- Benchmark ASINB0GXLJ9JKV
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordfood squishy, butter squishy, slow rising squishy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.96estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入拥挤和价格战状态：新品牌多达35个，达到超饱和警戒；新品牌新品成功率只有25.00%，但失败产品占71.72%，而且最近几个月新增产品更多落在低利润区，竞争是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 新品牌新发布产品盈利率只有25.00%，但新品牌新发布非盈利率高达68.18%，而且旧品牌新发布非盈利率也有61.11%；这不是健康增长市场，而是明显的高失败率竞争场。预算角度看，用户的50万CNY远高于当前可见的单品启动预算，但这只是前期进货、物流和投放，无法覆盖长期品牌、研发和认证成本，所以“能不能买得起”是YES，“值不值得进”是NO。
Early sourcing + logistics + marketing budget (USD)$1,470.12 - $10,598.90Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.98%New listing success rate (old brands):33.33%New listing success rate (new brands):25.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 压力球/捏捏球：比仿真黄油慢回弹更便宜，形态更通用，线下和线上都更容易买到，适合把“解压”作为核心需求来替代。
- 硅胶解压握力球：通常比食品造型慢回弹玩具更耐用、气味更小、清洁更简单，适合办公室、通勤和桌面使用场景。
- 泡棉捏压玩具：价格往往更低，手感接近“慢慢回弹”的满足感，且款式多、补货快，适合对外观要求不高的用户。
- 指尖陀螺/桌面旋转小玩具：如果用户买的是注意力转移和手部忙碌感，这类玩具更稳定、损耗更低，也更容易长期使用。
- 磁力指环/磁性桌面小件：比大号仿真食物玩具更便携，单手可玩，适合想要低干扰、低维护的轻度解压替代。
- 可替换的软橡皮/可塑橡皮类文具：如果用户更多是为了捏、揉、拉伸的触感，这类商品更便宜且兼具办公学习属性。
- 迷你握力训练器/手部康复训练球：对“捏压手感”和重复动作有需求的用户，这类产品更功能化，性价比通常更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入明显的拥挤/价格战区。 市场整体可盈利率只有28.93%，但新品牌新上架盈利率仅25.00%，反而有68.18%的新品牌新品不达标；更关键的是，2026年新上线产品激增，单年可见新品牌密集涌入，且大量新品定价落在9~15美元区间、利润率多在10%~23%之间，竞争已经把门槛拉高到‘拼差异化+拼投放’的程度。
Most investment in new productsNew products with Highest revenueLYPMWKMWH
Recent Monthly Revenue (USD):$74,600.00(5000pcs/month)B0GXLJ9JKV (4.1/5 (366 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,088.00(800pcs/month)B0GXLHVD2D (4.1/5 (324 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,369.00(100pcs/month)B0GXLT4YW4 (4.1/5 (328 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$86,400.00(8000pcs/month)B0DPV6Q119 (4/5 (1466 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$70,630.00(7000pcs/month)B0FMRQ4B3W (4.4/5 (669 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$33,620.00(2000pcs/month)B0GSMLZ69H (4.2/5 (106 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsXMZCOLA
Recent Monthly Revenue (USD):$77,980.00(7000pcs/month)B0GYKYVNNL (4/5 (125 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsYDJFWT
Recent Monthly Revenue (USD):-(-)B0GY81BTPG (3.8/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1C7KXMZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 冰块造型很少见，和常见黄油/面包款差异最大
- |
- 晶透蓝色外观清凉醒目，图片点击感强
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- 解压、捏拉按多玩法，适合桌面减压人群
B0GYYRH5CH (4.6/5 (390 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 煎蛋吐司造型更拟真，和普通面包款区分明显
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- 黄白橙配色鲜明，商品图更容易吸睛
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- 食物拟物+硅胶慢回弹，适合喜欢可爱解压的人群
B0H5B9JTKN (4.5/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌密集涌入、利润被压到低位，已经接近价格战和过度拥挤的状态。 虽然少数新品还能跑出 18%~28% 的利润，但大部分新品集中在 0%~20%，而亏损新品不少，说明新入场者并不容易靠正常打法赚钱。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.925000pcs$74600.022.67%$16911.82B0GY4L838WRecheel2026-04-22Yes$19.874000pcs$79480.019.37%$15395.28B0DPV6Q119Generic2024-07-06Yes$10.88000pcs$86400.011.84%$10229.76B0GYYRH5CHAlbTemp2026-04-29Yes$17.592000pcs$35180.026.55%$9340.29B0GYKYVNNLXMZCOLA2026-05-01Yes$11.147000pcs$77980.011.96%$9326.41B0FMRQ4B3WGeneric2025-06-21Yes$10.097000pcs$70630.012.38%$8744.0B0GSMLZ69HGeneric2026-03-15Yes$16.812000pcs$33620.022.63%$7608.21B0GSWJCDZMYOYI2025-06-21Yes$14.992000pcs$29980.013.78%$4131.25B0GVGBJPFQFunlinwan2026-03-31Yes$14.921000pcs$14920.024.59%$3668.83B0GTLQT72MRapean2026-03-22Yes$14.831000pcs$14830.021.52%$3191.42B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.05%$2786.29B0GYQWP7S5dZbGift2026-04-28Yes$17.99900pcs$16191.016.95%$2744.38
B0FVXFQ84WGeneric2025-12-01Yes$14.231000pcs$14230.017.63%$2508.75
B0GV8PG49SHEZUJ2026-03-28Yes$18.66400pcs$7464.027.5%$2052.61B0H38G7R9Yelopco2026-05-29Yes$14.29600pcs$8574.021.71%$1861.42B0DN185BWPDumwick2026-04-07Yes$15.32500pcs$7660.023.75%$1819.25
B0GV72LWSJgeneric2026-03-28Yes$11.541000pcs$11540.014.41%$1662.92
B0DN18VMW1Dumwick2026-04-07Yes$10.61000pcs$10600.015.29%$1620.74B0GWDH6T9ZDumwick2026-04-07Yes$19.27200pcs$3854.028.44%$1096.08B0FVWZ8WBNGeneric2025-12-01Yes$14.56400pcs$5824.017.73%$1032.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXLJ9JKVLYPMWKMWH2026-04-17Yes$14.925000pcs$74600.022.67%$16911.82B0GY4L838WRecheel2026-04-22Yes$19.874000pcs$79480.019.37%$15395.28B0GYYRH5CHAlbTemp2026-04-29Yes$17.592000pcs$35180.026.55%$9340.29B0GYKYVNNLXMZCOLA2026-05-01Yes$11.147000pcs$77980.011.96%$9326.41B0GSMLZ69HGeneric2026-03-15Yes$16.812000pcs$33620.022.63%$7608.21B0GVGBJPFQFunlinwan2026-03-31Yes$14.921000pcs$14920.024.59%$3668.83B0GTLQT72MRapean2026-03-22Yes$14.831000pcs$14830.021.52%$3191.42B0GXLHVD2DLYPMWKMWH2026-04-17Yes$15.11800pcs$12088.023.05%$2786.29B0GYQWP7S5dZbGift2026-04-28Yes$17.99900pcs$16191.016.95%$2744.38B0FVXFQ84WGeneric2025-12-01Yes$14.231000pcs$14230.017.63%$2508.75B0GV8PG49SHEZUJ2026-03-28Yes$18.66400pcs$7464.027.5%$2052.61B0H38G7R9Yelopco2026-05-29Yes$14.29600pcs$8574.021.71%$1861.42B0DN185BWPDumwick2026-04-07Yes$15.32500pcs$7660.023.75%$1819.25B0GV72LWSJgeneric2026-03-28Yes$11.541000pcs$11540.014.41%$1662.92B0DN18VMW1Dumwick2026-04-07Yes$10.61000pcs$10600.015.29%$1620.74B0GWDH6T9ZDumwick2026-04-07Yes$19.27200pcs$3854.028.44%$1096.08B0FVWZ8WBNGeneric2025-12-01Yes$14.56400pcs$5824.017.73%$1032.6B0GZHWQX41Thryonix2026-05-04Yes$12.09400pcs$4836.016.01%$774.25
B0H29QVDXCelopco2026-05-19Yes$10.55600pcs$6330.011.4%$721.62
B0GYF1XK4PVESPRO2026-04-24Yes$13.39400pcs$5356.012.98%$695.21#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌成功率不足 10% 级别的高风险状态。 新品牌能跑出来的案例很少，而且主流成功路径明显依赖“在老爆款上做外观和功能微创新”，不是低成本就能复制的机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GenericLYPMWKMWHDumwickOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场已经进入过度拥挤区，不建议继续进场。 2026 年新品牌新上架产品里，盈利率只有 26.42%，但非盈利高达 73.17%；按月看，3 月到 7 月新上架量持续放大，尤其 5 月后非盈利明显压过盈利，说明竞争正在加速，价格战已经出现。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 4 0 0 0 4 2026 3 6 17 14 10 0 0 47 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 1 3 0 0 0 0 2026/1 0 2 0 1 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 2 1 4 3 4 0 0 8 2026/4 1 0 7 5 5 0 0 7 2026/5 0 3 3 4 1 0 0 11 2026/6 0 0 3 1 0 0 0 10 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSlow Rising Squishy Butter Stick,Squeeze Stress Toy,Soft Sensory Gift
This listing is deemed profitablePrice (USD)$15.32Released TypeNew Release (2026-04-07)Brand is a new entry in this marketSize and Weight14.6 x 9.7 x 4.2 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
奶油黄/黄油色外观，贴近食物联想，适合做桌面解压小物。, 黄油条造型，带有拟真食物质感与慢回弹特征，比常规圆形解压球更有记忆点。Key Buying Motive
带有黄油香气和慢回弹触感，兼具嗅觉与触觉双重解压体验。Target Customers
面向需要随身减压的通勤人群、办公室久坐人群，以及喜欢食物拟真解压玩具的青少年和成人。Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,660.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.39% / 23.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.23% / 20.59%Peak / Non PeakSales & BSR Performance
Slow Rising Squishy Butter Stick,Squeeze Stress Toy,Soft Sensory Gift
This listing is deemed profitablePrice (USD)$10.60Released TypeNew Release (2026-04-07)Brand is a new entry in this marketSize and Weight14.1 x 4.3 x 4.0 cm, 9.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黄油条造型带来更强的食品拟真感，和常规圆形/面包片款相比辨识度更高, 采用单条黄油块/黄油棒外形，整体更像真实黄油包装或黄油条，而不是普通面包/团子造型Key Buying Motive
主打慢回弹触感、黄油香味和便携解压三合一，体验点比普通静态摆件更完整Target Customers
更偏向需要随身减压、桌面解压和送礼场景的轻度焦虑人群、学生与上班族Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,600.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.63% / 15.29%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.77% / 13.43%Peak / Non PeakSales & BSR Performance
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