- Benchmark ASINB0GV4CTSM8
- MarketplaceUS
- Category ID723032011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.99estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌并不缺，但利润和竞争都已经把新玩家挤到边缘了。整体已经接近价格战区，想靠常规新品切入，成功概率不高；只有像 Mapotf 这类能把安全认证、材质升级和更强品牌包装一起做出来的玩家，才有机会跑出结果。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合新进入，尤其不适合小品牌硬闯。 用户预算500,000 CNY约等于可覆盖一条新品前期启动成本，但市场本身已经被旧品牌和新品牌同时挤压，利润不稳定，且大量新品需要靠认证、包装差异和更高投入才能跑出来。
Early sourcing + logistics + marketing budget (USD)$11,821.93 - $11,821.93Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.12%New listing success rate (old brands):40.00%New listing success rate (new brands):42.31%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 婴儿游戏垫/爬行垫：通常更便宜、用途更广，可直接用于趴玩、翻身、爬行和坐玩，不需要额外支撑结构。
- 折叠式毛毯+地垫组合：用家里现有的毯子、浴巾或瑜伽垫临时搭建活动区，成本低、收纳快，适合短时间看护。
- 普通婴儿枕/侧睡定位替代方案：如果家长的核心需求只是轻微支撑或安抚，可用更基础、价格更低的婴儿安抚垫或垫枕替代（需严格按年龄与安全规范使用）。
- 高对比度黑白卡/感统玩具：若购买目的是促进趴玩和注意力训练，这类低价刺激物往往更便宜，也更容易搭配现有地垫使用。
- 可清洗的可折叠婴儿围边垫/活动窝：如果用户想要的是“有边界感、好搬动”的空间，这类产品通常比专用支撑垫更易买到，且场景更灵活。
- 家长自制软支撑方案：用毛巾卷、薄毯或小靠枕在成人严密看护下临时辅助趴玩/坐玩，几乎零成本，适合作为短期替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 近一年新品牌和老品牌都在持续进入，但新品牌新上架成功率只有42.31%，失败率53.85%；更关键的是，新品里只有10.17%和23.23%这种少数案例能赚钱，很多新品利润在0%到10%之间，已经明显接近价格战区。
New products with Highest revenueMapotf
Recent Monthly Revenue (USD):$50,620.00(1000pcs/month)B0H1G5RTXY (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$50,290.00(1000pcs/month)B0H1LS5LG5 (4.5/5 (376 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLucakuins
Recent Monthly Revenue (USD):$29,897.00(700pcs/month)B0DR8TS1GT (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,668.00(400pcs/month)B0CKHJG1DM (4.1/5 (803 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,599.00(300pcs/month)B0DRND9KP8 (4.1/5 (802 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsazopesy
Recent Monthly Revenue (USD):$7,998.00(200pcs/month)B0FMJJ2158 (4.5/5 (265 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsEFELIM
Recent Monthly Revenue (USD):-(-)B0GG4P26C9 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GG4TVYK9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双面不同图案，视觉差异最强
- |
- 带提手，便携感和可点击性高
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- 外观更像礼品款，适合送礼
B0D7D31NH2 (4.5/5 (521 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 加大37×19英寸，外形与常规款差别大
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- 厚垫高包边，整体更饱满显眼
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- 中性色+大尺寸，更像高级婴儿巢
B0GV4CTSM8 (4.3/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，核心问题不是有没有机会，而是已经明显走向价格战和拥挤竞争。 现有数据里，已知利润率中只有 51.67% 为盈利；新产品里，盈利率 41.94%，但更关键的是新产品中 35.48% 直接落在“其他/暂无足够数据”，而已确认的利润分布里，10%~20% 仅占 32.26%，20%~30% 只占 16.13%，低于10%的亏损或微利产品合计已经接近 16.13%，说明不是高质量利润市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03
B0DNSY4X3PVicorise2024-11-22Yes$48.34600pcs$29004.021.74%$6305.47B0DR8TS1GTLucakuins2024-12-23Yes$42.71700pcs$29897.014.44%$4317.13
B0D7BYNSZBVicorise2024-06-18Yes$46.85300pcs$14055.024.12%$3390.07
B0DNSYG2FRVicorise2024-11-22Yes$48.26400pcs$19304.011.86%$2289.46B0DRND9KP8Lucakuins2024-12-27Yes$45.33300pcs$13599.016.44%$2235.68B0DRTK543MBUTOA2025-03-16Yes$44.72200pcs$8944.024.51%$2192.18
B0DRNBRQRVLucakuins2024-12-27Yes$44.77300pcs$13431.016.22%$2178.51
B0CL726VWMLucakuins2023-10-17Yes$44.92300pcs$13476.016.04%$2161.56B0CKHJG1DMLucakuins2023-10-05Yes$39.17400pcs$15668.010.97%$1718.78
B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33
B0DRTKW447BUTOA2024-12-29Yes$41.84200pcs$8368.018.67%$1562.31
B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75
B0CFY3VNYQSaanerueen2023-08-17Yes$45.2100pcs$4520.028.78%$1300.86
B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55
B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92
B0D7BXHKXTVicorise2024-06-18Yes$46.86100pcs$4686.024.74%$1159.32
B0FPC4RXJTIdudbid2025-09-01Yes$38.36200pcs$7672.014.37%$1102.47B0D7D31NH2BUTOA2024-08-29Yes$45.0200pcs$9000.010.74%$966.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1LS5LG5Mapotf2026-05-13Yes$50.291000pcs$50290.026.36%$13256.45B0H1G5RTXYMapotf2026-05-12Yes$50.621000pcs$50620.023.23%$11759.03B0FPC2HGYJIdudbid2025-09-01Yes$38.49200pcs$7698.020.62%$1587.33B0GS9FW7WMLucakuins2026-03-12Yes$45.9200pcs$9180.016.86%$1547.75B0FPC2XNHMIdudbid2025-09-01Yes$37.17200pcs$7434.016.97%$1261.55B0GLG5ZGS9UMEIJA2026-02-04Yes$39.18200pcs$7836.014.93%$1169.92B0FPC4RXJTIdudbid2025-09-01Yes$38.36200pcs$7672.014.37%$1102.47
B0GYF75W18LAYVIC2026-04-24Yes$41.73100pcs$4173.020.49%$855.05B0FMJJ2158azopesy2025-08-15Yes$39.99200pcs$7998.010.17%$813.4B0GV4CTSM8ZUKAMINI2026-03-27Yes$39.99100pcs$3999.015.27%$610.65
B0GV3WZKW4ZUKAMINI2026-03-27Yes$39.61100pcs$3961.014.3%$566.43
B0GJ5F75LCSaanerueen2026-01-22Yes$46.4550pcs$2322.522.73%$527.91
B0GYDZV4LCLAYVIC2026-04-24Yes$41.8150pcs$2090.518.99%$396.99#New Product Success Rates
Listing这个市场不适合进入。 新品牌表面上有一定机会，但整体已经明显偏成熟竞争，新增品牌只有9个、老品牌8个，且新上架产品31个里只有41.94%赚钱，失败率56.67%，说明不是轻松赚钱的市场；更关键的是，成功几乎都建立在“仿旧款+功能微改+安全认证”上，做不好就直接亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LAYVICZUKAMINIIdudbidMapotfOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
azopesyLAYVICIdudbidEFELIMOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入过度拥挤和价格战区。 近一年的新品牌新上架里，盈利只有44%，亏损/未达标有56%；更关键的是，最近月份里新增品牌持续出现失败，2026年5-7月多次出现“亏多赚少”，说明竞争在加剧而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 1 3 1 0 0 3 2026 0 1 0 5 4 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 2 0 1 0 0 0 0 2025/9 0 0 1 2 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 4 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 3 0 0 0 1 2026/4 0 0 0 1 1 0 0 1 2026/5 0 1 0 0 2 0 0 2 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLucakuinsB0CKHJG1DM (4.1/5 (803 Reviews))Lucakuins Infant Support Cushion, 0-24 Months Newborn Baby Support Cushion with Cover, Portable Playing Time Mat for Home and Travel, Soft Cotton, Supervised Use, Baby Essentials Gift (Blue)
This listing is deemed profitablePrice (USD)$39.17Released TypeOld Release (2023-10-05)Brand is an old entry in this marketSize and Weight42.3 x 34.6 x 10.4 cm, 1361.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
蓝色款配色更偏中性、适合男宝/通用送礼, 长条椭圆式婴儿支撑垫形态，带环抱式护边，属于常见公开市场结构Key Buying Motive
主打0-24个月可用、可拆洗、可压缩收纳，强调家用+出行的高频场景Target Customers
面向需要监督趴卧、互动玩耍、辅助坐立的0-24个月婴幼儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,668.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight2.92% / 10.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-28.70% / -20.65%Peak / Non PeakSales & BSR Performance
VicoriseB0D7BXHKXT (4.4/5 (87 Reviews))Vicorise 100% Cotton Baby Lounger for Newborn 0-24 Months(Apricot)
This listing is deemed profitablePrice (USD)$46.86Released TypeOld Release (2024-06-18)Brand is an old entry in this marketSize and Weight35.8 x 27.1 x 10.2 cm, 1420.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
杏色配色更偏暖柔和，适合礼品和家居场景, 中间加棉设计、加高护栏，整体更像升级版婴儿环抱垫/小窝Key Buying Motive
加高护栏与中部加棉结构，强调更强支撑和保护感Target Customers
更适合看重外出便携、可机洗、并希望使用期延长到约12个月的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,686.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.97% / 24.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.79% / 7.56%Peak / Non PeakSales & BSR Performance
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