- Benchmark ASINB0FQP2QN22
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordcell phone case, phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.16estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前看不到“健康增长+可复制成功”的结构，反而是少量新品牌在靠差异化硬打，另一个新款直接失败；对小商家来说，这不是低成本能稳进的赛道，对大品牌来说也只有在准备明显的产品升级和更高投入时才有可能切入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入。这个市场目前对新卖家并不友好：已能看到新品牌里既有盈利样本，也有直接失败样本，但利润并不稳定，且单品进入成本明显偏高；在你现有 50 万元预算下，只能覆盖少数单品的前期铺货与投放，长期品牌建设、研发和认证成本并不够。 现有可验证样本里，RORRY 的盈利新品 B0FQP2QN22 单价 33.6 美元，月销约 300 件，月收入约 100.8 万，利润率 38.47%，但对应的另一个新品 B0H28RP423 直接是非盈利且无有效销售数据，说明这个赛道更像“单点爆款+高投入筛选”，不是低成本稳进市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 插座充电器/USB-C快充头：如果用户主要是担心手机没电，直接买一个更便宜、覆盖场景更广的快充头，回到家/办公室插上就能补电，不需要额外带电池。
- 车充头 + 车内充电线：对通勤或自驾用户，车充通常比便携电源更便宜、更容易获得，而且在车里使用频率高，属于更低成本的替代方案。
- 借用/共享充电宝：临时应急时，租借式充电宝比购买更轻资产，适合偶发断电场景，尤其是短途出行、商场、机场等高可获得场景。
- 磁吸手机支架充电底座：如果用户主要是桌面/床头补电需求，充电底座比移动电源更容易使用，免去外出携带负担，且通常价格更低。
- 带线/自带线的基础款充电宝：若用户只是想要移动电量，不一定需要这类高溢价的30W或钥匙扣设计，普通容量更大的基础款通常更便宜、兼容性也更强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。 目前只看到1个真正跑通的新品，另一条新品直接失败；新品牌新品成功率只有50%，但样本极小，且没有任何“低评论、真小商家”的稳定成功案例，说明不是普通新卖家友好的市场，而是靠明显差异化和较重投放才能勉强做出来的单点机会。
Least investment in new productsMost investment in new productsNew products with Highest revenueRORRY
Recent Monthly Revenue (USD):$10,080.00(300pcs/month)B0FQP2QN22 (4.6/5 (390 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FQP2QN22 (4.6/5 (390 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H28RP423Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前只有1个新品牌 RORRY，2个新上架产品里1个赚钱、1个不赚钱，成功率只有50%，但样本太小，不能说明市场健康；更关键的是，新上架里只有 B0FQP2QN22 这一个明确赚钱款，无法支撑“低风险可复制”的判断。 目前看不到30~100+新品牌涌入的那种过度拥挤信号，所以不是“品牌洪水式饱和”，但也没有足够多的高质量成功案例证明这是一个适合小品牌稳妥切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQP2QN22RORRY2025-09-11Yes$33.6300pcs$10080.038.47%$3877.78Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQP2QN22RORRY2025-09-11Yes$33.6300pcs$10080.038.47%$3877.78#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有50%，但样本里只有2个新产品，而且一个成功、一个失败，完全谈不上稳定可复制；同时没有出现任何老品牌样本，说明当前可见竞争核心其实已经被少量新入场者占住了，不是一个适合小商家轻松切入的市场。 你现在的500000 CNY预算足够覆盖单个ASIN的前期入场，但真正能跑出来的样子更像是‘高客单+强差异化+较高投放’路线，不是低成本铺货路线。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RORRYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RORRY#Success Rate by Entry Time
Listing结论很明确：这个市场现在可进，但不适合“盲目加码”，更不算失控饱和。 目前能看到的有效样本里，只有 RORRY 这一家新品牌在新产品上真正跑通了；另一条新上架产品已经失败，说明市场不是遍地机会，而是“少数赢家吃掉结果”的结构。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRORRY CharmGo Portable Charger 30W PD 10000mAh Power Bank Fast Charging
This listing is deemed profitablePrice (USD)$33.60Released TypeNew Release (2025-09-11)Brand is a new entry in this marketSize and Weight19.4 x 9.3 x 2.7 cm, 128.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色/黑色等偏礼品化配色，区别于普通黑灰色充电宝, 钥匙扣式一体小方包造型，带挂扣和内置线缆，外观更像随身配件而非传统充电宝Key Buying Motive
30W PD 快充 + 10000mAh + 3合1同时充电，兼顾手机、耳机和部分笔记本Target Customers
面向苹果生态用户、通勤/旅行人群，以及需要随身挂扣便携充电的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,080.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight37.45% / 38.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.59% / 36.61%Peak / Non PeakSales & BSR Performance