- Benchmark ASINB0GYKPZM1M
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordfidget toy, sensory toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥4.42estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的过度拥挤加价格战市场。 新品牌共22个，已达到超饱和警戒；新产品盈利率只有5.45%，整体新上架产品92.73%不赚钱，近一年新品牌新发品成功率也只有6.78%，而且近月更多是亏损和“其他”状态，说明竞争不是在缓和，而是在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战/过度拥挤状态。 你的预算 50万CNY 当然能覆盖单个ASIN的前期投入，但市场里新品牌新上架的成功率只有 5.45%，新产品整体盈利率也只有 10.61%，而新品牌新上架的非盈利率高达 87.72%，这意味着多数新入场者都在亏。
Early sourcing + logistics + marketing budget (USD)$350.89 - $16,017.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?3.38%New listing success rate (old brands):50.00%New listing success rate (new brands):5.26%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通橡皮筋/发圈：几乎零门槛、价格更低，双手就能反复拉伸和绕转，能替代一部分“手上有动作”的需求。
- 可反复揉捏的便签纸团/纸巾团：成本极低、随手可得，适合临时解压或分散注意力，比专门买玩具更容易获取。
- 回形针/钥匙扣小配件：小巧便携，可做简单的摆弄、转动、夹合动作，满足口袋级别的随手把玩需求。
- 硅胶耳塞/软硅胶收纳件：柔软、可挤压、触感明确，兼具实用属性，适合想要低成本“捏一捏”的替代方案。
- 手机自带的冥想/呼吸引导功能：不需要额外购买，能直接替代一部分减压和专注辅助场景，尤其适合办公室和学习使用。
- 握力训练器/手部康复弹力球的低价款：比拟人偶类、造型类解压玩具更实用，适合“手痒想捏”的场景，也更耐用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近或处于价格战区。 新品牌成功率只有6.78%，远低于10%的高风险线；同时市场里可见的盈利产品比例只有10.61%，而且新品牌想活下来，往往只能靠高强度投放和明显差异化，不是普通小卖家能稳稳复制的。
Most investment in new productsNew products with Highest revenueHorizon Group USA
Recent Monthly Revenue (USD):-(-)B0H3C55T9JBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$5,478.00(600pcs/month)B0GZ4ZT822 (4.3/5 (537 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$26,940.00(3000pcs/month)B0G36VXNGX (4.3/5 (528 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAQDDH
Recent Monthly Revenue (USD):$19,290.00(3000pcs/month)B0GXK43R3V (4.1/5 (331 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsfyjous
Recent Monthly Revenue (USD):-(-)B0GYDTT46H (4/5 (284 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZT4DL27 (4/5 (277 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$303.00(50pcs/month)B0GZT2XHQ7 (4/5 (288 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsTfanghao
Recent Monthly Revenue (USD):-(-)B0H38SP32C (4.1/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明猫爪造型很少见，和冰块/食物类捏捏乐差异最大
- |
- 彩色小石子内嵌，视觉记忆点强，容易吸引点击
- |
- 4.2英寸大尺寸，桌面展示感更强，适合猫系审美用户
B0F9L67MQF (4.2/5 (487 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 水母造型+蓝色透明果冻感，外观辨识度高
- |
- 半透明清透视觉很抓眼，和常见拟真食物款差别大
- |
- 小巧圆润，适合成年人解压和桌面把玩，图片吸引力强
B0GX4YG35J (3/5 (104 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的过度拥挤和低利润价格战市场。 新品牌一共 22 个，已经超过你设定的超饱和警戒线；新上市产品的可判定盈利率只有 6.78%，而所有可判定产品里也只有 10.61% 赚钱，说明大多数新品都在亏或接近亏损。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GX4YG35JChgfs2026-05-01Yes$11.632000pcs$23260.017.25%$4012.35
B0DRJ6SPMSZasnynua2024-12-26Yes$15.41000pcs$15400.019.41%$2989.14B0GWMQ25VRHuxhoek2026-04-09Yes$9.91000pcs$9900.010.99%$1088.01B0GYZ7FKW5UDZRL2026-04-29Yes$11.6400pcs$4640.012.71%$589.75
B0GZPV13CXUjodaoe2026-05-06Yes$9.91200pcs$1982.010.83%$214.66B0F9L67MQFZoacrn2025-05-25Yes$14.250pcs$710.020.47%$145.34
B0DT5Z113TMoZkkiz2025-01-16Yes$11.34100pcs$1134.012.51%$141.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX4YG35JChgfs2026-05-01Yes$11.632000pcs$23260.017.25%$4012.35B0GWMQ25VRHuxhoek2026-04-09Yes$9.91000pcs$9900.010.99%$1088.01B0GYZ7FKW5UDZRL2026-04-29Yes$11.6400pcs$4640.012.71%$589.75B0GZPV13CXUjodaoe2026-05-06Yes$9.91200pcs$1982.010.83%$214.66#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有5.66%，新上架产品里94.34%不赚钱，整体可盈利产品占比也只有10.61%，已经是明显的高风险、强竞争环境。 对小商家来说，合法成功空间几乎被挤压；对大品牌来说也不是好市场，因为要靠更高预算、差异化和持续投放才能站稳，但回报并不匹配风险。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HuxhoekChgfsUjodaoeUDZRLNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FazaVexiorfyjousOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的过热和价格战区。 近一年新品牌新发品的成功率只有6.78%，远低于你要求的10%警戒线；最近一年几乎被大量失败新品淹没，2026年已出现47个新品牌新品失败、只有3个真正赚钱，说明竞争正在变得更难而不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 0 0 0 0 1 2026 2 7 12 4 0 0 0 30 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 2 0 0 0 0 1 2025/12 0 1 0 0 0 0 0 0 2026/1 0 0 3 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 2 1 2 0 0 0 0 3 2026/4 0 2 5 2 0 0 0 8 2026/5 0 2 0 2 0 0 0 8 2026/6 0 2 2 0 0 0 0 5 2026/7 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesZasnynuaB0DRJ6SPMS (4/5 (193 Reviews))6 Pack Stress Balls Ice Cube with Snowflakes Inside, Sensory Squishy Ice Squeeze Toy Fidget Slow Rise Squishy Balls for Kids and Adults Anxiety Relief, Birthday Gifts Party Favors, Classroom Prizes
This listing is deemed profitablePrice (USD)$15.40Released TypeOld Release (2024-12-26)Brand is an old entry in this marketSize and Weight14.8 x 9.9 x 4.4 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
冰蓝色半透明冰块感外观，视觉上更像真实冰块，适合礼品和派对场景, 6个装独立包装的方块冰块造型，内部雪花点缀形成明显的季节感和收藏感Key Buying Motive
单个独立包装，便携且更适合派对分发、课堂奖品和礼盒搭配Target Customers
更偏向需要派对伴手礼、课堂奖励、生日小礼物的家长和老师，以及喜欢冰块造型解压玩具的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,400.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.87% / 19.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.25% / 10.79%Peak / Non PeakSales & BSR Performance
Big Taba Squishy Paw, 4.2in Clear Cat Paw Squeeze Toys, Sticky Squishy Toy
This listing is deemed profitablePrice (USD)$14.20Released TypeOld Release (2025-05-25)Brand is an old entry in this marketSize and Weight12.6 x 10.5 x 3.3 cm, 168.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
透明猫爪里包裹彩色小石子，视觉上更像“海滩鹅卵石”效果, 4.2英寸透明猫爪造型，且需要连同原始OPP袋一起把玩，形成区别于常规裸握式捏捏乐的展示感Key Buying Motive
强黏性表面配合透明内嵌彩石，主打独特触感和观感双重差异Target Customers
偏好猫爪造型、透明视觉款和桌面解压摆件的人群，尤其适合猫系审美用户与礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$710.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.11% / 20.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.34% / 14.69%Peak / Non PeakSales & BSR Performance
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