- Benchmark ASINB0FRR4LRGY
- MarketplaceUS
- Category ID21490696011
- Analyzed Products
- Keywordbaby bath toy, toddler bath toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥36.05estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因不是“有机会但要努力”，而是已经出现了明显的低利润+低成功率信号：新品牌里只有 ROBUD，一个新上架产品 B0FRR4LRGY，结果利润率是 -3.61%，月收入约 $3,004 但仍亏损；按当前样本看，新品牌新发布产品成功率 0%，市场进入时间越近，越没有改善迹象。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，至少对当前预算和当前竞争形态都不行。 用户预算是500,000 CNY，按已识别样本看，代表性新上架ASIN B0FRR4LRGY 的标价是60.08 USD，但利润率只有-3.61%，而且还是大件重货，首段运费14.95美元、FBA 15.18美元、广告成本占比很高，说明这类产品一上来就被物流和投放吃掉利润；不是“预算够不够”的问题，而是入场后仍然很难做成正利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手或闲置的木质早教活动方块/活动立方体：同类功能更接近，但通常价格更低，适合先试用再决定是否买新款。
- 低价塑料迷你活动桌/活动面板：提供旋转、滑动、配对等基础互动，功能覆盖面虽少于大号木质立方体，但更便宜、体积更小、收纳更容易。
- 可重复使用的洗澡贴纸/泡澡玩具套装：如果用户的真实场景是浴室陪玩，这类产品比大型桌面早教玩具更贴近场景、价格更低，也更容易上手。
- 硅胶/软胶感官玩具套装（捏捏球、挤压动物、浮水玩具）：成本通常更低，适合1-3岁儿童的触觉和手部精细动作练习，且清洗和携带更方便。
- 纸板或布艺早教书、翻翻书、触摸书：比木质多功能玩具更便宜、占空间更小，能替代一部分认知启蒙与手眼协调训练需求。
- 按月租借或借用早教玩具服务：如果只想短期试用“活动立方体”这类玩具，租借/借用通常比直接购买更灵活，避免高价买入后闲置。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是低成功率、低利润的高风险市场。 新品牌几乎没有盈利案例，市场里新发布产品的盈利率为0%，而且已出现明显的亏损样本；对小品牌和大品牌都不是好机会。ROBUD 这类新品牌样本里，单个ASIN B0FRR4LRGY 的早期投入约 $9,012，月收入约 $3,004，却只有 -3.6% 利润率，属于“卖得动但不赚钱”的典型，说明这里更像在拼流量和预算，不是拼健康利润。
Most investment in new productsNew products with Highest revenueLeast investment in new productsROBUD
Recent Monthly Revenue (USD):$3,004.00(50pcs/month)B0FRR4LRGY (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FRR4LRGY (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：当前样本里新品牌新上架产品 0% 盈利、100% 亏损，且现有可见样本利润率为 -3.6%，已经是明显的低利润价格战信号。更关键的是，ROBUD 这个新入场品牌的代表产品 B0FRR4LRGY 只有 7 个评价，却已经做到 50 单/月、月营收 3004 美元，但仍然亏损，说明这里不是“做不出来”，而是“做出来也未必赚钱”。
证据很直接：B0FRR4LRGY 售价 60.08 美元，早期投入约 9012 美元（其中广告约 2440 美元），仍然只有 -3.61% 利润率、最近月利润 -108.44 美元；产品还被判定为非活跃销售，失败原因是缺乏独特性和市场太小/竞争太强。这说明如果要靠差异化冲进去，预算不只是 500000 元的货源+物流+基础推广，还要额外承担研发、品牌和认证成本；而按当前数据，市场里没有看到任何“新品牌能稳定赚钱”的样本，反而是典型的低毛利、强竞争环境。
对大品牌来说，理论上可以靠更强的品牌力和更重投放硬进，但这类市场本身已经在压利润，投入不一定换来回报；对小商家来说，没有真实可复制的成功案例，也看不到不依赖激进营销/高投入就能成功的路径。短结论：不要进入；若一定要做，只能把 ROBUD 的这类“高价、重投放、低利润”路线当作反面案例，而不是参考对象。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FRR4LRGYROBUD2025-09-19No$60.0850pcs$3004.0-3.61%$-108.44Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FRR4LRGYROBUD2025-09-19No$60.0850pcs$3004.0-3.61%$-108.44#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率为0%，而且当前样本里唯一的新品牌ROBUD已经直接亏损。 这不是可复制的低成本机会，而是一个需要重投入、还容易踩亏损坑的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROBUD#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险甚至接近失控的价格战市场。 目前能确认的新品牌入场几乎没有成功案例：新品牌新上架产品盈利率是0%，市场整体可识别盈利率也是0%，而且最近可见的唯一新品牌 ROBUD 的 ASIN B0FRR4LRGY 直接亏损，利润率 -3.6%，近月销售 50 件、近月收入约 3004 美元，但最近月利润仍为 -108.44 美元。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases