
这个市场不值得进入,结论很明确:新品牌几乎没有成功空间,而且已经进入明显的价格战区。 目前可见的新品牌只有 HaiFafafaing 和 Papten,4个新发布样本里盈利率是0%,而且新品牌新发布的失败率是100%;更关键的是,市场新发布新品的利润区间只有5.19%~20.73%,已落在中低利润带,说明不是靠简单上架就能赚钱的赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是高竞争、明显价格战区域。 现有数据里,新品牌新上架产品盈利率是0%,整体可识别盈利产品只占13.11%,而新上架产品盈利率也是0%,说明新玩家几乎没有稳定获利空间;如果你把它当成单品切入,500000元预算可以覆盖前期启动,但不足以改变这个市场的基本面,尤其还要额外预留品牌、研发和认证成本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已进入价格战/同质化区,且对新品牌非常不友好。 现在看到的新入场品牌几乎全部失败,2026年新发布样本里成功率是0%,而且新品牌只要做常规戒指展示架,基本都被更成熟的老品牌压住了。
这不是适合进入的市场:利润被压到低位,新品牌几乎没有真实成功样本,而且新进入者已经出现连续亏损。 你可以做,但结论很明确——不值得进,尤其不适合小商家;大品牌也只能靠更重的品牌和投放硬闯。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07PLZG2XD | MOOCA | 2019-02-27 | Yes | $17.45 | 100pcs | $1745.0 | 15.1% | $263.5 |
![]() | B07FYH5LLC | 7TH VELVET | 2018-07-27 | Yes | $15.99 | 100pcs | $1599.0 | 11.92% | $190.61 |
![]() | B0DZHBNJFW | Ausalivan | 2025-03-06 | Yes | $12.69 | 100pcs | $1269.0 | 14.79% | $187.69 |
![]() | B09536JJ48 | Jetec | 2021-05-17 | Yes | $16.23 | 50pcs | $811.5 | 19.53% | $158.49 |
![]() | B0DT3TP215 | 7TH VELVET | 2025-03-31 | Yes | $13.89 | 50pcs | $694.5 | 19.47% | $135.22 |
![]() | B0932J6LYM | Jetec | 2021-03-22 | Yes | $13.62 | 50pcs | $681.0 | 19.4% | $132.12 |
![]() | B07M8RYRH7 | 7TH VELVET | 2018-12-19 | Yes | $13.99 | 50pcs | $699.5 | 11.18% | $78.21 |
![]() | B01C6AJ2QO | Novel Box Company, Ltd. | 2016-02-24 | Yes | $10.25 | 50pcs | $512.5 | 12.82% | $65.71 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GY4QVBC2 | HaiFafafaing | 2026-04-22 | No | $9.59 | 50pcs | $479.5 | -1.85% | $-8.87 |
![]() | B0GQ399W5D | Papten | 2026-02-25 | No | $19.99 | -pcs | $- | 26.07% | $- |
![]() | B0GWCX3Y1F | Papten | 2026-04-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0GXDLGFJW | KUKUVR | 2026-04-16 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是高风险的价格战市场。 目前新品牌新产品的盈利率是0%,全部4个新发布产品都不赚钱;同时样本里老品牌新发布也同样是0%,说明不是“新手没做好”,而是整个赛道都在压利润。市场近期还在继续上新,但新增的全是失败案例,属于越新越难做的信号。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是明显的价格战/高风险市场。最近新进入品牌几乎全军覆没:新品牌新上架成功率为0%,4个新上架样本全部不盈利;按时间看,2026年只出现了4个新品牌样本且全部失败,说明不是“机会窗口”,而是新品牌一进来就被压垮。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |