
这个市场不值得进入,结论明确。 新品牌正在持续进入,但真正赚钱的主要还是老品牌和少数具备功能升级、品牌力或老链接改造能力的玩家;对普通新品牌和小商家来说,这里已经是高竞争、接近价格战的赛道,不是机会盘。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算 50万CNY 远远不够覆盖真正可打的新品门槛;同时市场里老品牌强势、新品牌要么亏损要么靠强品牌力和差异化功能才能活,属于高风险、偏价格与品牌双重挤压的赛道。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,且已进入明显拥挤区。 现有样本里新品牌已出现8个、总新上架33个;新上架成功率只有33.33%,但新品牌新上架成功率更低,只有28.57%,失败率高达64.29%,而且2026年新上架里失败/未成功的数量明显多于成功,说明竞争正在升温而不是变轻松。
这个市场不适合进入,结论很明确:不是机会盘,而是高竞争、强品牌驱动的高风险盘。 新品里能确认盈利的只有33.33%,而且新品牌新品盈利率仅28.57%,老品牌新品盈利率36.84%;更关键的是,很多看起来“赚钱”的新产品其实都来自NCVI、Momcozy、Willow、Lucina baby这类已建立品牌,说明新入场者想赢,基本得靠品牌力、功能差异和持续投放,不是靠普通铺货。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D9MKNL8N | Paruu | 2024-07-17 | Yes | $60.16 | 6000pcs | $360960.0 | 38.32% | $138319.88 |
![]() | B0DWMM5M7F | NENESUPPLY | 2023-01-06 | Yes | $59.99 | 2000pcs | $119980.0 | 39.78% | $47728.05 |
![]() | B0DLB6H6NM | Paruu | 2024-10-29 | Yes | $61.78 | 1000pcs | $61780.0 | 38.93% | $24050.96 |
![]() | B08PD2FV1F | NCVI | 2020-12-01 | Yes | $56.9 | 1000pcs | $56900.0 | 32.69% | $18600.62 |
![]() | B0GK8DJMHP | Nuliie | 2026-01-28 | Yes | $54.31 | 800pcs | $43448.0 | 35.25% | $15315.42 |
![]() | B0D8BMNP5Z | MOMPINKE | 2024-08-29 | Yes | $50.83 | 600pcs | $30498.0 | 35.14% | $10717.0 |
![]() | B0GL1Z9QH5 | NCVI | 2026-02-21 | Yes | $83.96 | 300pcs | $25188.0 | 41.32% | $10407.69 |
![]() | B0DFBXCZ27 | Lulia | 2024-08-27 | Yes | $35.09 | 800pcs | $28072.0 | 28.97% | $8132.46 |
![]() | B0DXM1SB2G | Frida Mom | 2025-03-08 | Yes | $24.29 | 2000pcs | $48580.0 | 15.41% | $7486.18 |
![]() | B0D8BZKLHL | PUMPMOM-US | 2024-06-28 | Yes | $36.5 | 500pcs | $18250.0 | 35.55% | $6487.88 |
![]() | B08HSNW53Y | Elvie | 2020-09-26 | Yes | $31.81 | 400pcs | $12724.0 | 37.54% | $4776.59 |
![]() | B0DRXVP23G | NENESUPPLY | 2024-12-31 | Yes | $59.99 | 200pcs | $11998.0 | 39.64% | $4756.01 |
![]() | B0FMVPHRCX | Willow | 2025-08-19 | Yes | $30.17 | 300pcs | $9051.0 | 30.28% | $2740.65 |
![]() | B0GQSRDV31 | NCVI | 2026-04-23 | Yes | $66.17 | 100pcs | $6617.0 | 40.01% | $2647.47 |
![]() | B0FHHG1QZJ | Lucina baby | 2025-09-01 | Yes | $39.73 | 200pcs | $7946.0 | 30.49% | $2422.74 |
![]() | B0FHQNX3RV | Momcozy | 2026-03-03 | Yes | $59.03 | 100pcs | $5903.0 | 39.3% | $2319.88 |
![]() | B0GTTWW3V4 | Saglve | 2026-04-06 | Yes | $38.91 | 200pcs | $7782.0 | 29.05% | $2260.68 |
![]() | B0DJ7299HT | BaeMee | 2024-09-29 | Yes | $46.43 | 100pcs | $4643.0 | 29.72% | $1379.9 |
![]() | B0D7353GNL | Saglve | 2024-07-15 | Yes | $39.6 | 100pcs | $3960.0 | 33.39% | $1322.25 |
![]() | B0C84JK5BJ | NaNaLazy | 2022-12-11 | Yes | $38.99 | 100pcs | $3899.0 | 32.88% | $1282.0 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GK8DJMHP | Nuliie | 2026-01-28 | Yes | $54.31 | 800pcs | $43448.0 | 35.25% | $15315.42 |
![]() | B0GL1Z9QH5 | NCVI | 2026-02-21 | Yes | $83.96 | 300pcs | $25188.0 | 41.32% | $10407.69 |
![]() | B0FMVPHRCX | Willow | 2025-08-19 | Yes | $30.17 | 300pcs | $9051.0 | 30.28% | $2740.65 |
![]() | B0GQSRDV31 | NCVI | 2026-04-23 | Yes | $66.17 | 100pcs | $6617.0 | 40.01% | $2647.47 |
![]() | B0FHHG1QZJ | Lucina baby | 2025-09-01 | Yes | $39.73 | 200pcs | $7946.0 | 30.49% | $2422.74 |
![]() | B0FHQNX3RV | Momcozy | 2026-03-03 | Yes | $59.03 | 100pcs | $5903.0 | 39.3% | $2319.88 |
![]() | B0GTTWW3V4 | Saglve | 2026-04-06 | Yes | $38.91 | 200pcs | $7782.0 | 29.05% | $2260.68 |
![]() | B0GSVHLT18 | NCVI | 2026-04-16 | Yes | $53.73 | 50pcs | $2686.5 | 35.62% | $956.94 |
![]() | B0GRQ1MJZT | TB Tbuymax | 2026-03-08 | Yes | $39.41 | 50pcs | $1970.5 | 30.58% | $602.58 |
![]() | B0FQP6BJCZ | OTEEIDA | 2025-09-11 | Yes | $40.34 | 50pcs | $2017.0 | 26.7% | $538.54 |
![]() | B0G47MJMK8 | KISSBOBO MOM | 2025-11-26 | Yes | $14.63 | 300pcs | $4389.0 | 11.35% | $498.16 |
这个市场不适合进入,属于高竞争、接近价格战的市场,新品牌和小企业都不应继续推进。 关键原因很直接:新产品成功率只有33.33%,而新品牌内部真正盈利的只有4个样本,失败9个;老品牌虽然也有成功,但它们的成功更多来自品牌力和旧链接改造,新进入者很难复制。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不值得进入:新品牌成功率只有30.77%,失败率69.23%,而且最近两个月新增里几乎全是“看不清盈利”的结果,说明后期进入越来越难,竞争正在变硬。 用户预算500000 CNY大致够覆盖单个新品的启动资金,但市场里真正可复制的低门槛成功太少,更多是大品牌或重投入才能跑出来的案例。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 4 | 2 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |