- Benchmark ASINB0G2BMBWQR
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordslime kit, mini slime, dessert slime, boba slime, cafe slime
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.99estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入价格战区，而且对小商家几乎没有安全窗口。 用户预算 50万CNY 虽然能覆盖少数单品的前期启动，但真正的问题不是钱够不够，而是新品牌成功率太低、低利润产品太多、竞争者里有一批老品牌在持续挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万CNY 虽然能覆盖少数低预算单品的前几个月启动成本，但市场已经进入高失败、高竞争状态，且新品牌成功率极低；要想在这里活下来，更像是在打一场价格战和投放战，而不是正常做产品。
Early sourcing + logistics + marketing budget (USD)$7,148.44 - $20,270.18Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.84%New listing success rate (old brands):21.95%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 迷你黏土/超轻粘土套装：价格通常更低，几乎不脏手，适合想要“捏捏感”和造型玩法但不想处理黏腻清理的用户。
- 可重复使用的捏捏球/解压球：单价更低、开箱即玩，不需要搭配配件或额外步骤，适合短时解压和课堂安静玩。
- 泡泡史莱姆/拉伸泥替代的橡皮泥套装：通常更容易买到，玩法简单，保存也相对稳定，适合家长希望低维护的场景。
- DIY小手工材料包（贴纸、串珠、扭扭棒等）：比整套史莱姆套装更便宜，也更适合派对回礼或课堂奖励，且复玩性不完全依赖粘液状态。
- 软胶挤压玩具小套装（水果/甜品造型）：无需清洁和保养，运输风险更低，适合作为低成本礼物或收藏摆件。
- 一次性小礼物包/盲袋玩具：如果用户买史莱姆主要是为了惊喜感和送礼，盲袋通常更便宜、选择更广，也更省心。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，已经进入价格战区，而且新品牌成功率太低。 仅看可识别样本，整体盈利率只有27.46%，新发布产品盈利率只有19.23%；新品牌新上架盈利率更只有11.11%，而新品牌新上架失败率高达88.89%，这已经不是“可试错市场”，而是高风险竞争市场。
证据很直接：市场里真正能跑通的样本，几乎都靠老品牌资源和高预算。LAWOHO 旗下的 B0CYT6D2ZS，售价 $15.72，利润率 11.37%，月销 10,000、月营收 $15,720,000，是成熟老品牌的强势样本；同品牌 B0FGCX1HP1 利润率 18.04%，月销 500、月营收 $1,257,500，也说明要想在这个类目里站稳，必须有持续投放和品牌力。相反，新品牌 Slime Mart 虽然有一个成功样本 B0G2BMBWQR，售价 $39.99，利润率 15.6%，月利润 $1,243.69，月销 200，但它的早期总投入达到 $17,995.50，说明不是低成本起盘；另一个新品牌 MOOZ 的 B0FS2BYKXH 直接亏损 12.84%，新品牌整体新上架失败率很高，说明小商家不是“靠选品就能赢”，而是非常容易被压死。
结论：不要进入。 如果一定要学，big brand 只能抄 LAWOHO 这类老品牌的高销量、成熟套装化、价格带 $15-$25 的打法；small business 只能把 B0G2BMBWQR 当成唯一可参考的真成功案例，复制它的白帽推广、组合装、感官/礼品定位和至少 15%+ 利润空间，但前提是你准备得起接近 $18,000 级别的单 ASIN 起步投入。
New products with Highest revenueSlime Mart
Recent Monthly Revenue (USD):$7,998.00(200pcs/month)B0G2BMBWQR (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLAWOHO
Recent Monthly Revenue (USD):$157,200.00(10000pcs/month)B0CYT6D2ZS (4.5/5 (3273 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$47,070.00(3000pcs/month)B0CYGDYNTK (4.5/5 (3264 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$12,575.00(500pcs/month)B0FGCX1HP1 (4.5/5 (3248 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsMOOZ
Recent Monthly Revenue (USD):-(-)B0FS2BYKXH (4.2/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H3KQJFZPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 玩具总动员联名，IP辨识度高
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- 礼盒感强，包装更吸睛
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- 多色胶水+史莱姆套装，玩法差异大
B0GSBZLTFH (4.6/5 (9892 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 迷你外卖袋/购物袋造型很少见
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- 食物拟真主题，视觉反差强
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- 更像可收藏摆拍款，容易点开
B0G2BMBWQR (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：新品牌已经被挤压到只剩少数能活下来的位置，而且低利润产品占比太高，属于明显的价格战市场。 你的预算有50万人民币，但这不是问题的核心；核心是市场里“能赚钱”的新进入者太少，真正跑出来的多是老品牌或强势品牌，新品牌如果没有明显差异化和更重的投入，成功率很低。
从数据看，所有产品里利润低于10%的占了18.92%，再加上-10%到0%还有6.76%，也就是至少四分之一产品直接处在低利润或亏损边缘；新产品里，10%~20%利润段只有15.38%，而<10%的新产品合计只有9.62%，说明能做出“可接受利润”的新产品很少，但真正有吸引力的高利润区间几乎没有，市场不是机会多，而是门槛高。更关键的是，市场里老品牌占新产品的比例高达78.84%，新品牌新发布产品的盈利样本里只看到 Slime Mart 的 B0G2BMBWQR；这个 ASIN 只有2条评论，却卖到每月200件、月收入7998美元、利润率15.6%，早期投入约17995.50美元，其中广告就要5247.49美元——这说明即便是少数成功案例，也不是普通小卖家低预算就能复制，靠的是新品打法和广告投入。反过来看失败案例，MOOZ 的 B0FS2BYKXH 利润率-12.84%，B0H3KQJFZP 甚至没有形成有效销量；LAWOHO 虽然整体强，但它的新产品里也有 B0FZ9PC735、B0D815QXVV、B0D4TY444B、B0DG8T2ZYC 等亏损/低效项目，说明连强品牌都在这条赛道里不断试错，而且不少产品评论数很低，不能证明存在“高评论高销量”的假成功，但竞争压力已经足够大。
结论：不要进入。 对大品牌来说，这个市场也只是“勉强可打”，但需要明显品牌力、持续投放和产品创新；对小商家来说，更不应该进，因为可复制的真正小商家成功案例几乎没有，且成功样本的启动成本至少在1.8万美元级别，还不含研发、品牌和认证。值得盯的只有 Slime Mart 的 B0G2BMBWQR、以及 LAWOHO 的 B0CYT6D2ZS / B0CYGDYNTK / B0FGCX1HP1 这类强势样本，但它们更像是大品牌或成熟玩家的打法，不是小商家安全入场模板。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CYT6D2ZSLAWOHO2024-03-22Yes$15.7210000pcs$157200.011.37%$17873.64B0G49JVZ9CGui Gui2026-06-15Yes$17.992000pcs$35980.024.63%$8861.88B0CYGDYNTKLAWOHO2024-03-18Yes$15.693000pcs$47070.014.76%$6947.54
B0FM16NCRGPEACHY2024-11-25Yes$39.99300pcs$11997.030.12%$3613.5
B0G49F5HYXGui Gui2026-06-15Yes$19.99900pcs$17991.019.45%$3499.25
B0DQM1FJS3Gui Gui2025-07-01Yes$18.81000pcs$18800.017.53%$3295.64
B08C6TNHY5Elmer's2020-09-01Yes$16.471000pcs$16470.018.62%$3066.72
B0G49BSRB5Gui Gui2026-07-01Yes$17.991000pcs$17990.015.83%$2847.82B0GSBZLTFHElmer's2026-04-27Yes$38.65300pcs$11595.023.29%$2700.48
B08C6KC2Y9Elmer's2020-09-01Yes$18.85600pcs$11310.022.96%$2596.78
B0DRYJQQ55LAWOHO2024-12-31Yes$17.64700pcs$12348.018.79%$2320.19B0FGCX1HP1LAWOHO2025-07-02Yes$25.15500pcs$12575.018.04%$2268.53
B0DRYHVHKKLAWOHO2024-12-31Yes$17.85600pcs$10710.019.04%$2039.19
B0CGG2C8LCPlaybees2023-08-23Yes$15.15400pcs$6060.022.07%$1337.45
B0FGD2PC54LAWOHO2025-07-02Yes$24.97300pcs$7491.017.42%$1304.94B0G2BMBWQRSlime Mart2026-06-24Yes$39.99200pcs$7998.015.55%$1243.69
B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.6600pcs$8160.014.26%$1163.62
B0G49D4T8CGui Gui2026-07-01Yes$17.99400pcs$7196.015.95%$1147.77
B0G499MCGNGui Gui2026-07-01Yes$17.99400pcs$7196.015.76%$1134.09
B0DJRPDLFFPEACHY2024-11-25Yes$18.99200pcs$3798.025.95%$985.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G49JVZ9CGui Gui2026-06-15Yes$17.992000pcs$35980.024.63%$8861.88B0G49F5HYXGui Gui2026-06-15Yes$19.99900pcs$17991.019.45%$3499.25B0G49BSRB5Gui Gui2026-07-01Yes$17.991000pcs$17990.015.83%$2847.82B0GSBZLTFHElmer's2026-04-27Yes$38.65300pcs$11595.023.29%$2700.48B0G2BMBWQRSlime Mart2026-06-24Yes$39.99200pcs$7998.015.55%$1243.69B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.6600pcs$8160.014.26%$1163.62B0G49D4T8CGui Gui2026-07-01Yes$17.99400pcs$7196.015.95%$1147.77B0G499MCGNGui Gui2026-07-01Yes$17.99400pcs$7196.015.76%$1134.09
B0FQXSMK5THorizon Group USA2025-09-12Yes$15.3650pcs$768.014.84%$113.98
B0G36TJTXMHorizon Group USA2026-01-31Yes$15.8550pcs$792.513.31%$105.49#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新产品成功率只有19.23%，整体可盈利产品仅27.46%，而新品牌新产品成功率只有11.11%，失败率高达88.89%；同时旧品牌新产品失败率也有74.29%，说明这里已经进入强竞争、低容错的阶段。 这不是一个适合小品牌轻资产试水的市场，更像是老牌玩家用更高预算、品牌力和持续上新去挤压价格与流量的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Gui GuiHorizon Group USAOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险价格战区。 近期新品成功率只有19.23%，整体可识别盈利率27.46%，但最新一批新品牌新品里88.89%不赚钱，2026年新增节奏又明显加快，说明竞争在变硬而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 13 2026 1 1 2 7 2 0 0 24 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 5 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 1 2026/1 1 1 0 1 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 1 0 0 0 2 2026/4 0 0 1 0 1 0 0 5 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 2 1 0 0 6 2026/7 0 0 0 3 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set
This listing is deemed profitablePrice (USD)$15.72Released TypeOld Release (2024-03-22)Brand is an old entry in this marketSize and Weight17.7 x 11.3 x 5.6 cm, 481.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
以粉色系渐变为核心视觉，从白到深粉的统一甜品感配色更容易吸引女孩礼品场景, 6盒迷你组合装，包含两盒彩泥、两盒彩云泥、两盒彩透明水晶泥，整体偏“甜品/咖啡馆/下午茶”风格包装Key Buying Motive
同一套里同时覆盖 butter、cloud、clear 三种质地，玩法组合更丰富，且强调非黏手、拉伸、挤压和泡泡声的触感体验Target Customers
更精准面向8-12岁女孩的生日礼物、派对回礼、课堂奖励和节日小礼品需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$157,200.0010000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.24% / 11.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.70% / -3.57%Peak / Non PeakSales & BSR Performance
Horizon Group USAB0FQXSMK5T (4.4/5 (113 Reviews))Original Squishmallows™ Mini Slime Squad, 3 Slime Bag Charms
This listing is deemed profitablePrice (USD)$15.36Released TypeNew Release (2025-09-12)Brand is an old entry in this marketSize and Weight18.9 x 15.0 x 7.2 cm, 240.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
三款马卡龙色迷你史莱姆罐搭配不同甜点配色，整体视觉更像收藏型挂件而不是普通散装史莱姆, 迷你史莱姆钥匙扣/包挂形态，带内置卡扣，可直接挂在背包、钥匙或手袋上Key Buying Motive
3个独立迷你香味云朵史莱姆，兼具可玩性和随身携带属性；Squishmallows联名顶饰增强收藏与礼品属性Target Customers
偏向喜欢联名IP、包挂潮流和轻量便携解压玩具的儿童与青少年收藏客群Early Investment
Investment
Monthly Revenue (Recent) (USD)$768.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.67% / 14.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.14% / 4.03%Peak / Non PeakSales & BSR Performance
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