.1 x 13.6 x 7.7 cm, 481.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身搭配水彩纹理灯效，视觉识别度高, 手柄外观加入水彩风格发光图案，区别于竞品常见的纯色/透明/复古造型Key Buying Motive
支持Hall效应摇杆、可编程背键、可调Turbo，并兼容KeyLinker进行按键映射与固件更新Target Customers
偏好云游戏和跨平台手游、同时需要背键与摇杆防漂移的进阶玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,899.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight31.26% / 33.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.08% / 26.92%Peak / Non PeakSales & BSR Performance
8Bitdo Ultimate Mobile Gaming Controller for iPhone, Apple, Android & Xbox Cloud Gaming, Bluetooth Gamepad with Hall Effect Joysticks, 2 Pro Back Buttons, Officially Licensed (White)
This listing is deemed profitablePrice (USD)$48.78Released TypeOld Release (2025-05-25)Brand is an old entry in this marketSize and Weight21.7 x 12.8 x 7.6 cm, 490.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色配色更偏高级感，和竞品常见的紫色、透明、黑色相比更显简洁。, 伸缩式夹持结构，整体更接近主机手柄形态，区别于常见的快拆/磁吸/竖向街机式设计。Key Buying Motive
Xbox官方授权、Apple官方支持，支持Xbox Cloud Gaming；霍尔摇杆/扳机、2个背键、可在手机端用8BitDo Ultimate Software V2自定义。Target Customers
面向同时使用iPhone/Android并重视云游戏、手感精度和品牌背书的中高意愿玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,439.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.69% / 38.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.79% / 33.15%Peak / Non PeakSales & BSR Performance
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