- Benchmark ASINB0G2BMBWQR
- MarketplaceUS
- Category ID2528077011
- Analyzed Products
- Keywordsensory fidget toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.99estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的价格战环境，而且新品牌几乎没有复制性成功。 现在的核心故事很清楚：32个新上架里只有1个赚钱，成功率只有3.12%；新品牌新上架成功率也只有3.33%，近几个月新品牌继续涌入，但利润表现没有变好，反而在走弱，说明不是机会扩大，而是竞争在加剧。
证据上，市场里真正跑出来的只有少数高差异化样本，而且大多不是低成本打法。 例如 Slime Mart 的 B0G2BMBWQR，售价39.99美元，利润率15.55%，月销200、月收入7998美元，但它靠的是明显的主题化设计和较高客单价，且只看到2个评价，不能当成普通小商家模板；反过来，Jigejunfa 的 B0GH131MKM、B0GGZVSK8V、B0GGZW89GJ 都是新品牌新品，利润率都低于10%，且没有形成有效销量，说明低价普通款进来基本就是亏。老品牌里 Joytry 虽然有 B0FC1XVSG8、B0FC1WNWG5 这类盈利款，但其新品 B0FC22GQWB 也只有9.19%利润率，B0FNWNKX2S 直接失败，说明连老玩家都在被压利润。市场里“看起来成功”的老品牌样本如 Joytry 的 B0FC1XVSG8（584评、16.72%利润率）和 B0FC1WNWG5（589评、14.23%利润率）都接近你提示的疑似刷评/强推区间，不能算小商家可复制成功案例。
对你自己的预算来说，50万人民币足以覆盖单个ASIN前期启动，但这不是问题的关键；关键是这个市场本身不值得投。 这里不是“钱不够”，而是“钱花进去也大概率打水漂”：新品牌成功率远低于10%，失败样本占96.88%，且主要失败原因是同质化、低利润、强竞争。短结论很直接：大品牌和小商家都不适合现在进场；如果硬要做，只能走强差异化、主题化、较高定价的路线，但这已经不是稳健机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算可以覆盖单个ASIN的前期启动，但市场本身已经接近价格战区，成功率太低。 关键信号是：新品牌新上架几乎全部失败，新品牌新上架盈利率只有33.3%，而新品牌新上架非盈利率高达96.67%；同时，老品牌新上架盈利率为0%，说明连成熟玩家的新品都很难跑出来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?6.25%New listing success rate (old brands):0.00%New listing success rate (new brands):3.33%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 解压捏捏乐/硅胶挤压球：通常更便宜、无需清理，适合随手释放压力，使用门槛更低。
- 指尖陀螺/口袋旋转玩具：单次体验成本低、便携耐用，适合作为替代型注意力转移工具。
- 磁力指尖小玩具（如磁力球/磁力棒小套装）：可反复摆弄和重组，兼具触感与结构感，通常比整套主题史莱姆更易维护。
- 迷你拼图/桌面迷宫类小玩具：价格往往更低，既能占手又能占脑，适合替代“边玩边放松”的需求。
- 橡皮泥/可重复塑形黏土：比史莱姆更不容易弄脏手和桌面，收纳也更简单，适合想要“揉捏感”的用户。
- 减压拉伸带/手部训练弹力圈：更接近功能性解压工具，价格通常较低，使用场景也更明确。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近/进入低价竞争区，且新品牌表现明显偏弱。 现有数据里，新入场品牌的整体成功率只有3.12%，远低于可接受线；同时近一年新品牌进入集中在大量亏损样本上，说明这不是“少数失败”，而是竞争结构本身就很差。
New products with Highest revenueSlime Mart
Recent Monthly Revenue (USD):$7,998.00(200pcs/month)B0G2BMBWQR (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsJoytry
Recent Monthly Revenue (USD):$14,736.00(800pcs/month)B0FC1XVSG8 (4.6/5 (584 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,729.00(100pcs/month)B0FC1WNWG5 (4.6/5 (589 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,069.50(50pcs/month)B0FBWVCJNR (4.4/5 (163 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsJigejunfa
Recent Monthly Revenue (USD):-(-)B0GH131MKM (4.5/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGZVSK8V (4.5/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GGZW89GJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 食品/甜点主题最鲜明，和常规史莱姆差异大
- |
- 彩色仿真造型很吸睛，图片点击率高
- |
- 礼盒感强，适合送礼和收藏
B0G2BMBWQR (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 24个独立球状，数量感和其他款差异最大
- |
- 金红银河渐变外观很抓眼球
- |
- 成套分装，适合派对和课堂场景
B0GRG72FHR (4.3/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入过度拥挤状态，而且新品牌几乎没有真正跑出来。 40个样本里，已知利润率产品中只有25%在20%以上，但新产品里96.88%都不是盈利款；更关键的是，新品牌新发产品的盈利率只有33.3%，而旧品牌新发产品是0%，说明这里不是“谁都能做”，而是只有少数靠强差异化和强投放的品牌能活下来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FC1XVSG8Joytry2025-06-05Yes$18.42800pcs$14736.016.72%$2463.86B0G2BMBWQRSlime Mart2026-06-24Yes$39.99200pcs$7998.015.55%$1243.69B0FC1WNWG5Joytry2025-06-05Yes$17.29100pcs$1729.014.23%$246.04B0FBWVCJNRJoytry2025-06-04Yes$21.3950pcs$1069.511.79%$126.1
B0CGG836BXPlaybees2023-08-23Yes$15.7450pcs$787.013.12%$103.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2BMBWQRSlime Mart2026-06-24Yes$39.99200pcs$7998.015.55%$1243.69#New Product Success Rates
Listing这个市场不适合进入：新品成功率只有3.12%，而新品牌新品成功率也只有3.33%，说明绝大多数新进入者都在亏损；同时已知市场里非盈利新品占96.88%，属于明显的价格战/高竞争环境。对小商家来说，真正能站住脚的只有像 Slime Mart 这类新品牌里的少数极强样本，但它靠的是15.6%的利润率、约7998美元月营收和约17995.5美元前期投入，而且品牌才2个评价，不能代表普遍可复制的低成本成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Slime MartNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SlymuTheefunOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌成功率只有3.12%，而最近30个新品牌新品里29个失败，失败率96.67%，已经是明显的高风险/价格战市场。 近几个月新品牌进入还在继续，但利润表现几乎全线下滑，说明竞争不是在变轻，而是在变硬；对大品牌和小商家都不友好，不建议现在进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 18 2026 0 0 0 1 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 8 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 1 0 0 0 0 0 0 9 2026/1 0 0 0 0 0 0 0 6 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 1 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPlaybeesB0CGG836BX (4.1/5 (38 Reviews))Playbees Color Changing Therapy Putty 4 Pack - Silly Mini Thinking Slime for Sensory Play, Educational Games, Fidget Toy 8-15 - Heat Sensitive Magical Color Shifts - Slime Party Favors 2 Oz
This listing is deemed profitablePrice (USD)$15.74Released TypeOld Release (2023-08-23)Brand is an old entry in this marketSize and Weight15.2 x 14.6 x 5.2 cm, 372.00gProfitable Factors
Based on old ASINDesign & Appearance
热敏变色，黄、紫、蓝、绿色四色套装，视觉吸引力较强, 小罐装治疗橡皮泥，主打温度感应变色的感官玩具形态Key Buying Motive
核心卖点是触摸/温度触发的变色感官体验，兼具解压与精细动作训练Target Customers
更偏向需要感官刺激、课堂奖励、治疗/安静玩耍场景的8-15岁儿童Early Investment
Investment
Monthly Revenue (Recent) (USD)$787.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.02% / 13.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.52% / 1.58%Peak / Non PeakSales & BSR Performance
Capybara Slime Kit, Sensory Stress Relief Toys for Kids Ages 8-12
This listing is deemed profitablePrice (USD)$21.39Released TypeOld Release (2025-06-04)Brand is an old entry in this marketSize and Weight22.9 x 16.6 x 7.4 cm, 920.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
以卡皮巴拉主题搭配多彩发光/混合色系，视觉上比普通单色史莱姆更有记忆点, 6种史莱姆质地组合在一个套装中，且加入卡皮巴拉主题配件，形成主题化多形态玩法Key Buying Motive
一套覆盖云朵、黄油、发光、泡沫、珍珠球、bingsu六种质地，兼顾触感变化和ASMR体验Target Customers
更适合喜欢卡皮巴拉IP、追求多质地感官刺激、以及需要礼物/课堂奖励场景的8-12岁儿童Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,069.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.80% / 11.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.19% / -9.21%Peak / Non PeakSales & BSR Performance
Loading samples... 40%