- Benchmark ASINB0GWH6QZGN
- MarketplaceUS
- Category ID379027011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.89estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且新品牌验证为0%成功率。用户预算50万人民币表面上能覆盖单个ASIN前期启动，但真实对照样本后发现，新进品牌几乎全军覆没，进去只会更快被低利润和投放成本吞掉。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：整体已经是明显的价格战/饱和区，用户预算500000 CNY虽然能覆盖单个ASIN的前期铺货、物流和投放，但不足以改变低利润和低成功率的基本面。 关键结论很直接：市场里新上架产品的盈利率是0%，样本中新品成功率也是0%，而且新品牌Solinfant和URMYWO推出的5个新品全部不盈利，说明新进入者几乎没有正向验证。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性或可重复使用的硅胶零食杯/零食碗：通常更便宜，重量更轻，外出更方便，且清洗门槛低。
- 带盖硅胶零食盒：相比不锈钢结构更柔软、价格通常更低，适合在家和短途出行中替代。
- 带翻盖/吸嘴式小食盒（PP或TPE材质）：开合更简单，很多平台上选择更多、入门价更低，适合家长快速喂食。
- 普通分格零食盒：虽然防洒能力弱一些，但价格更低、通用性更强，适合把“防漏”需求降级为“便携收纳”。
- 防泼洒训练杯/零食杯二合一产品：如果主要目的是减少外出洒落，这类产品通常功能更集中、替代购买门槛更低。
- 直接使用小号保鲜盒/食物储存盒：更容易买到、价格最低，适合预算敏感且不强求儿童专用设计的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近/处于过热竞争区：新品牌一进来就打不出利润，样本里新品牌整体盈利率为0%，全市场可识别的盈利产品比例也为0%。更关键的是，低价段产品普遍只剩2.4%~3.1%的利润空间，已经是明显的价格战逻辑；以当前数据看，无论大品牌还是小商家，都不是好赛道。
Most investment in new productsLeast investment in new productsNew products with Highest revenueSolinfant
Recent Monthly Revenue (USD):-(-)B0G6DPFHSWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$508.00(50pcs/month)B0FQB8BG27 (4.6/5 (175 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$4,108.00(400pcs/month)B0FQB3YN6Q (4.6/5 (175 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsOlababy
Recent Monthly Revenue (USD):-(-)B0DKMCPNVS (4.8/5 (131 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DKM51353 (4.8/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$896.00(50pcs/month)B0DKMP5LMW (4.8/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsURMYWO
Recent Monthly Revenue (USD):$574.50(50pcs/month)B0GWH6QZGN (4.7/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 长条硬塑料盒，外形和其他婴儿零食杯很不同
- |
- 主打防压保护，适合尿布包随身携带
- |
- 蓝粉白配色醒目，图片辨识度高
B0CY63XKZC (4.3/5 (26 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 四个小方盒组合，和圆形零食杯区别明显
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- 透明淡紫色外观，适合看清内容物
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- 偏辅食分装/冷冻加热场景，功能图像感强
B0DKMP5LMW (4.8/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战/过度拥挤区。 新品牌几乎没有成功空间，现有可见的新品牌成功率为0%，而新上架产品里有80%落在10%以下利润区，说明多数新品连正常利润都守不住。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FQB8BG27Solinfant2025-12-05No$10.1650pcs$508.02.38%$12.1B0GWH6QZGNURMYWO2026-05-20No$11.4950pcs$574.52.42%$13.91B0FQB3YN6QSolinfant2025-12-05No$10.27400pcs$4108.03.13%$128.59
B0FVF96L73Solinfant2025-12-06No$10.0800pcs$8000.01.66%$132.8B0DKMP5LMWOlababy2024-12-12No$17.9250pcs$896.016.77%$150.26
B0DKMF9NMGOlababy2024-12-12No$17.9350pcs$896.520.09%$180.11
B0CTJRNGJ3Baby Bliss2024-03-01No$15.99-pcs$--3.75%$-B0DKMCPNVSOlababy2024-12-12No$17.95-pcs$-17.4%$-B0CY63XKZCGeneric2024-07-02No$7.99-pcs$--1.41%$-
B0CY679GCDGEEGVV2024-07-02No$7.99-pcs$--0.09%$-B0DKM51353Olababy2024-12-10No$17.9-pcs$-18.33%$-B0G6DPFHSWSolinfant2025-12-11No$--pcs$--%$-B0CQBR2XP5Baby Bliss2023-12-15No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQB8BG27Solinfant2025-12-05No$10.1650pcs$508.02.38%$12.1B0GWH6QZGNURMYWO2026-05-20No$11.4950pcs$574.52.42%$13.91B0FQB3YN6QSolinfant2025-12-05No$10.27400pcs$4108.03.13%$128.59B0FVF96L73Solinfant2025-12-06No$10.0800pcs$8000.01.66%$132.8B0G6DPFHSWSolinfant2025-12-11No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经进入明显的价格战/饱和区。 核心原因很直接：当前可识别的新品盈利率是0%，新品牌新品盈利率也是0%，而Solinfant这类新入场品牌的4个新品全部亏损，说明新人进来后基本都在烧钱而不是赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SolinfantURMYWO#Success Rate by Entry Time
Listing结论很明确：这个市场不该进入，已经处在明显的价格战/过热区。 近期香港新品牌几乎没有成功样本，最近新增品牌的新品成功率是 0%，而且可见利润率集中在 0%~10% 这一档，说明现在进去大概率只是在替平台和广告费打工。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 0 0 0 0 1 2026 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 3 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases